Refer to Google Case in back of text Google’s top managers have heard of your budding skills of analysis as a new project manager with the company. You have been assigned to a strategic planning committee where your charge is to analyze the search industry and Google’s competitive position. Your report should include a 2-3 page executive summary of recommendations necessary to allow Google to strengthen its lead in the search industry and to make a success of its recent acquisition of Motorola Mobility and other recent ventures. You should also provide a recommendation concerning how to best address concerns over possible ethical lapses at the company. Your recommendations should be specific and supported with facts from your industry analysis, company situation analysis, and financial analysis. Please attach whatever tables, figures, or other exhibits you believe necessary to support your conclusions. (You should utilize the financial ratios presented in the Appendix of the text as a guide in doing your financial analysis of the company.) Your supporting exhibits and executive summary of recommendations will be given equal weighting in your grade for the written assignment.
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