Identify 5 of your potential competitors from the google search that you did as part of your market research.

Students will focus on learning about and developing their own online information-based business. Students are not required to bring any products of their own into the business development process. Each student is required to produce information about a particular niche area of interest. This information is posted on a web site and a blog created by the student. All work is done individually. No group work is required or allowed.

These information-based web pages and blog posts form the basis of the online business. Traffic to these businesses is created and monitored using search engine registrations, ezine database article submissions, inbound lines (links to the students webpages from other online sources), niche related outbound links (links from the students web pages to other web pages related to the same area of interest), page counters and analytics.

A student’s online business is established on the Internet and accessible using normal search engine procedures. Student then attempt to make their business profitable through a monetization process. This monetization process includes: posting advertisements on their web pages, promoting physical products available through affiliate relationships, asking for donations, promoting physical products created using CafePress, and promoting the sale of ebooks created by the student.

The project is divided into four milestones with measureable deliverables. Comprehensive and clear expectations will be distributed in class as the term progresses.

Assignment 1 – Topic Selection

Most people who are just starting out in creating an online business make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem but not finding many results. They must be looking for a solution to a problem in a topic area that you know about or you are interested in learning about. The internet makes this kind of market research easy.

1. 1.Visit online forums to see what questions people ask and what problems they are trying to solve.

2. 2.Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.

3. 3.Check out your potential competitors by visiting their sites and taking note of what they are doing to fill the demand. Then you can use what you have learned and create a product for a market that already exists – and do it better than the competition!

This deliverable is worth 5% of your overall class mark. The deliverable for this assignment will be 1 – 2 pages long (plus title page and appendices) and will be submitted to ACORN on Thursday September 17th, 2015.

The main deliverable will be an executive summary of what your research has found. The details of your research will be supplied in the appendices. The rubric provides details on what is expected.

Remember: you are developing an information based business. No product should be required to make your business financially successful.

The rubric for the deliverable is as follows:

Section

Description

Mark

Topic

In your executive summary, provide 1 – 2 paragraphs to explain your topic for your online business and why you are interested in this topic area.

20%

Market Research

Show that you have a market by providing the following:

· Run a google search on keywords related to your topic. Provide a screenshot of the search in the appendices.

· Provide a screenshot of 5 of the urls found to show that they have a question that isn’t being answered.

· Summarize the information you have found in your executive summary.

25%

Keyword Research

Show the viability of the keywords.

· Log into adwords.google.com and run the keyword planner for the keywords in the market research.

· Provide a screenshot of the summary report from adwords along with screenshots of the top 5 ad groups.

· Summarize the information you have found in your executive summary.

25%

Potential Competitors

Show that your potential competitors are not providing the information that your potential market is looking for.

· Identify 5 of your potential competitors from the google search that you did as part of your market research. Provide a screenshot (or screenshots) of their urls in the google search.

· NOTE: since it is difficult to prove a negative, provide an explanation in your executive summary as to why these competitors are not meeting market demand

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