MGT614 Global and Transnational Management
Case Analysis Guidelines
Case Analyses:
Each case study should be 6-8 pages (double-spaced), plus a Tiffin
University/APA cover page and a References page in correct APA format
(8-10 pages in all). The case study is a mini-case study, in that it will not
encompass all of the elements of a full case study as described in the
Cengage reprint (Course Documents), for example, but will focus on
specific elements:
A brief introduction framing the issues of the case. Do not spend a lot
of space on the history, development, and growth of the company
over time. We have all read the case.
Identification of the company’s internal strengths and weaknesses.
Identification of the opportunities and threats in the external environment
surrounding the company.
Analysis of the corporate-level strategy pursued by the company, if
addressed in the case study reading material, and whether it fits
effectively with the company’s SWOT analysis.
A consideration of issues raised in the case write-up that are germane to
concepts we have studied in the course. This is important. Cases have
been chosen and placed where they are in the course because they
illustrate important principles that we are studying. Be sure to tie
the case in with the concepts we are studying in some detail.
Answers to any specific questions asked in that week’s Case Study
Assignment.
Specific recommendations for what the company should do next and
directions that it should take.
The paper should exhibit some critical thinking on the part of the student
about the assigned case study. Remember that the Case Studies count
2/3rd as much as the final paper so put some real effort into them.
(1) What were the the factors that shaped Indra Nooyi as a leader?
(2) What are the factors that could make Nooyi Change her decision about corporate sustainability?
(3) Do you think Nooyi has a life outside of Pepsi Co.
(4) Which leadership style is being used by Nooyi at Pepsi Co.? Highlight the mix of various leadership styles found in Nooyi, such as that of servant leadership, ethical leadership, socialized charismatic leadership, and authentic leadership
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