Industry Analysis for Godiva Company
Your group industry analysis should focus on industry trends and on the firm’s competitive environment. Feel free to adjust the outline below in the most meaningful way for the industry you selected. The important point is to cover all essential areas in a clear and concise manner, and to highlight the main external strategic issues the firm is confronted to. The last part will ask you to focus on the firm strengths and weaknesses to elaborate a company strategy. To do so, you must have a clear understanding of the environment in which the firm operates.
A. Title Page (but no table of contents)
B. Executive Summary (key findings; maximum 1 page)
1. The content shall not include any company history.
-The purpose of the executive summary is to inform the reader of the key elements contained in the paper.
C. Industry Analysis
– Relevant industry trends (e.g. segmentation, costs / technology aspects, competitors, and main government/trade regulations) with implications for the firm performance and strategy
-What are the most noticeable changes in the industry environment?
-Strategic Group Map
– Attractiveness of the industry using the Porter 5 Forces model (i.e. analysis of forces’
strengths, changes in forces’ strength, etc.)
o Remember Porter’s analysis is an industry‐level (not firm‐level) analysis o Who are the firm’s present/future customers? …competitors?
– Key success factors in the industry
D. Environmental Scan (external forces/stakeholders)
– Most important Opportunities
– Most important Threats
E. Internal Scan (company)
– Key Strengths
What would be your strategic recommendations to the firm based on your SWOT analysis?
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