Select a new product or service (Toyota’s Fifi like Chevy) that will be launched by either an existing organization or one you will create.
Write a 350 or more word paper explaining the following headings:
- A written positioning statement that identifies:
- Your organization’s product/service
- Your target market
- How your product solves the target market’s needs
- What makes your organization different from its competition
Include at least One sources of research that support your analysis;
Format your paper consistent with APA guidelines.
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