The assignment is due in 3hours 30min. Only someone who can achieve that should respond. I have attached the beginnig of the project you can edit anything you feel appropriate.
Create a description of the 3 types of searches that will be used in your PPC plan.
Describe the PPC campaign that you recommend for the case study company.
Define each of the following items listed below specifically for the case study company using goal-based target estimates:
Click-through rate
Cost per click
Average cost per click
Conversion rate
Cost per conversion
Cost per lead
Cost per acquisition
Create 5 ad groups, including their purpose and suggestions for headlines and text.
Describe how you will implement your ads and track your ad score.
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