Resources: Final Project Riordan Manufacturing
Write the assessment for Riordan Manufacturing using the service request SR-rm-00-7 Analysis of WAN found in the Virtual Organizations.
Format according to APA guidelines.
Submit your assignment using the Assignment Files tab above.
Attachments
Resources: The University Library or the Electronic Reserve Readings
Find an article in the University Library that contains a research study in the functional area of your own job or a functional area you desire to be a part of someday.
Write a 700- to 1,050-word summary:
Identify the research problem and the research method used.
Discuss how the research is solving the problem within the chosen functional area.
Identify other potential applications using business research within this functional area or related areas
The new service or product for example: Healthcare system or transportation system like underground metro or any new product thats ready to go to market.
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PROMOTION
The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
MARKETING MIX: PRICE
Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.
MARKETING MIX: CHANNELS OF DISTRIBUTION
Channels of Distribution: Specify the type of distribution channel you will use and include rationale.
MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM
Write a paper of 1,000-1,250 words that describes the connection between self-attribution and cognitive dissonance. Include the following in your paper:
1. A summary of the research regarding the theoretical and empirical approaches to understanding the mental processes of self-attribution and cognitive dissonance.
2. A discussion of how nature and nurture influence self-attribution and thereby affect cognitive development.
3. A discussion of why individuals are motivated to resolve cognitive dissonance and how this is related to self-attribution.
Delivery Strategies
Value-Added Strategies”
Due Week 6 and worth 150 points
Imagine that you are an office manager and you have been tasked with the job of coordinating and heading the dismissal meeting for an employee layoff.
Write a six to eight (6-8) page paper in which you:
Propose three (3) ways that a manager can cope with any negative emotions that may accompany an employee layoff.
Describe a step-by-step process of conducting the dismissal meeting.
Determine the compensation that the fictitious company may provide to the separated employee.
Using Microsoft Word or an equivalent such as OpenOffice, create a chart that depicts the timeline of the disbursement of the compensation.
Predict three (3) ways that this layoff may affect the company.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Formulate HRM strategies and policies to recruit, select, place, and retain the most efficient and effective workforce.
Develop effective talent management strategies to recruit and select employees.
Design processes to manage employee performance, retention, and separation.
Analyze laws governing employment and how organizations can ensure ethical practices.
Use technology and information resources to research issues in strategic human resource development.
Write clearly and concisely about strategic human resource development using proper writing mechanics
List and describe at least three factors that distinguish storage devices.
2. What is the relationship between RAM and the CPU?
3. What is the role of primary memory in computer system? Be specific.
4. What is the difference between RAM and secondary storage?
5. Describe how RAM is used from computer system startup to shut down.
6. List and describe at least three types of storage that is typically included in all computer systems.
7. What is the difference between cache and conventional memory?
8. What is the fastest type of storage, how fast does it work, and where is located?
9. Describe three factors that determine the size of RAM?
10. List and describe at least two commonly used approaches to improve memory performance.
11. What is the difference between buses and channels?
12. List and describe the various types of buses.
13. What is the purpose of virtual memory and why is it important in today’s computer system environments?
14. Explain the difference between the line bus for RAM and ROM.
15. List and define the various classifications of instructions.
16. What is considered to be a major weakness of RAM? Why is it important that users fully understand this weakness?
17. Explain the concepts of read and write as it relates to RAM.
18. What are the two main factors that determine the size of ROM?
19. What are some typical steps that can be used to improve the overall performance of computer system?
20. What is the difference of between MAR (Memory Address Register) and MDR (Memory Data Register)? Where are these components located
THESE ARE TWO SEPEARATE ASSIGNMENTS PLEASE SEPERATE THE TWO FROM EACHOTHER WHEN WRITING THEM USE THE QUESTION AS A HEADLINER TO SEPERATE THE TWO ASSIGNMENTS…BOTH ASSIGNMENTS MUST BE 400 WORD COUNT….ANY OUTSIDE SOURCES MUST BE PROPERLY CITED IN APA FORM WITH AN REFERENCE PAGE….THE SOURCES MUST BE FROM SCHOLARLY ARTICLES
ASSIGNMENT 1
1.Explain how MRP can decrease a company’s inventory while improving its customer service level. Include a real-life example.
Assignment 2
2. Describe the perpetual and the periodic inventory systems. How are they different?
Are there circumstances in which one system is better than the other? Include real-life examples.
Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie frozen, microwavable food company operates.
Use the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide).
Write a six (6) page paper in which you:
Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price.
Given that business operations have changed from the market structure specified in the original scenario in Assignment 1, determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.
Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both the short-run and the long-run.
TC = 160,000,000 + 100Q + 0.0063212Q2
VC = 100Q + 0.0063212Q2
MC= 100 + 0.0126424Q
Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)
Suggest one (1) pricing policy that will enable your low-calorie, frozen microwavable food company to maximize profits. Provide a rationale for your suggestion.
(Hints:
In Assignment 1, you determined your firm’s market demand equation. Now you need to find the inverse demand equation. Having found that, find the Total Revenue function for your firm (TR is P x Q). From your firm’s Total Revenue function, then find your Marginal Revenue (MR) function.
Use the profit maximization rule MR = MC to determine your optimal price and optimal output level now that you have market power. Compare these values with the values you generated in Assignment 1. Determine whether your price higher is or lower.)
Outline a plan, based on the information provided in the scenario, which the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term, and the fundamental manner in which each factor influences managerial decisions.
(Hints:
Calculate profit in the short run by using the price and output levels you generated in part 5. Optional: You may want to compare this to what profit would have been in Assignment 1 using the cost function provided here.
Calculate profit in the long run by using the output level you generated in part 5 and cost data in part 3 and assuming that the selling environment will likely be very competitive. Determine why this would be a valid assumption.)
Recommend two (2) actions that the company could take in order to improve its profitability and deliver more value to its stakeholders. Outline, in brief, a plan to implement your recommendations.
Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource
As many people as necessary must die in Argentina so that the country will again be secure –General Rafael Videla, 1975 (quoted in Feitlowitz, 6).
The “Dirty War” did not occur in a vacuum, it drew from a reservoir of beliefs and rhetoric that have filtered down a variety of ultraconservative movements, tendencies and regimes that have characterized Argentina’s history—Feitlowitz (57)
Question: What factors gave rise to the military take over in 1976? (CLEARLY IDENTIFY THEM—FYI THIS IS WHERE YOU WILL FIND YOUR THESIS) How did the junta attempt to erase the legacy of Peron? What was the legacy of the Dirty War?
Questions to consider in your discussion:
How did the junta deal with Argentina’s “radical” legacy and Peron’s influence on Argentinian politics? How did they attempt to erase these influences on Argentinian political culture? What were their tactics? What role did the “lexicon” of terror play in this process? How did the military justify state-sponsored terror? Who was the enemy in the “Dirty War”?
(Discuss this in your conclusion)
According to Feitlowitz, how have the post-junta administrations and the Argentinian people dealt with the legacy of the Dirty War? Has this impeded their efforts to reconcile the past? Do you think there is a likelihood that the military could return to power in Argentina? Why or Why not? Find a current event to support your claim.
Make sure to only use Feitlowitz and Vanden in your discussion—your primary focus should be on the Feitlowitz’s The Lexicon of Terro