Category: Essays

Discuss each theme in two or three paragraphs, giving background information, problems, and where they have been offered possible solutions and opportunities.

Write a summary overview of the issues surrounding immigration in all five of our articles. List the major themes (for example: economics, national security, DREAM Act). Discuss each theme in two or three paragraphs, giving background information, problems, and—where they have been offered—possible solutions and opportunities. Support each with references from the articles in which they are discussed

Why and how does implying transparency and honesty to consumers make Johnson and Johnson’s crisis response effective?

Paper Requirements Your paper will include: 1. An introduction that synopsizes the crisis in 3-4 sentences and concludes with a thesis statement that asserts three claims about how/why the company was (in)effective in its crisis management. 2. Three body paragraphs, each of which argues one of your three claims. 3. A conclusion that restates your thesis and then offers information about where the company is today in no more than 3-4 sentences. Formatting Requirements—READ CAREFULLY 1. Cite all sources using APA Style. An APA style guide is on Blackboard (Only the citations need to be in APA style; the paper itself does not need to be written in APA style.) 2. No more than 4 pages (not including Works Cited page, which can be a fifth page) 3. 12 point Times New Roman or Calibri font, double spaced 4. 1-inch page margins for top/bottom and left/right 5. Your header should appear at the top of the first page, RIGHT JUSTIFIED and SINGLE SPACED – see example bolded below: (Student Name) BA 2196 Section (identify)/(Professor Name) Writing Assignment: Crisis Communicatio ***ESTABLISHING YOUR THESIS*** You must assert a thesis—1 sentence—arguing your 3 claims articulating why the company effectively or ineffectively managed its crisis (NOTE: Each strategy claim—you’ll have 3 total—consists of both WHAT (ACTION) and WHY (INTERPRETATION) details) o Example of REQUIRED THESIS SETUP: “Johnson & Johnson effectively managed its crisis in the following ways: by preemptively recalling Tylenol nationwide, the company showed that it cared more about public safety than about profit; by innovating the new safety measure of sealed bottles before putting Tylenol back on the market, the company reassured customers that the crisis could not happen again; and by calling attention to its corporate credo in its apology, the company implied transparency and honesty to consumers.” o Example of TOPIC SENTENCES for each body paragraph: • Body paragraph 1 topic sentence: By preemptively recalling Tylenol nationwide, the company showed that it cared more about public safety than about profit. • Body paragraph 2 topic sentence: By innovating the new safety measure of sealed bottles before putting Tylenol back on the market, the company reassured customers that the crisis could not happen again. • Body paragraph 3 topic sentence: By calling attention to its corporate credo in its apology, the company implied transparency and honesty to consumers. ***MAKING YOUR ARGUMENTS*** Your paper must contain three body paragraphs, each arguing one of your thesis claims. Each body paragraph must include a topic sentence (see above), evidence and analysis. o EVIDENCE consists of facts, i.e., actions that the company took, and the relevant context in which the company took those actions. o ANALYSIS has two parts. o Analysis part one provides your interpretation of facts to prove your topic sentence. For example, it gives a thoughtful and well-reasoned response to the question: “Why and how does Johnson and Johnson’s calling attention to the corporate credo in its apology imply transparency and honesty to consumers?” o Analysis part two connects that interpretation back to your thesis’s argument of whether the company in question was effective or ineffective in managing its crisis. For example, it gives a thoughtful and well-reasoned response to the question: “Why and how does implying transparency and honesty to consumers make Johnson and Johnson’s crisis response effective?