Category: Essays

Choose an Australian brand currently (within last year) engaging in advertising (TVC, radio, internet, social media.

Choose an Australian brand currently (within last year) engaging in advertising (TVC, radio, internet, social media – include a copy of the ad with your work). Carefully conduct a professional advertising audit on this brand. Consider the following: Consumers and target audience (past and present – have they changed?) Advertising campaigns (past and present – what worked? Why? What’s changed? Why?) Brand (age? relationship with consumers? challenges? Relevance? Category? International?) Creative (who is it talking to? Appeal? Relevant? Production values?) Media selection (past and present – tech influences? Types of media?)PR (need it? Use it? What could they do?) Theory (ensure your work is underpinned by relevant theory and/or models and well researched) Recommendations (what do they need? Improvements? Bigger budget? Resouces?) It’s your task to conduct an advertising audit and deliver a professional, well referenced report. This will need to include a wide range of readings and research all supported by Harvard style referencing throughout the text and in a reference list

Identify the main points of each article, describe how each author presents his or her views.

Write an analytical essay providing a summary and critique of the ideas and viewpoints in the articles. Identify the main points of each article, describe how each author presents his or her views, and evaluate the evidence put forward in each article to support the authors’ views. Your essay should summarize and evaluate each article and compare the strengths and weaknesses of the contrasting views in the different articles. After completing your summary and analysis, you will conclude your essay bu deciding which article(s) or viewpoint(s) among the several you have discussed presents the strongest, most convincing point of view. Your conclusion must be based on an objective analysis of the articles’ evidence, logic, and supporting evidence. (Do not use internet or any other sources besides the articles for the essay

When did this happen?

Introductory paragraph with thesis statement (this is an overall statement which makes a connection between the first-hand account and historical account) *Hint – You should write your body paragraphs BEFORE your introduction* ● First Paragraph: Introduce your interviewee, their background, and their account of the historical event. ● Second Paragraph: Find at least three (3) sources concerning your event. This should give a more balanced perspective on how history textbooks have interpreted the same event. Use these sources to both support and contradict your interviewees perspective. (This can be more than one paragraph – however each should have a clear topic sentence) ● Concluding Paragraph: Summarize each perspective, and then think critically about these two questions. 1 – Why are there differences between the two versions of the same event?  2 – What are the strengths and weaknesses of primary and secondary sources?You may use a family member as a source. This person must be cited on the works cited page. ● You may include documents such as letters, books, news articles, photographs, etc. These will also be included on your works cited page. ● Introductory paragraphs include the context of the story: o When did this happen? o Who was involved? ● Be sure to write a draft, then refine it prior to submission. ● Record your sources in MLA format on a works cited page using Noodletools. ● Final Draft should be 3-4 pages (approx. 800-1000 words) , in MLA form

Why are there differences between the two versions of the same event?

Introductory paragraph with thesis statement (this is an overall statement which makes a connection between the first-hand account and historical account) *Hint – You should write your body paragraphs BEFORE your introduction* ● First Paragraph: Introduce your interviewee, their background, and their account of the historical event. ● Second Paragraph: Find at least three (3) sources concerning your event. This should give a more balanced perspective on how history textbooks have interpreted the same event. Use these sources to both support and contradict your interviewees perspective. (This can be more than one paragraph – however each should have a clear topic sentence) ● Concluding Paragraph: Summarize each perspective, and then think critically about these two questions. 1 – Why are there differences between the two versions of the same event?  2 – What are the strengths and weaknesses of primary and secondary sources?You may use a family member as a source. This person must be cited on the works cited page. ● You may include documents such as letters, books, news articles, photographs, etc. These will also be included on your works cited page. ● Introductory paragraphs include the context of the story: o When did this happen? o Who was involved? ● Be sure to write a draft, then refine it prior to submission. ● Record your sources in MLA format on a works cited page using Noodletools. ● Final Draft should be 3-4 pages (approx. 800-1000 words) , in MLA forma

Illustrate the manager’s leadership’s philosophy, style, and behaviors using at least three theories or approaches.

Interview your selected manager to determine their approach to leadership. Write a 500- to 750-word analysis of the manager’s approach to leadership, applying specific OB concepts from your readings to each of the following: Illustrate the manager’s leadership’s philosophy, style, and behaviors using at least three theories or approaches. Explain the impact of his or her approach to leadership where it has led to success in a diverse or global context. Explain the impact of his or her approach when it has not been as successful in a diverse or global context. If you were coaching this manager, what one or two changes would you suggest that he or she make to become more effective? Be specific.