What does our product or service do better than anyone else?

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Journal 2: Marketing Plan Part C: Unique Selling Proposition

Due Week 6 and worth 100 points
You will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.

The key word in Unique Selling Proposition (USP) is “unique.” There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earth’s biggest bookstore.)

Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.

Tips on creating a USP for your company:
Put yourself in your customers’ shoes. Consider what your customers really want. Consider what could make them your repeat customers and instead of your competition‘s.
Research what motivates your customers’ behaviors and buying decisions. You need to know what drives and motivates customers.
Uncover the real reasons why customers buy your product instead of a competitor’s. As owner of a start up, ask people why they buy your future competitors’ product. This will help you uncover why they might buy yours. Ask yourself the following questions:
What does our product or service do better than anyone else?
How is our business model different from that of our competition? How could our product or service be different?

Determine one (1) additional theory that a researcher could use to explain the cause of digital-crime and non-digital crime.

elect two (2) of the theories, suggested in Chapter 3 of the text, that a researcher could use to explain the cause of digital crime. Provide a rationale to support your response.
Explain the manner in which the theory that you selected in Question 1 relates to crime in general.
Determine one (1) additional theory that a researcher could use to explain the cause of digital-crime and non-digital crime. Include one (1) example for each crime in question to support your response.
Use at least three (3) quality references for this assignment, Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The 2 theories that will be used in this

Research and discover the contributing reasons as to why the cost of gasoline continues to decrease given the economy.

President Obama has made a pledge to make all Community College, what would happen to tuition of the four year schools? Do you agree with this decision? (No I dont agree) What would happen to the value of a college degree? How would free tuition assist the local communities that host a community college? What would happen to the communities that host a four year college?

2. Why don’t more firms in the United States outsource labor to Mexico?

3. What is a market initiative? Provide an example.

4. Research and discover the contributing reasons as to why the cost of gasoline continues to decrease given the economy.

Why don’t more firms in the United States outsource labor to Mexico?

President Obama has made a pledge to make all Community College, what would happen to tuition of the four year schools? Do you agree with this decision? (No I dont agree) What would happen to the value of a college degree? How would free tuition assist the local communities that host a community college? What would happen to the communities that host a four year college?

2. Why don’t more firms in the United States outsource labor to Mexico?

3. What is a market initiative? Provide an example.

4. Research and discover the contributing reasons as to why the cost of gasoline continues to decrease given the economy.

Do I think that my community would be willing to pay more taxes to help out with youth and local sports?

Identify and discuss a socialization agent that most influenced you and one that least influenced you . Explain why each one was or was not influential …

My example of a socialization agents that influenced me most might have been family , my family instilled in me a lot of my morals that I have today .

My least influential one was TV and media , the TV and media has been geared to brainwash a lot of us and bring about smoking mirrors . So we realky never know what’s true and what’s not … I don’t like that .

Discussion 2.2

Do I think that my community would be willing to pay more taxes to help out with youth and local sports?

My personal opinion , yes I think they would , I grew up in area called north shore which is in Houston Texas … They pride themselves on spots and athletics . In fact they butt a new football stadium over there a few years back . I would like to think that they would invest money In the youth
Comments:
Fee: $5.5

What indications does McCrum give us in the “Prologue” that indicate the purpose of the history that is to follow?

Please us only the sources provided. No outside sources may be used.
For the first discussion, examine the “Prologue”and consider the transitions McCrum makes through time. He begins with the present and moves backward to what really is ancient history. Why? What indications does McCrum give us in the “Prologue” that indicate the purpose of the history that is to follow? Explain how, as a writer, McCrum helps his readers care about this topic and the approaching history.
For this discussion, you must write apx. 150-200 words in your primary post.