Describe how an effective marketing strategy may impact on Pars’ long term objectives.

Task 1 (Max 1000 words):
Describe how an effective marketing strategy may impact on Pars’ long term objectives.

You are required to look at lecture notes and other sources (such as textbooks and journal articles) to describe how Pars’ marketing strategy may effect its long term objectives as stated in the case study. You are advised to discuss both positive and negative impacts and in particular identify the impact on Pars’ financial objectives.

Task 2 (Max 1000 words):

Describe how leadership, employee behaviour and motivation may impact on the performance of Pars Food Ltd.

You are required to look at lecture notes and other sources (such as textbooks and journal articles) to describe how leadership style, employee behaviour and motivation may effect Pars’ performance. You are advised to specifically address how these human resource issues may impact on the operational, marketing and finance functions within Pars.

Discuss if the level of executive pay reflects rent seeking by managers.

Address the following question making reference to both theory and examples.

‘Critically discuss if the level of executive pay reflects rent seeking by managers’

Within your discussion please make reference to reading indicated in the lecture slides, contained in the additional reading folder on the Blackboard website and from your own research.

The information for this assessment can come from a range of sources including appropriately referenced academic papers, regulatory sources and the wider media.
The format of your answer must include an introduction, a conclusion and references. The report will be judged on the following criteria: a) Argument, understanding and analysis (e.g. addressing the task with relevant knowledge, understanding and insight; coherent, cogent and structured progression of argument); b) Sources and evidence (e.g. breadth and depth of reading; proper citation; use of primary and secondary data; appropriate use of qualitative/quantitative methods); and c) Written communication (e.g. layout, headings; spelling, grammar; paragraphing (overlong/too short); repetition; references).

Analyse the evidence from the research literature on the relative timing of rating agencies’ actions.

Literature Review
Answer EITHER (A) OR (B):
(A)
Critically analyse the evidence from the research literature (academic journal articles) on the financial market impact of credit ratings actions.

Your answer must focus on at least two of the following: (i) equity markets; (ii) bond markets; (iii) credit derivatives; (iv) the foreign exchange market; (v) cross-country
spillovers.

(B)
Answer BOTH parts (i) and (ii).
(i) Critically analyse the evidence from the research literature on split credit ratings.
Your answer should include a focus on how financial markets deal with split ratings.
(50% weighting).

(ii) Critically analyse the evidence from the research literature on the relative timing of rating agencies’ actions i.e. the ratings lead-lag literature.
(50% weighting).

What HR strategy and practices would you pursue if supply of workers in your company greatly exceeded demand for workers?

The assignment question reflects the core themes addressed during the ABP HRM module. The aim of the assignment is to encourage students to combine theoretical and practical aspects of HRM by referring to organization case study examples when assessing the core theories and themes in the HRM academic literature. In particular, students are expected to engage in critical analysis of relevant HRM academic literature, from sources recommended below, in the module outline, at the end of lecture slides, or sources derived from their own wider reading. It is not enough to rely on lecture notes or non-academic internet sources.

SELECT ONE MULTINATIONAL COMPANY CASE (with operations in its home country and at least one other foreign host country) with which you are familiar – one that you can access relevant HRM information about (for example, one you have worked for, had an internship in, an organisation familiar to family/friends, or that you have been able to find detailed information about in journal articles, books, newspapers, internet). Or you can make up a fictitious multinational company case!

Building on our labour market planning/supply & demand exercise in session 3, imagine you are a senior human resources (HR manager) responsible for HRM strategy in a multinational company in the following two contrasting scenarios:

a. In an economic boom (with strong economic growth), as a HR manager what HR strategy and practices would you pursue if demand for workers in your company greatly exceeded supply of workers?
b. Conversely, in an economic crisis (e.g. deep recession like in 2008), as a HR manager what HR strategy and practices would you pursue if supply of workers in your company greatly exceeded demand for workers?

In completing the assignment, you are expected to address the following issues:

1. Strategy: firstly, briefly summarize the possible impact of the above two contrasting labour market/economic scenarios on the multinational organisation’s overall business strategy and then its overall HR strategy.

2. HRM policies and practices: secondly, analyse the possible impact of the above two contrasting labour market scenarios on the various specific components of HRM policy and practice in the multinational organization under the four main HR functions covered in the module: resourcing the organization, human resource development (HRD), employment relations, managing performance and reward. The list of HR policies and practices that might be assessed under these four areas include: talent management, recruitment and selection, organizational culture, training and development, employee voice and participation rights, pay and reward, performance management and appraisal (these might be referred to by other labels).

3. Another theme to be discussed in your assignment is how different organizational, sector/industry, country, and international contextual circumstances might influence the impact of the above two labour market scenarios on HRM policies and practice in your multinational case company.

4. In conclusion, can you briefly recommend any possible improvements in strategic HR management in your chosen multinational case to better prepare for changes in labour market supply and demand relating to different economic cycles of booms and crises?

Prepare a summary page in APA format that discusses how the diagrams portray the software system and how it is benefiting the organization it was designed to assist.

Create 3 to 4 diagrams to model a software system that you are familiar with. These diagrams should meet at least these criteria below:

There should be more than seven major components in this software system.
There should at least be one dynamic view.

Prepare a summary page in APA format that discusses how the diagrams portray the software system and how it is benefiting the organization it was designed to assist.

Use appropriate external citations and references (minimum of 2), in addition to including references to the required readings/videos where relevant, within the assignment. Be sure citations and references follow the University of Phoenix approved style guide format (the Written Assignments Guidelines, along with properly cited APA references). Please Note: Dictionary and Encyclopedia citations and references will not count towards your reference/citation count. Refer to the Instructor Policies to identify External and Internal

. Demonstrate how the literature is confirmed/disconfirmed by practice, this should include examples and cases.

You will be allocated a particular International Marketing topic:

1. Prepare a critical review of the literature for the topic allocated to you in class (40%),
2. Demonstrate how the literature is confirmed/disconfirmed by practice, this should include examples and cases (20%)
3. Provide a brief synopsis of the major themes emerging from the literature with regard to the allocated topic. (40%)

The written report should take the form of a 3000 word critical literature review, with an applied section. It should include detailed references for the topic area and other supporting materials. The report should include examples and cases of theory applied in practice.
Harvard referencing as per UBS guidelines must be used
Group elements will also be assessed for evidence of group co-operation.

Review and critically evaluate, based on practitioners and academic knowledge, the 2014-15 marketing communications campaign of a brand known to you.

Review and critically evaluate, based on practitioners and academic knowledge, the 2014-15 marketing communications campaign of a brand known to you.

* Based on the findings from your analysis (from both a practitioner and academic standpoint), make overview recommendations for a future marketing communications campaign for that brand.

* Include a agency brief for creative work for the future campaign for that brand.

* Report appendices should include the following:

– Output of a session working creatively on the brief.
– timing plan for the future campaign
– proposed budget for the future campaign.
– Evidence of engagement with Minerva ( at least 3 screen grabs of activity posted in a timely fashion).