Category: Essays

Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.

The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

Describe the product you selected in terms of the four utilities of customer value.
Identify the product’s target market at home and in your stated foreign market.
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
Discuss the U.S. and international ethical marketing considerations.

Writing the Final Paper

The Final Paper:

Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly references beyond the course text.
Must document all sources in APA style, as outlined in the Ashford Writing Center

Outline the nature of your project and explain what type(s) of research is needed to support your project.

Write a proposal for your evidence-based capstone project that will be due in HCA-699.

The proposal should be similar in format to an executive summary (a common element in typical business plans). Outline the nature of your project and explain what type(s) of research is needed to support your project.

Refer to the “Capstone Project Resources” for assistance in developing your proposal.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Cente

Identify any ethical, legal, or diversity considerations that may be involved with the research study. Suggest guidelines for conducting ethical research involving people in work settings.

Assignment 2: Critiquing a Quasi-Experimental Research Study

Locate a scholarly peer-reviewed article (published within the last five to seven years) that reports a study conducted using a quasi-experimental research design. The study should involve an investigation of some aspect of employee behaviors or employee attitudes in a work setting.

Tasks:

Read, summarize, analyze, and critique the article. Your analysis needs to include a discussion of the appropriateness of the research design for the study.
In your paper, make sure you include your interpretation of the results as well as your evaluation of the strengths and weaknesses associated with the study and include any changes to the research design you would recommend.
Identify any ethical, legal, or diversity considerations that may be involved with the research study. Suggest guidelines for conducting ethical research involving people in work settings.

Use the following headings to organize your paper:

Study summary
Results
Study analysis and critique
Appropriateness of the research design
Strengths and weaknesses of the study
Suggested changes to the research design
Ethical, legal, and diversity considerations
Ethical guidelines
Conclusion
References

Your final product should be a Microsoft Word document, approximately 3–5 pages in length, utilizing a minimum of three scholarly sources. Make sure you employ proper grammar and spelling and apply current APA standards for writing style to your work.

Submission Details:

By Wednesday, February 3, 2016, save your report into a Microsoft Word document as M4_A2_LastName_FirstInitial.doc and submit it to the M4 Assignment 2 Dropbox

Evaluate every assignment you posted, and be honest and analytical in examining the strengths and weaknesses in your writing.

You have just been hired by another company, and you will be starting your new job within a month. To take advantage of your skills in the interim, your supervisor has tasked you to train your replacement to coordinate many elements of next year’s festival.

Accordingly, in a discussion of 300–500 words, explain the festival preparation process to your replacement based on all the task list assignments that you have written in the course to this point.

Unit 5 – Individual Project

Write a final report of 400–600 words that assesses your performance as a business writer in this course. Include the following in your report:

Introduce the discussion with an overview of the progress you have made in the course.
Next, evaluate every assignment you posted, and be honest and analytical in examining the strengths and weaknesses in your writing.
Then, address the most important professional writing skills you would like to improve on, and discuss possible strategies to affect these ends.
Close with a discussion on how the course has helped shape your academic and professional futures

Critically analyze each of these impressions and determine if they are value based, or fact based. Record these as part of your journal notes.

Review the article “America’s shame” by Peter Singer.

Singer, P. (2009). America’s shame. The Chronicle of Higher Education, 55(27), B6–B10. (EBSCO AN 37137370)

http://search.proquest.com.libproxy.edmc.edu/docview/

214643086?accountid=34899

Complete the following:

Record and describe six of your initial impressions of the article in a journal format.
Critically analyze each of these impressions and determine if they are value based, or fact based. Record these as part of your journal notes.
Support your statements with examples and appropriate scholarly references.

You can use the Cornell Note-taking tools to complete this assignment. This tool has been widely used to systematically format and organize notes.

Review this document to see how it works.

The blank Cornell Notes Template is attached

Write a 600–800-word paper in Word format. You may write your paper in standard essay format or by completing the Cornell Notes Template. Apply APA standards to citation of sources.

Create an 8- to 10-slide presentation of how policies are used to implement a security plan.

Consider security planning policies, procedures, and models to include multilevel and cryptographic processes.

Create an 8- to 10-slide presentation of how policies are used to implement a security plan.

APA format with in-text citation.

No references or resources from 2013 or below ( lastest resources)

Speaker notes must be included so that the actual slides not overpowered by words and pictures would be nice.

Include the following:

Description of security planning policies.
Description of how human resources security is included in security planning.
Description of risk assessment and mitigation strategies related to security controls and safeguards
Description of how cryptographic tools may be included in security planning.
Application of security planning policies to manage securit

Review reading assignments involving security policies, planning, and implementation to include multilevel security processes.

Review reading assignments involving security policies, planning, and implementation to include multilevel security processes.

Add 2 pages of information to your previously submitted updated outline, considering any assessment input, related to any or all of the following that you plan to include in your security audit:

Security policies.———— THIS IS MY SECTION
Security planning.
Evaluation of security planning.
Multilevel or defense security elements of security planning

Do consumers base their product choices on price, brand, or research findings?

Consumer Health Choices and Behaviors

Manufacturing and pharmaceutical are two types of firms that aggressively market the over-the-counter or prescription drugs they produce. This Discussion will focus on the impact that marketing strategies have on consumers as well as address your own purchasing experiences.

To prepare for this Discussion, visit the Walden Library and find two articles about consumer buying habits that address the following questions.

Do consumers base their product choices on price, brand, or research findings?
Are there variations with respect to demographics?

Read a selection of your colleagues’ postings.

Post a comprehensive response to the following:

How does health literacy influence consumer choices and behaviors?
Provide an example of how marketing, the media, and your level of health literacy has impacted at least one choice you’ve made as a health consumer.
Offer 2-3 examples of how health literacy of individuals and the nation may be improved.
References to use
Video: Laureate Education, Inc. (Executive Producer). (2009). Concepts of health promotion: Influences in consumerism. Baltimore, MD: Author.
Article: Korp, P. (2006). Health on the Internet: Implications for Health Promotion. Health Education Research, 21(1), 78–8 6. Retrieved from http://her.oxfordjournals.org/content/21/1/78.full.pdf
Article: U.S. Department of Health & Human Services (n.d.). Health Communication and Health Information Technology. Retrieved from http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=18
Article: U.S. Department of Health and Human Services. National Institute on Aging. (Sept. 2011). Understanding Risk: What do those headlines really mean? Retrieved from http://www.nia.nih.gov/health/publication/understanding-risk-what-do-those-headlines-really-mean
Article: Wilkas, L. (2002). Scientific inquiry. Evaluating health web sites for research and practice. Journal for Specialists in Pediatric Nursing, 7(1), 38–41.
Guide: United States Department of Health and Human Services, Office of Disease Prevention and Health Promotion (2006). Quick Guide to health literacy. Retrieved from http://www.health.gov/communication/literacy/quickguide/
Text: Medical Library Association (n.d.). A user’s guide to finding and evaluating health information on the web. Retrieved from http://www.mlanet.org/resources/userguide.html
Text: National Center for Complementary and Alternative Medicine. (n.d.). Evaluating Web-based health resources. Retrieved from http://nccam.nih.gov/health/webresources
Text: U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (2010). National Action Plan to Improve Health Literacy (pp. 1–10). Retrieved from http://www.health.gov/communication/hlactionplan/pdf/Health_Literacy_Action_Plan.pdf
Article: Barth, J., & Greene, J. (2007). Encouraging healthy behaviors in Medicaid: Early lessons from Florida and Idaho. Policy & Issue Briefs. Retrieved from http://www.chcs.org/usr_doc/Encouraging_Healthy_Behaviors_in_Medicaid.pdf
Article: Charnock, D., Shepperd, S., Needham, G., & Gann, R. (1999). DISCERN: An instrument for judging the quality of written consumer health information on treatment choices. Journal of Epidemiology and Community Health, 53(2), 105–1 11.
Article: Paulus, R., Davis, K., & Steele, G. (2008). Continuous innovation in health care: Implications of the Geisinger Experience. Health Affairs, 27(5), 1235–1245

Discuss the standards applicable to possible sources.

Consider the following scenario.

You are the safety and occupational health professional for your city’s health department. You received a call from a major food-distribution warehouse about some employees who are complaining of dizziness and feeling sick.

The scene is a very large warehouse; a significant portion is refrigerated. The illnesses are being reported from a refrigerated section (about 40 degrees F), where workers are blister packing food products on a production line. The warehouse has 20 loading docks, two railroad car lines that end directly inside the warehouse (in close proximity to the production area), a dozen or so gas powered forklifts, and no sensors or environmental monitors of any kind except those associated with the refrigeration systems.

The warehouse manager is cooperative, but he points out that he is in the middle of contract negotiations with the union. He is also very proud of the fact that they have special seals on the loading dock doors and throughout the warehouse to keep the cold in and the heat out.

You cannot identify any discernible odors other than the exhaust from the forklifts when they move by you. There are four women waiting for you in the break room complaining of dizziness and lightheadedness. They are all comparing and complaining about their symptoms. There are 14 employees who work in this area of the warehouse: 12 women and 2 men.

Instructions:

Based on the given scenario, develop a plan of action that includes how you would conduct the investigation, how you would identify possible sources of the problem, and your opinion on the likely source.

Discuss the standards applicable to possible sources. Include several recommendations you would make to the manager to help solve the problem based on your research into documented best practices for similar situations. Note: You may make assumptions about the scenario in order to propose solutions (be certain to state your assumptions clearly).

Your Case Study must be four to six pages in length, double spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citation