Does your employer appear to have a business strategy? Why or why

Having read Chapter 6 in your course text, you should now be familiar with the concepts of planning, strategy, and a competitive advantage. It is now time to examine the case of the Campbell Soup company and the direction that the CEO took that company in the early 2000s. See Chapter 6 of your course text.

The Campbell Soup Co. is still one of the world oldest and best-known global food companies. This company also owns many other well-known brands that are not associated with a soup product. In 2001, the company’s profits and stock price plunged due to loss of market percentage and a decrease in demand for several key products. The CEO, Douglas Conant, took an almost textbook approach to rebuilding the company, and he achieved remarkable success.

Submit by Day 7 a 300 – to 700- word paper which answers all of the following questions:

Summarize the key findings of the SWOT analysis done by Conant. Explain why they are “key” findings.
Which of following term or terms best describes the strategy or strategies that Conant implemented at the Campbell Soup Co.? Why?
Low-cost
Differentiation
Focus low-cost
Focused differentiation
Related differentiation
Was the Campbell Soup Co. vertically integrated? If it was, was it backwards or forward integrated? Explain your reasoning.
In your opinion, what do you think were the strengths and weaknesses of Conant’s strategic decisions?

Application Assignments must be in APA style and format.

Resources:

Readings

Jones, G. R., & George, J. M. (2014). Essentials of contemporary management (6th ed.). New York, NY: McGraw-Hill.
Chapter 5, “Decision Making, Learning, Creativity, and Entrepreneurship” (pp. 154–183)

This chapter addresses the concepts of “programmed” and “non-programmed” decisions. The authors also review the rational or classical approach to decision making, as well as the administrative model, which seeks to explain why decisions are often flawed. This chapter also introduces the possibilities and the problems inherent in group decision processes, and describes the role of creativity and learning in decision making and entrepreneurship.

Focus on the definitions and concepts provided throughout this chapter. After reading this chapter, ask yourself how decisions have been made in your current or former workplace. What kinds of decisions were programmed? Where was the guidance to make programmed decisions? Was there a rational process used to make non-programmed decisions? Were any group processes used to gather information and perspectives, or generate ideas? Concerning the rational or Classical Approach to decision making; how are each of the steps in the decision-making process critical to choosing the right course of action? What efforts have you seen, in your present or past workplaces, to increase organizational learning or encourage creativity? Did those efforts or lack of efforts contribute to the successes or problems of the organization?
Chapter 6, “Planning, Strategy, and Competitive Advantage” (pp.184–221)

This chapter addresses the concept of a “competitive advantage” and how, through planning and strategic decisions, a competitive advantage can be obtained. The authors explain planning levels, types, and time frames, along with their correlation to levels of management and perspectives of the company’s operations and environment. The concept of “strategy” is discussed at length, along with various approaches to formulating a strategy with examples provided to help the reader understand the complexity and variety of strategic planning.

Focus on the definitions and concepts provided throughout this chapter. Consider the differences between adopting a domestic strategy and a global strategy, as well as a low-cost strategy and a differentiation strategy. Ask yourself, what companies that you know of have a competitive advantage in some area over their competitors? How do they use their competitive advantage to secure, build, or expand their business? Can you identify a clear strategy they have implemented to take advantage of their competitive advantage? Would you select the same strategy, or would you implement a different strategy? Does your employer have a competitive advantage? Does your employer appear to have a business strategy? Why or why

When one-third won’t need those services ever and another one-third may or may not and only one-third definitely need it?

General Psychology

: Interpret an instance of behavior (individual or collective) recently in the news from the point of view of any two of the three schools of thought that became popular when psychology emerged as a discipline. Your response should include specific details including the major theorists and goals of the two selected schools of psychological thought. Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Wade, C., Tavris, C., & Garry, M. (2014). Psychology (11th ed.). Upper Saddle River, NJ: Pearson Education. Must be done in APA format

ONE PAGE /275 WORDS ONE SOURCE BOOK REFERENCE

[1/29/16, 11:29 AM] josphat mungai (keenessays58@gmail.com):Author: R.A. Noe

Employee training and development (6th ed.). New York, NY: McGraw-Hill

2:General Psychology

: A researcher hypothesizes that adults will respond differently to the same baby depending on how the child is dressed. Her colleague, on the other hand, hypothesizes that boys and girls are treated equally and that only temperamental differences lead to differences in their handling. Design a research study to test their hypotheses. Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Wade, C., Tavris, C., & Garry, M. (2014). Psychology (11th ed.). Upper Saddle River, NJ: Pearson Education. Must be done in APA format
ONE PAGE /275 WORDS ONE SOURCE BOOK REFERENCE

[1/29/16, 11:29 AM] josphat mungai (keenessays58@gmail.com):Author: R.A. Noe

Employee training and development (6th ed.). New York, NY: McGraw-Hill
Put to the test: as genetic screening gets cheaper and easier, it’s raising questions that health-care providers aren’t prepared to answer

The American Prospect, November 2010

When my children were born in the mid-1990s, new parents could already see that prenatal genetic testing was altering the terrain of pregnancy and childbirth. Growing numbers of educated women were having children at older ages, with resulting difficulties and risks. More and more parents faced challenging, deeply personal decisions about whether to engage in genetic testing and what to do if they received unfavorable results.

I remember my own anxieties when my wife, Veronica, took a blood test that searched for elevated alpha-fetoproteins, which are associated with diverse ailments ranging from spina bifida to anencephaly. The mere prospect of these rare conditions–and even the choice to undergo the tests–was surprisingly painful. At least genetic counselors and other professionals were available to help guide us.

By that point, amniocentesis had been in wide use for more than two decades. As researchers identified the genetic markers associated with a growing list of important conditions, educated, secular, and affluent communities began to embrace genetic testing. A small but lucrative market in assisted reproductive technologies quickly emerged, which provided parents with greater control over the genetic characteristics of their offspring. In some parts of America, new diagnostic technologies provoked unease regarding their eugenic potential.

In retrospect, these innovations were incredibly tame. Technological limits, cost, intrusiveness, and risk constrained the scope of screening efforts. Roughly one in every 200 amniocenteses resulted in miscarriage, which made the procedure too risky to justify screening the full population of pregnant women. The human genome had yet to be sequenced. Newborn screening was routinely used to identify a handful of important metabolic disorders, but it was a very expensive process. There was a certain clarity, too. The most common use of amniocentesis was (and remains) to detect conditions associated with very serious physical or intellectual disabilities. When such conditions were detected, most parents chose to terminate the pregnancy.

Fast forward to 2010. Prospective parents can now be tested before pregnancy, and those found to be carriers for serious conditions have the option of in-vitro fertilization, whereby embryos can be pre-tested for genetic markers associated with Alzheimer’s disease, hemophilia, muscular dystrophy, Tay-Sachs disease, and more. Many of these same markers can also be detected by do-it-yourself genetic-testing kits, which are beginning to appear on the Internet and on drugstore shelves. Walgreens may soon sell a cheap home test that covers 37 genetic conditions. (Sales are postponed pending approval by the Federal Drug Administration.) You will soon be able to buy a test kit online, mail a finger-stick blood sample or a saliva swab to a lab, and receive an e-mail containing your detailed DNA workup a few days later. In the not-too-distant future, researchers note, you will be able to purchase your complete genetic sequence encoded onto a chip for $1,000, or maybe even as little as $100.

If you’ve recently had a child, you might be surprised by the number of rare conditions for which she was screened in the hospital nursery. All 50 states test newborns for sickle-cell disease and for cystic fibrosis. The emergence of a single technology, tandem mass spectrometry, now allows newborn-screening programs to simultaneously test for dozens of traits for roughly $10 per blood sample. This dramatically expanded the scope of newborn screening. In 1995, the average state mandated newborn screening for five conditions. By 2005, this number had increased to 24. The American College of Medical Genetics now recommends that babies be screened for more than 50 primary and secondary disorders.

Yet knowledge of genetic markers does not always bring clinical benefits. Many optimistic accounts of the future of genetics fail to consider the full costs and implications of widespread screening: How will these technologies be regulated? How should public-health authorities and health-care providers-not to mention patients and their families–respond when unsettling results are found? Will patients and their families even understand the complex options available to them? Research suggests that patients often make poor decisions based on genetic information and that doctors don’t do much better. We face an embarrassing mismatch between our lofty aspirations of personalized genomic medicine and the everyday capacities of our medical-care system. As Hank Greely, director of Stanford’s Center for Law and the Biosciences, told The Washington Post, “Information is powerful, but misunderstood information can be powerfully bad.”

As we identify new genetic markers associated with disease, and the immediate costs of screening drop precipitously, Greely’s warning is increasingly relevant. It’s often unclear why we should screen millions of newborns for genetic traits. Are we helping parents with their reproductive planning or just allaying their anxieties about a baby who somehow appears different? Are we helping children through early diagnosis and treatment or are we stigmatizing them and thus doing harm?

At least in the short term, genetic testing is raising more questions than it’s answering.

ALMOST SO YEARS AGO, THE WORLD HEALTH Organization commissioned James Maxwell Glover Wilson, a British public-health leader, and Gunner Jungner, a Swedish clinical chemist, to develop a framework to address the issues surrounding early disease-detection efforts. In 1968, Wilson and Jungner published 10 principles to govern public-health screening, which remain essential guideposts in America and around the world. These principles require that screening specifically benefits the screened population and that the costs (including counseling and treatment) are reasonable. Informed consent and confidentiality also play an important role. When the Wilson-Jungner criteria are not met–for example, in testing people who display no symptoms to find out if they are carriers of genetic disorders–ethicists generally oppose mandatory universal screening.

The Wilson-Jungner criteria raise complex issues even when applied to familiar conditions such as Down syndrome. These issues become even more difficult–ethically, organizationally, and medically–when one considers more complicated genetic disorders such as fragile X. Though you’ve probably never heard of it, fragile X is the most common heritable form of intellectual disability. In 1943, J. Purdon Martin and Julia Bell identified the disorder’s X chromosome-linked genetic footprint by tracing inheritance patterns in one family that included 11 disabled males. Although a chromosomal test has been available since 1969, fragile X’s specific genetic mechanisms were not discovered until 1991–a breakthrough that Nobel Prize winner James Watson called “the first major human triumph of the human genome project.”

Fragile-X syndrome arises from a particular repeated sequence of amino acids on a gene of the X chromosome–the more repeats, the more severe the mutation is likely to be. If the repeated sequence is long enough, our cellular quality-control system suppresses production of a critical protein. People with more than 200 repeats are defined as having the full mutation, though there is no firm threshold for disability. An estimated one in 3,800 males exhibits the full mutation, and about 90 percent of those with the full mutation will display low IQ, characteristic physical features such as an elongated face and macroorchidism (grossly enlarged testes), and behaviors such as hand-flapping and palm-biting. People with fragile-X syndrome are often very shy with attention deficits, hyperactivity, and sensory issues. About one-fourth of boys with fragile-X syndrome also satisfy diagnostic criteria for autism. Girls and women affected by fragile X experience more varied symptoms, because their other X chromosome provides some protection. An estimated one in 2,400 females carries the full mutation, and, according to one widely-cited estimate, about 25 percent of females with the full mutation have IQ scores below 70, the usual threshold used to define intellectual disability.

To further complicate things, perhaps 90 percent of people who would be identified by current fragile-X screening tests are “premutation carriers.” Like those with the full mutation, premutation carriers have an abnormal number of repeats, yet fewer than are typically required to cause fragile-X syndrome. For premutation carriers (and for a minority of those with the full mutation who display few symptoms), screening is beneficial mainly for reproductive planning. Because the number of repeats tends to grow over generations, carriers may have children with the full mutation. Premutation carriers themselves also face distinctive medical risks. Men may display Parkinson’s-like syndromes later in life. Women face elevated risks of premature ovarian failure. Both genders face potential learning disabilities, attention problems, anxiety, and depression, with symptoms being more severe among men.

Fragile X can be difficult to diagnose. Two people with the same number of repeats can display very different symptoms, sometimes no apparent symptoms at all. The loose association between genetic markers and disease–what clinicians call the genotype-phenotype mismatch–complicates both treatment and policy. Of course, diagnostic delays could be avoided if the entire newborn population were screened. But pediatricians, geneticists, and medical ethicists disagree about whether and when newborn fragile-X screening actually satisfies the Wilson-Jungner criteria. Nearly everyone agrees that our medical and public-health systems are unprepared to do this screening well.

Moreover, the challenges and ambiguities associated with fragile-X screening will arise with many other conditions in coming years: Is it cost-effective to screen millions of newborns to identify perhaps just 1,000 per year who might be helped? What should we tell the parents of premutation carriers? Could screening stigmatize newborns for whom genetic information may provide no immediately useful information for treatment or services? Would parents provide informed consent before their newborns were screened? If so, how would this process work? What can we do to help families in the event of unfavorable test results? And, perhaps most crucially, what is our game plan for actually providing this help?

OUR PUBLIC-HEALTH SYSTEM IS MOBILIZED to do one kind of screening efficiently on a mass scale: newborn screening. If one wants to reach every American, this is the way we generally do it. For example, public-health authorities screen nearly every American infant for phenylketonuria (PKU), a devastating but readily treatable condition. Early PKU treatment has prevented permanent and profound intellectual disability among many thousands of children.

With these benefits of early diagnosis in mind, Donald Bailey of the Research Triangle Institute recently spearheaded one of the largest epidemiological studies of fragile X ever performed. More than 1,000 parents of children diagnosed between 2001 and 2007 were surveyed regarding their experiences. These parents reported that they first became concerned when their sons were about 12 months old. Yet on average, these children did not receive a proper genetic diagnosis for another two years, and the delay was even longer for gifts. Parents often spend thousands of dollars chasing false leads, in what is sometimes labeled the “diagnostic odyssey.” They also have other children before the correct diagnosis is made. In this same study of children with fragile-X syndrome, 27 percent of boys and 39 percent of girls had a younger sibling with the full mutation before they themselves were diagnosed.

[ILLUSTRATION OMITTED]

Many families are treated cruelly or incompetently in the absence of proper diagnosis. “I knew something was [amiss] right after I gave birth to Josh,” wrote one mother, Eileen, on a fragile-X listserv operated by Emory University. “I went to numerous doctors because he was failing to reach his developmental milestones. I begged one doe to prescribe some early intervention therapy, and he laughed at me. My sister’s son was diagnosed with fragile X, and I went searching for answers.” Eileen eventually ordered a fragile-X test, which revealed the full mutation. For obvious reasons, many parents who endure such experiences are strong advocates for newborn screening. As Eileen puts it, “It was because of me not giving up that my cousins learned why their siblings have odd behaviors and how they can be treated.” (Genetic information has its downsides, too. “It always makes us nervous when we hear people say, ‘I want to be tested because I want to find out if it came from her,'” says Dr. Darrel Waggoner, director of human genetics at the University of Chicago Medical Center, who has counseled hundreds of families.)

Genetic screening can help physicians make the diagnosis and link families with knowledgeable experts. That’s one good argument for clinical guidelines to recommend testing children with specific symptoms and difficulties. Given the sheer number of rare genetic conditions, it is unsurprising and, to some extent, unavoidable that health-care providers will be ignorant about some of them. When I spoke with 10 parents about their experiences with fragile X, every one of them indicated that their child’s general pediatrician didn’t know basic facts about the condition and was therefore ill-equipped to provide skilled treatment or (in some eases) to properly explain the results of genetic tests. Such ignorance renders newborn screening both more essential and less effective than it should be.

When Donald Bailey initially decided to study newborn screening, he was surprised, he says, to get “a lot of pushback. The more I talked to people about it, the more I realized that the issues were much more complicated than I realized.” For conditions like fragile X, many people who are screened will find out they have the disorder but will derive no immediate benefit from this information. Premutation carriers have strong reasons to know their genetic status for future reproductive planning, yet it’s not clear whether these carriers otherwise benefit from being diagnosed as newborns. Similar questions arise for the minority of individuals with the full mutation who appear only mildly affected or who display no apparent symptoms.

Some clinicians believe early diagnosis is still valuable for this group, especially to address prevalent concerns such as anxiety and depression that might otherwise be overlooked. One clinician commented, “I’ve actually never seen someone with a full mutation who is completely normal.” Others regard this as overstated and worry about stigmatizing people who lack tangible fragile-X symptoms. As one parent told me: “The worst thing was being told by the genetic counselor that I was ‘extremely high functioning for the number of repeats’ that I had…. I have a master’s and bachelor’s degree.”

Promising treatments are now on the horizon for fragile-X syndrome. These are not cures, but they may modestly improve social functioning. As better treatments become available, they will strengthen the ease for newborn screening, at least for the full mutation. The development of effective drugs to address the specific mechanisms behind fragile-X syndrome would create “a whole different game,” says University of Chicago pediatrician and ethicist Lainie Friedman Ross. “But, right now, first of all, we would tell you that if you had a [son with the full mutation], he needs occupational, physical therapy, speech therapy. What do you tell a mother who has a girl with fragile X? When one-third won’t need those services ever and another one-third may or may not and only one-third definitely need it?”

Even if doctors can pinpoint the best treatment, they are likely to struggle in explaining it to families. Our health-care system is ill-prepared to help patients understand and respond to complicated genetic diagnoses. Most parents aren’t familiar with basic genetic concepts, let alone with complex disorders such as fragile X–and bringing them up to speed is a costly and difficult process. Current newborn-screening programs are cheap precisely because parents play no active role unless a diagnosis is made. PKU screening prevents profound disability in less than one out of every 10,000 U.S. newborns. Although PKU is rare, screening is still very cost-effective. The lab test costs only a few dollars, and the process imposes little burden on patients, their families, or the medical system. When PKU is found, early treatment prevents profound, permanent impairment.

If, in contrast, newborn screening were to require informed consent, parents would need real time and attention from skilled professionals. Even if the lab tests themselves were free, this would pose an economic challenge, especially in screening for rare conditions. Suppose that parents require a $50 counseling session to provide genuine informed consent and that about 3,000 newborns were screened for each identified case of fragile-X syndrome. Although early diagnosis and treatment are surely valuable, the benefits are far less dramatic than those associated with, say, early PKU treatment. That same $150,000 could provide a fragile-X patient with years of extensive services. When you consider that many conditions subject to newborn genetic screening are rarer than fragile X, the economic and logistic challenges become even more daunting.

“We see a lot of families who are now coming to see us because of a documented genetic condition, not screening,” Waggoner says. “Our job is to counsel them about what that means, and what the genetics is, and its implications. We work real hard at it, and try real hard, and spend hours with them…. If you were to go interview those people two hours after their visits with us, the amount of information that they could accurately now give back to you … is probably really limited.”

In most cases, it’s relatively uninformed generalists–not experts on genetic disorders like Ross and Waggoner–who provide diagnostic workups for children with developmental difficulties. As Ross notes, genetics remains outside most providers’ training and daily routine. In the ease of fragile X, a general pediatrician who treats 10,000 children over her career might encounter three patients with the full mutation, and perhaps 40 premutation carriers, many of whom would presumably go undetected. That’s a poor experience base to provide effective diagnosis and care. In one recent survey, 47 percent of pediatricians didn’t know that females could be affected by fragile-X syndrome. Only 28 percent knew that carriers can have adult health problems. Even if doctors are knowledgeable, genetic counseling competes for time with other important tasks that must be accomplished in a 15-minute pediatric visit. Ross describes the tradeoff: “I can either sit here and explain to you about the fact that your daughter has reproductive risks 25 years from now … or I can make sure that your breastfeeding is going OK.”

In the United States, there are an estimated 2,500 genetic counselors who are trained to conduct these complicated conversations. That’s about one counselor for every 1,600 newborns each year. And medical students aren’t exactly clamoring to make genetics their specialty: According to one report, 58 percent of graduate medical education slots in clinical genetics went unfilled. Given these realities, general pediatricians and internists will remain patients’ main information source.

Researchers are exploring how to do newborn fragile-X screening better, thanks to a large pilot study funded by the National Institutes of Health. At three leading centers of fragile-X care, researchers are exploring which families agree to have their newborns tested, whether parents of carriers regret participating in the screening program, and the impact of such diagnoses on parental well-being and bonding. Such methodical research will take time, but we already know several important things.

First and most obvious, from an economic perspective, we are overly focused on the declining direct costs of laboratory tests when we should be worried about the overall cost of newborn screening, especially if informed parental consent is required. Second, our society places a great burden on prenatal and newborn screening to address issues that prospective parents should tackle long before that point. And third, much needs to be done to educate health-care providers and otherwise improve the care provided to people affected by genetic conditions.

These basic issues must be confronted before personalized genomic medicine becomes a useful everyday reality for millions of people. We continue to pump money into research and advanced treatments for conditions influenced by detectable genetic traits. That’s good. We must support the everyday patient and provider experiences of genetic screening and care with equal vigor.

Harold Pollack is Helen Ross Professor of Social Service Administration at the University of Chicago.

Pollack, Harold

Full Text: COPYRIGHT 2010 The American Prospect, Inc.

http://www.prospect.org/

Source Citation

Pollack, Harold. “Put to the test: as genetic screening gets cheaper and easier, it’s raising questions that health-care providers aren’t prepared to answer.” The American Prospect 21.9 (2010): 21+. Opposing Viewpoints in Context. Web. 30 Jan. 2016

What strategies and research should they use to save on transportation costs while fulfilling family transportation needs

The Brocks now have two preschool-age children. Their household income has declined with Pam providing full-time care for the children. To compensate for their lower monthly income, Pam and Josh have cut back to spend money on basics only. As a result of this action, the Brocks have managed to pay down their liabilities over the past four years.

The Brocks are considering purchasing a second automobile. Currently, Pam must drive Josh to the train station (creating many inconveniences for her and the children) if she wants to use the car for various business and education activities.

Housing needs are changing for the Brocks as their family increases in size. At present, they pay $750 in rent for a two-bedroom apartment. To purchase a home for a comparable monthly payment, the Brocks would have to relocate farther from Josh’s place of employment. With a second car and public transportation as available options, Pam and Josh are starting to consider this home purchase.

What strategies and research should they use to save on transportation costs while fulfilling family transportation needs

Write two or three subclaims that you could develop in the paper.

Write a one-to-two page paper in which you identify and explain the claim, support, and warrants of your chosen course project topic.

Write a claim. All the rest of your paper will support this claim.
Write the support. Write two or three subclaims that you could develop in the paper.
Write the warrants.
Decide on the backing.
Plan a rebuttal.
Qualify your claim to make it more convincing.

All written assignments in this course must:

Be typed in Microsoft Word.
Be double-spaced, with one space after punctuation between sentences.
Contain no breaks between sections or paragraphs.
Have 1” margins on all sides.
Be in 12 pt. Times New Roman font.
Include a page header (shortened title) in the upper left-hand of every page and a page number in the upper right-hand side of every page.
Include an APA-style cover-page.
Have the title again, centered at the top of page two.
Identify all sources within the paper by using parenthetical in-text citations.
Include an APA-style references page that matches the parenthetical in-text citation

Discuss what you believe are the most critical things to consider when forming a team.

How to Form and Manage Teams” Please respond to the following:

Watch the video from Karl McDonnell, CEO of Strayer University, titled “What behaviors do you look for when building your teams?” Discuss what you believe are the most critical things to consider when forming a team. Describe how this may or may not be different from what you thought prior to your readings and watching this video. Give an example of a time when you were on a team that was either well-formed or poorly-formed and give two to three (2-3) reasons as to why you feel this way.

Briefly summarize the nature and purpose of the management information system you selected, and identify the specific health care setting in which it might be used.

The types of management information systems used across health care may vary by the setting, but they have in common the objective to streamline and enhance administrative processes and thereby support the institution’s ultimate goal of delivering optimal patient care.

In this Application Assignment, you will explore ways that technology might help address health care management problems with which you are already familiar from past coursework and/or professional experiences, such as issues in human resources, operations, organizational management, or financial management.

Prepare for this Application Assignment as follows:

Identify a specific management challenge in health care that you have learned about through coursework or professional experience. This may be an issue you have researched for an assignment in a previous course, but it need not be. (This week’s Learning Resources include numerous examples of these challenges; review these, as needed, for ideas.)
Conduct an online search to identify and learn more about one management information system (or application) that can improve performance in this area. Find out about challenges to adoption that this technology might pose.
Keeping in mind Chapter 13, “IT Alignment and Strategic Planning,” from the course text Health Care Information Systems: A Practical Approach for Health Management consider the various steps an organization would need to take, and the various stakeholders who would be involved, in planning for this system. What would be some of the barriers in planning for this system?

Then write a 2- to 3-page paper that addresses the following:

Briefly summarize the nature and purpose of the management information system you selected, and identify the specific health care setting in which it might be used.
What challenge(s) would this system address

The types of management information systems used across health care may vary by the setting, but they have in common the objective to streamline and enhance administrative processes and thereby support the institution’s ultimate goal of delivering optimal patient care.

In this Application Assignment, you will explore ways that technology might help address health care management problems with which you are already familiar from past coursework and/or professional experiences, such as issues in human resources, operations, organizational management, or financial management.

Prepare for this Application Assignment as follows:

  • Identify a specific management challenge in health care that you have learned about through coursework or professional experience. This may be an issue you have researched for an assignment in a previous course, but it need not be. (This week’s Learning Resources include numerous examples of these challenges; review these, as needed, for ideas.)
  • Conduct an online search to identify and learn more about one management information system (or application) that can improve performance in this area. Find out about challenges to adoption that this technology might pose.
  • Keeping in mind Chapter 13, “IT Alignment and Strategic Planning,” from the course text Health Care Information Systems: A Practical Approach for Health Management consider the various steps an organization would need to take, and the various stakeholders who would be involved, in planning for this system. What would be some of the barriers in planning for this system?

Then write a 2- to 3-page paper that addresses the following:

  • Briefly summarize the nature and purpose of the management information system you selected, and identify the specific health care setting in which it might be used.
  • What challenge(s) would this system address? Describe how this system would lead to improvements in particular managerial functions. How would you expect this system to transform the organization?
  • What are key organizational barriers to adopting this system?
  • Discuss the ways in which this system might align with an organization’s strategic goals, the processes by which an organization would strategically plan for this system, and the primary stakeholders who would be involved

How would you expect this system to transform the organization?
What are key organizational barriers to adopting this system?
Discuss the ways in which this system might align with an organization’s strategic goals, the processes by which an organization would strategically plan for this system, and the primary stakeholders who would be involved

Determine the marketing communications strategy used in health care services.

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.
Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
Explain how branding strategies apply to the health care market for existing and new products.
Determine the marketing communications strategy used in health care services.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics

What possibilities does the book suggest for the reader?

This Assignment is A Book Review of Roy Wilkins book called Standing Fast the Review must be puntual and accurate i will need this book report due by Feburary 5th and it must include the following

The following format will be used for the Book Review for this course.

I. Introduction:

A. Introduce your review appropriately. Identify the author, the title, the main topic or issue presented in the book and the author’s purpose in writing the book.

B. Explain Relationships. As you write, consider the following questions:

What type of book is this? (Is the book a memoir, a treatise, a collection of facts, an extended argument, etc.? Is the article a documentary, a write-up of primary research, a position paper, etc.)?

Who is the author? What does the preface or foreword tell you about the author’s purpose, background, and credentials? What is the author’s approach to the topic (as a journalist? a historian? a researcher?)?

What is the main topic or problem addressed? How does the work relate to a discipline, to a profession, to a particular audience, or to other works on the topic? Who’s the audience for this book?

What is your critical evaluation of the work (your thesis or stance)? Why have you taken that position? What criteria are you basing your position on?

C. Provide an Overview. What are the author’s basic premises for writing this book? What issues are raised, or what themes emerge? What situation(s) provide a basis for the author’s assertions? List any background information that is relevant to the entire book and should be placed here.

II. Evaluate the book. This is the heart of your book review. You should discuss a variety of issues here:

How clearly is the book written?
Did the author achieve his goal? How did he do this or fall short?
What are the author’s most important points? List at least two examples of how the author proved or did not prove points he was trying to make.
What possibilities does the book suggest for the reader?
What did the book leave out?
What did you like best about the book? What did you like least about the book?

Make sure that you distinguish your personal views from that of the author.

III. Conclusion. Tie together any issues raised in the review and provide a concise comment on the book and whether or not you would recommend this book to someone else.

The first one-half to two-thirds (first 2 to 3 pages) of the review should summarize the author’s main ideas while the remainder (the last 2 to 3 pages) of the report should evaluate the book. (Review should be at least five pages but not more than six pages – TIME NEW ROMAN 12 POINT – DOUBLE SPACE

Analyze how this statute could have influenced Brown v. Board of Education, 347 U.S. 483 (1954) and the Fourteenth Amendment.

Research, review, and analyze Anti-Miscegenation Statutes in the United States and chose two (2) relevant cases. Then, write a 4-5 page paper in which you:

  1. Analyze and evaluate each case independently by providing the following (about two paragraphs per case):
  • Facts of the case
  • Issues
  • Rule
  1. Compare and contrast both cases in regards to the Anti-Miscegenation Statutes.
  2. Analyze how this statute could have influenced Brown v. Board of Education, 347 U.S. 483 (1954) and the Fourteenth Amendment.
  3. Explain the significance of this statute to the Defense of Marriage Act (DOM).

Your assignment must:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Apply and rule on moral and ethical analysis to issues relevant to the public administration decision-making process.
  • Interpret the language of the U.S. Constitution and the U.S. legal system in order to explain the principles and process of constitutional, regulatory, and administrative laws at the federal and state levels.
  • Use the “case” approach to the U.S. legal system for researching cases, laws, and other legal communications using technology and information resources.
  • Use technology and information resources to research issues in constitution and administrative law.
  • Write clearly and concisely about issues in constitution and administrative law using proper writing mechanics