Category: Essays

Positioning Statement and Motto

Due Week 4 and worth 175 points

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

ALFA ROMEO is the subjevct for this assignment.

1. Target Customers/Users

Who are the target customers for the company/brand?

[Insert response]

How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?

[Insert response]

What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?

[Insert response]

What do these target customers’ value?

[Insert response]

2. Competitors

Who are the brand’s competitors?

[Insert response]

What product category does the brand fit into?

[Insert response]

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?

[Insert response]

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?

[Insert response]

What is the brand’s uniqueness?

[Insert response]

What is the competitive advantage of the brand? How is it different from other competing brands?

[Insert response]

Does the brand have any attributes or benefits that dominate competitors?

[Insert response]

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto.

· BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

· BMW Motto: BMW is the ultimate driving machine

 

Prof.Goodman only

[Pin It]

Topic:
How much credit or blame do parents deserve for the way we are? Select at least one of the main domains of human development (physical, cognitive, or social-emotional) for your answer.
Examine various theories of human development, describing relevant terminology, and addressing how the theory assists in the understanding of issues involved in the selected topic.
Identify and describe at least two domains of human development (physical, biological, emotional, cognitive, and/or social) and how they are impacted by the chosen topic.
Identify and describe the stages of development that are affected by the chosen topic.
Describe the cultural and historical perspectives of the chosen topic, demonstrating an understanding of how the topic has been perceived over time and by other cultures. Provide relevant examples.

Writing the Outline for the Final Paper

The Outline:

Must be two to three double-spaced pages in length (excluding title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.Must address the topic of the paper with critical thought.
Begin with an introduction to the selected topic in which you define all concepts that will be discussed in the paper.
For example, if you select “How do memory and intelligence change as we age?”, as your topic, then you will need to define the terms memory, intelligence and aging.
Must end with a conclusion that reaffirms your thesis.
Conclude with an answer to the selected question. Did the evidence you surveyed answer the question satisfactorily? Include your analysis of the strengths and weaknesses of the available evidence.
If possible, suggest the course that future research should take if answers to the selected question are less than conclusive.
Must use at least five scholarly sources, all of which must come from the Ashford University Library or Google Scholar.
It is important that you ask yourself if the articles specifically address the selected topic. It is not always easy to find the right articles. Thus, give yourself some time to search before you finalize your selection.
You may reference your textbook and other required materials from the course; however, these will not fulfill the resource requirement.
Must briefly summarize each article including the purpose of the investigation, its methodology, and results.
If possible, select peer-reviewed articles that summarize the evidence available in a given field of study (e.g., meta-analysis combines the findings of different studies to uncover trends, commonalities and differences).
Order the articles in the way you think you will discuss them in your paper. Then develop a summary of the scientific evidence that answers the question you selected.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
The reference section will be the final page of the paper.

PowerPoint presentation of 11–21 slides (200–250 words of speaker notes per slide)

Review The Joint Commission standards for the type of health care organization that you chose in Week 1 and that you have used throughout this course. (I have chosen a nursing home as my organization)

Identify at least two sections of the standards (e.g., environment of care, leadership).
Describe how these sections are implemented in your selected health care facility.
Make recommendations for improvemen

You, Mike, and Tiffany meet in a conference room to begin to assemble your final presentation.

This presentation will be the project deliverable, so you want to make sure you have provided all of the requirements.

Mike begins, “I think we’ve done some pretty good analysis on our strategy. We just have to put the pieces together before the final presentation.”

“We do have some solid information, but we have to look at all the parts to see if we can remain competitive,” Tiffany adds.

Complete the following:

What are the considerations that you need to be aware of to remain competitive?
Based on the research that you have done, can you compete in the market that you have chosen? Why or why not?
What primary factors led you to this decision?
What would you say to someone who would dispute your position?
How do you plan on evaluating the global marketplace in the future

n a 5-page essay, you will evaluate the following case study and explore how different psychological perspectives and theories affect wellness and illness due to life stressors. In your paper, you will address the following questions using the different psychological theories and perspectives covered in Units 1–6 on wellness and illness.

Case Study for Unit 6 Assignment:

1. What stressors exist in the case study? Consider stressors related to family, occupation, and health.

2. How is stress measured? What are the psychological, biological, and social coping resources that can be used to decrease stress? What happens to a person’s body when he/she does not use positive coping mechanisms for stress?

3. Nancy is clearly using tobacco to cope with stress. What are some problems that can result from tobacco use?

4. How can stress-related chronic illnesses be prevented? If a person suffers with a chronic illness, what are can he or she do to accept the illness and develop a healthier lifestyle? What would you recommend to Nancy to make changes in her life and why?

Each Paper should include:

A title page
The paper itself (the “discussion”)
A references page
Use standard margins: 1″ on all sides.
Use standard 12-point font size in Times New Roman or Arial.
Use standard double-spacing: average of 22 lines per page, and between 20 to 24 lines per page.
Use left-aligned text. Do not right-justify

The CIO has seen reports of malicious activity being on the rise and has become extremely concerned with the protection of the intellectual property and highly sensitive data maintained by your organization. As one of your first tasks with the organization, the CIO requested you identify and draft a report identifying potential malicious attacks, threats, and vulnerabilities specific to your organization. Further, the CIO would like you to briefly explain each item and the potential impact it could have on the organization.

Write a four to five (4-5) page paper in which you:

Analyze three (3) specific potential malicious attacks and / or threats that could be carried out against the network and organization.
Explain in detail the potential impact of the three (3) selected malicious attacks.
Propose the security controls that you would consider implementing in order to protect against the selected potential malicious attacks.
Analyze three (3) potential concerns for data loss and data theft that may exist in the documented network.
Explicate the potential impact of the three (3) selected concerns for data loss and data theft.
Propose the security controls that you would consider implementing in order to protect against the selected concerns for data loss and data theft.
Use at least three (3) quality resources in this assignment (no more than 2-3 years old) from material outside the textbook. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain the concepts of information systems security as applied to an IT infrastructure.
Describe the principles of risk management, common response techniques, and issues related to recovery of IT systems.
Describe how malicious attacks, threats, and vulnerabilities impact an IT infrastructure.
Explain the means attackers use to compromise systems and networks, and defenses used by organizations.
Use technology and information resources to research issues in information systems security.
Write clearly and concisely about network security topics using proper writing mechanics and technical style conventions

Go to YouTube, located at http://www.youtube.com/, and search for an episode of “UnderCover Boss”. Imagine you are the CEO of the company in the selected episode.
Write a two to three (2-3) page paper in which you:

Compare two (2) job positions from the episode and perform a job analysis of each position.
Describe your method of collecting the information for the job analysis (i.e., one-on-one, interview, survey, etc.).
Create a job description from the job analysis.
Justify your belief that the job analysis and job description are in compliance with state and federal regulations.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Formulate HRM strategies and policies to recruit, select, place, and retain the most efficient and effective workforce.
Develop effective talent management strategies to recruit and select employees.
Design processes to manage employee performance, retention, and separation.
Use technology and information resources to research issues in strategic human resource development.
Write clearly and concisely about strategic human resource development using proper writing mechanics

Consider the role of simulation analysis and decision trees in capital budgeting risk analysis. Describe the advantages offered by each technique. Describe a scenario that the technique would be appropriate to apply to and explain what you would expect to learn from application of that tool.

Write your response as a one-page memo. Post your memo in the discussion forum and solicit feedback from your classmates

Assignment 2: LASA 1: Taking Action

In this course, you have been introduced to ethics, social problems, and social policy. This assignment will prompt action from you to help resolve a social issue. You must learn about a problem, find a piece of legislation addressing your concern, and act to help solve the problem.

Using the textbook, the Argosy University online library resources, and the Internet, do the following:

1. Identify the Problem

Select and research a social issue based on the course readings or personal interest.

Then, address the following:

Define and describe the social issue in detail using a variety of relevant outside sources.
Explain the social context of the social issue.
Identify and describe ethical concerns related to the social issue.
Determine what population is most impacted by the social issue.

2. Find the Legislation

Use credible government sources to find and learn about a piece of legislation related to your chosen social problem or issue.

Then, address the following:

Explain how the piece of current legislation relates to the social problem or issue. Make sure you provide a description of the piece of legislation.

3. Write an Advocacy Letter

In order to help resolve the social issue, you must take action. Identify your elected representative(s) and find their contact and e-mail addresses.

Write an advocacy letter regarding the piece of legislation and your support of or opposition to it.

The purpose of an advocacy letter is to support or oppose the legislation that affects a social issue of concern to you. This letter is a way for representatives to stay in touch with the constituents they represent. The letter consists of a brief introduction identifying and addressing the social issue of concern (through personal experience, if applicable), an identification of the piece of current legislation that addresses your chosen issue, and your request advocating your representative to support or oppose the legislation.

Be sure to address the following in your letter:

Identify the purpose of your letter.
Identify House bill (HR) or Senate bill (S) number of the legislation.
Briefly summarize the social problem or issue.
Explain the importance of the legislation as it relates to your issue.
Advocate for or against the legislation in a knowledgeable and respectful tone. This includes the following:
Evaluating the proposed impact of the legislation on target population
Proposing possible ways the legislation can influence the social problem or issue

Download and review samples of advocacy letters. Use either of the sample letters as a template for your own letter.

Write a 3–5-page report in Word format that begins with an Advocacy Letter followed by a supporting report of 3–5-pages. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc