Category: Essays

Triggers are ethnocentric responses to differences and defensive reactions to ethnocentrism. Any number of things can serve as triggers, but they generally fall into the following categories: voice, appearance, attitude, and behavior. Describe a trigger that you have responded to in the past, even if it was only a fleeting mental thought.

2)If we look at the term diversity as different groups, we can include groups such as Baby Boomers, Generation X, and Generation Y. What are some differences between the Baby Boomer group and the Generation Y group when it comes to the work force? What are some of the major differences between these groups, and how can any obstacles be overcome to create a successful organization?

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field

According to the article “Emotional Intelligence and Effective Leadership”, one of the most important constructs in leadership today is the concept and application of emotional intelligence (EI) (Batool, 2013). Imagine that you are an internal consultant to an organization of your choosing. The CEO has tasked you with preparing a presentation for the Board of Directors on what emotional intelligence is, and its influence on leadership and the people within the organization.

Prepare an eight to ten (8-10) slide presentation (PowerPoint) in which you:

Fully explain emotional intelligence, and give two (2) examples of the concept. Next, examine the concept of “emotional quotient” compared to traditional “intelligence quotient.”
Suggest two to three (2-3) reasons why leaders’ need emotional intelligence to manage today’s workforce. Speculate on at least two (2) possible consequences should a leader not possess emotional intelligence.
Explore the elements of emotional intelligence that leaders must be aware of to increase leadership effectiveness.
Recommend a strategy that the organization could undertake in order to improve the social skills of leaders within the organization and thereby positively influence their emotional intelligence. Support your recommendation with specific examples that illustrate why the strategy would be effective.
Include speaker’s notes for each slide to indicate what you would say as you were delivering the presentation to the Board of Directors.
Use at least two (2) quality academic resources you have located using the Strayer Learning Resource Center (LRC) resources / databases in this assignment. Academic references for this assignment should be formatted using APA guidelines for Annotated Bibliography. You can find helpful APA resources in the Strayer LRC. Review the Scavenger Hunt video located here for instructions on how to locate the APA resources. Note:Wikipedia does not qualify as an academic resource, neither do Web-based blogs.
Format your assignment according to the following formatting requirements:
Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title slide is not included in the required page length.
Include a reference slide. Citations and references must follow APA Annotated Bibliography format. The reference page is not included in the required slide length.

What is the most important finding offered in this work?

2) What is her method for gathering the data that led to this study, and why does she choose these methods?

3) How does she set herself apart from other studies on this subject?

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com.

Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

1. Target Customers/Users

Who are the target customers for the company/brand?

[Insert response]

How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?

[Insert response]

What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?

[Insert response]

What do these target customers’ value?

[Insert response]

2. Competitors

Who are the brand’s competitors?

[Insert response]

What product category does the brand fit into?

[Insert response]

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?

[Insert response]

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?

[Insert response]

What is the brand’s uniqueness?

[Insert response]

What is the competitive advantage of the brand? How is it different from other competing brands?

[Insert response]

Does the brand have any attributes or benefits that dominate competitors?

[Insert response]

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto.

BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

BMW Motto: BMW is the ultimate driving machine

What is the “’master narrative’ about weight in the United States” according to Honeycutt? What are the master narrative’s “ideological underpinnings?”

2, Based on their responses to the master narrative, she classifies her respondents into three groups: the Fat Busters, the Equivocators, and the Fat Boosters. How does she define each group, especially in terms of how they view their weight and appearance?

3. How does Honeycutt use Table 1 in her argument? Why does she include it and what information does it convey?

4. She argues that the Fat Busters’ perspective can be viewed as “an accommodation of gender norms,” especially regarding femininity (131). How is this the case?

5. She claims the Equivocators are passive in several ways. How so?

6. She discusses an exchange between two members during dinner at the 1997 NAAFA national convention (133). What was this exchange, and how does Honeycutt use it as evidence to support her claim?

7. In the final sections, she focuses on the similarities between the three groups, similarities which she didn’t anticipate finding. How are the groups similar, especially in relation to the role of “surveillance” (136) and “cultural hegemony?” (137

Firm Objectives

Read the articles Jessica Alba’s Triple Bottom startup raises $25 million and The bottom line of corporate good.

In reference to the articles, discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability. Respond to at least two of your classmates’ posts.

Guided Response:

In 300 words or more, please, provide your response to the above discussion question. Comment on how customers can influence firms to pay more attention to the preservation of the natural environment.

Field, A (2013). Jessica Alba’s Triple Bottom startup raises $25 million. Forbes. Retrieved from: http://www.forbes.com/sites/annefield/2013/11/17/jessica-albas-triple-bottom-line-startup-raises-25-million/

Scott, R. (2012). The bottom line of corporate good. Forbes. Retrieved from http://www.forbes.com/sites/causeintegration/2012/09/14/the-bottom-line-of-corporate-good/

For these questions review chapter 1. To provide some clarity to these questions, consider: (1) what “triple bottom line” stands for…..people, planet and profit; (2) Who is in charge of these decsions? Why?; (3) How can you figure out what a company’s goal is in this regard? (4) What role do customers play here? What can you base your reasoning on?

Text Book

Douglas, E. (2012). Managerial Economics (1st ed.). San Diego, CA: Bridgepoint Education.

Discussion 2

Decision Making Under Uncertainty

To save on gasoline expenses, Edith and Mathew agreed to carpool together for traveling to and from work. Edith preferred to travel on I-20 highway as it was usually the fastest, taking 25 minutes in the absence of traffic delays. Mathew pointed out that traffic jams on the highway can lead to long delays making the trip 45 minutes. He preferred to travel along Shea Boulevard, which was longer (35 minutes), but rarely had traffic jams. Edith agreed that in case of traffic jams, Shea Boulevard was a reasonable alternative. Neither of them knows the state of the highway ahead of time. After driving to work on the I-20 highway for 1 month (20 workdays), they found the highway to be jammed 3 times. Assuming that this month is a good representation of all months ahead, should Edith and Mathew continue to use the highway for traveling to work?

How would you conclusion change for the winter months, if bad weather makes it likely for traffic jams on the highway to increase to 6 days per month?

How would your conclusion change if Mathew purchased a new smart-phone app that could show the status of the highway traffic prior to their drive each morning, thus reducing the probability of them getting into a jam down to only 1day per month (where on this day, the app showed no traffic jam, but a jam developed in the meantime as they were driving along the highway).

Guided Response:

In 300 words or more, please, provide your response to the above discussion question. Please, show all your calculations and explain your answers. Further, comment on how the conclusions of this problem will change if there was no uncertainty and the highway always had traffic jams, whereas Shea Blvd was always traffic jam free? Is this scenario realistic and why?

For this discussion board review chapter 2 (Douglas, 2012) To provide some clarity to these questions, consider: (1) the number of workdays in the month. (2) commutes per day; (3) time consumed by traffic jams and by alternate routes. (4) calculating the travel time amounts and comparing…which is better?

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.

Instructors, training on how to grade is within the Instructor Center.

Assignment 1: Essay

Due Week 4 and worth 100 points

Choose one (1) of the three (3) reading selections from the list of topic choices below. The focus is on brief but important primary source material written by major authors. Read the selections as identified with each topic below. Write a three to four (3-4) paragraph essay (250 words minimum) which analyzes the “surprise ending” of the reading selection.

Topic Choices

Reading selection from Descartes’ Discourse on the Method (Part IV). Descartes begins with a proof of one basic conclusion and ends with a proof of something much grander. Remember to focus on the surprise and point of realization, not the details of the philosophical argument. Read Part IV of the Discourse on the Method located at http://www.earlymoderntexts.com/assets/pdfs/descartes1637.pdf (then scroll down to Part 4, pp. 14-18). This is only four or five (4 or 5) pages of the larger work.

Reading selection of Swift’s A Modest Proposal. It is essential to recognize the genre of this work, as discussed in our class text, which you should consult and cite. Swift promotes a radical solution, but subtle options are mentioned. You are looking for surprise and a point of realization. Read and focus on A Modest Proposal located at http://www.victorianweb.org/previctorian/swift/modest.html.

Two (2) reading selections from Voltaire’s Candide. Consider how these readings start and end in terms of the action and the beliefs. You are looking for surprise and a point of realization. These selections can be found on pp. 840-841 in the textbook. In addition, consult the class text at pp. 824-825.

For the reading selection you choose:

Clearly state in your own words the “surprise ending” in the reading you selected. Clearly identify the point in the reading when you realized that there were elements in the reading that surprised you. Not all of the surprises come at the end.
Evaluate how successful the author was in convincing you to accept the validity of the “surprise ending” that was different from what you expected.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA Style format. Check with your professor for any additional instructions. (Note: Students can find APA style materials located in the Additional Resources section of their Student Center within their course shell for reference)
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Use the source(s) identified above for the topic you choose, focusing on the main primary source of that author. You may use additional sources also if they are of good academic quality for college papers (Wikipedia and similar websites do not qualify). Use proper APA style in-text citing and also a matching APA style References list at the end.

The specific course learning outcomes associated with this assignment are:

Explain how key social, cultural, and artistic contributions contribute to historical changes.
Explain the importance of situating a society’s cultural and artistic expressions within a historical context.
Examine the influences of intellectual, religious, political, and socio-economic forces on social, cultural, and artistic expressions.
Identify major historical developments in world cultures from the Renaissance to the contemporary period.
Use technology and information resources to research issues in the study of world cultures.
Write clearly and concisely about world cultures using proper writing mechanics

Compose two short critical essays explaining and evaluating arguments by other authors. This assignment allows you to analyze an issue from a variety of perspectives and assess arguments for or against the issue. By focusing your attention on how the original authors use evidence and reasoning to construct and support their positions, you can recognize the value of critical thinking in public discourse.

Read the two articles “Shooting in the Dark”, and “Focusing on the How of Violence” and write two separate analytical summaries. (Attached)

This assignment has two parts.

Part 1—First Article

Write an analytical summary of the article focusing on the article’s main claims. Include the following:

Provide a brief summary of the argument presented in the article.
Identify and discuss three ways the author uses evidence to support assertions.
Analyze how the author signals this usage through elements such as word choices, transitions, or logical connections.

Part 2—Second Article

Write an analytical summary of the article focusing on the article’s main claims. Include the following:

Provide a brief summary of the argument presented in the article.
Identify any value-based assertions in the article and how the author supports these value-based conclusions with evidence.
Discuss how this evidence does or does not demonstrate relevance, consistency, transparency, and speculation.
Analyze how the author signals the use of these elements through language. For example, word choices, transitions, or logical connections.

Write a 1,000–1,200 word paper in Word format. Apply APA standards to citation of sources.