Category: Essays

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

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Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to five (5) page paper in which you:

Write an introduction to your company. Describe your company, its location (Virginia Beach, VA, and the product it makes or the service it provides.
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps (Product, Price, Place, Promotion), 5Cs ( Customer, Company, Competition, Collaborators, Context) and STP (Segmentation, Targeting, Positioning).
Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Step 1) Select a country (NOT the United States, Canada, Mexico, or China). Look up information about employee benefit practices in that country. Select specific employee benefits and compare and contrast them with similar benefits in the United States. Provide industry and/or employer examples (by name), if possible. Also focus on different benefits (if possible) .

Step 2) Answer the following 5 questions using question and answer (Q&A) format for your response; in other words, include the original question along with your response. Within your post support your responses with information from at least 2 reputable sources (library and/or Web-based), and provide the full citation at the end. Use APA format for your references.

1 .1 What country other than the United States, Mexico, Canada, or China did you analyze?

2 . 2 What specific benefit did you analyze? Describe it.

3. 3 How does the benefit work in the United States?

4. How is the benefit in the country identified in #1 similar to the benefit in the United States?

5 5 . How is the benefit in the country identified in #1 different from the benefit in the United States?

What do you perceive as the main differences between managing a human service organization and managing a business? What skills, attitudes, and body of knowledge would be likely to overlap? What special skills and abilities might be needed in human services

Select a publicly traded company for which an Accounting and Auditing Enforcement Release (AAER) was published on the U.S. Securities and Exchange Commission (SEC) website at http://sec.gov/divisions/enforce/friactions.shtml in the past two years. Submit

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WARNING: NO PLAGIO AT ALL

APA FORMAT

10 TO 12 POWER POINT

Select a publicly traded company for which an Accounting and Auditing Enforcement Release (AAER) was published on the U.S. Securities and Exchange Commission (SEC) website at http://sec.gov/divisions/enforce/friactions.shtml in the past two years. Submit the company name to the instructor for approval. Please note that each student must research a different company.

After obtaining instructor approval, review all AAERs published during the five-year period and SEC Complaint relating to this company during the past five years, as well as information available on the company’s Investor Relations website to evaluate the following items.

Prepare a 10-12 slide PowerPoint presentation (excluding title page, abstract, references page, and appendices containing financial analysis) containing detailed speaker’s notes for each of these slides presenting the findings of your analysis of the AAERs and SEC Complaint. Your presentation should discuss the following:

Explain the history of corporate accounting responsibility.
Discuss how you think that CSR has influenced social accounting.
Ethics, accounting, and legal issues involved in the AAERs and SEC Complaint.
Role of accountants in recognizing and assessing ethical issues when performing audits of financial statements, management accounting, internal auditing, and not-for-profit accounting.
Ethics standards contained in the AICPA Code of Professional Conduct.
Ethics requirements of the Board of Accountancy for the State in which you intent to pursue CPA licensure.
Current trends and events illustrating the importance of ethics in the accounting profession

A table showing the media schedule

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For the purpose of outlining a media plan, Andy has asked you to develop a presentation with the following information:

Brand name
Print message
Media plan for the introduction of the new brand into the Belgian market
Andy wants the media plan to also include a table showing the media schedule and an explanation supporting the use of each medium.
A sketch of the advertising message aimed at the target market, including the heading, subheading, copy, graphics, and an effective layout. (Hint: Design the advertising message before the media selection.)

Individual Portion:

Each student should research the library and the Internet for information on how to create a new brand name and how to develop an advertising message and a media plan.

Contribute at least 2 substantive discussion points of 300–500 words to the discussion on how to create a new brand name and how to develop an advertising message and a media plan supported by library or Internet resources.
Include proper APA citations and references for your information.
Respond to least 2 of your group members’ contributions with 100–150 words.

Please add your file.

Group Portion:

Each group will gather to discuss in the Small Group Live Chats the merits of their findings and select the best approach for the brand name, the advertising message, and the media schedule.

Each team member should select one of the following tasks once the group has come to a consensus on the brand name, general message, and media schedule used in the discussion. The final proposal of the media plan should include the following elements:

a sketch of the brand’s logo
a sketch of the advertising message aimed at the target market, including the heading, subheading, and copy
graphics and an effective layout
a table showing the media schedule
an explanation supporting the use of each media vehicle

Indicate the different ways an individual could forecast his or her weight 10 years from now. Do these methods change based upon whether the individual is 5, 14, 24, or 45 years old? If so, why?

5-3. Provide examplesfrom the field of health services management of phenomena that are probably best forecasted using genius forecasting. Why?

5-5. Calculate the expected number of infants needing neonatal intensive care in a hospital if the historic rate is 5 per 1000 births, and you expect 575 births this year.

5-6. If the annual death rate from smoking is 154 deaths per 100,000 persons, and the annual death rate from firearms is 13.5 deaths per 100,000 persons, how many deaths from these causes would you expect in a community of 1 million people

Global Supply Chain Management: Quality Strategy

This assignment is based on a case study that is in Ashford University’s library. Please read Soltani, Azadegan, Liao, and Phillips (2011) which may be found in the Ashford University library (EBSCO database). You are the senior executive in charge of supply chain management for the focal firm or buyer in the United States. M-case and H-case are two important suppliers for your firm. The CEO of the focal firm wants action. The CEO has asked you to respond to the following statements.

Examine the problems and causes that may contribute to low quality throughout the supply chain. Soltani, et al. (2011) recommended that the leadership in the focal firm or buyer select good partners, ensure cooperation, and motivate loyalty to the buyer.
Describe how you would implement the recommendations developed in the case study.
Propose changes to the supplier contract in order for the supply chain to be successful.

Submit your three to four-page paper (not including the title and reference pages) written according to APA style as shown in the approved style guide. The CEO has also asked you to include two scholarly sources in addition to the textbook to support your answers.

Automotive manufacturing companies such as Ford and GM have successfully implemented ABC over the past few decades, and achieved profitability in a competitive environment despite the fact that product offerings have become increasingly diversified. Drawing from the module content, your text, and supplied articles, review the critical considerations in applying the activity-based costing method to a large automobile manufacturing company.

Answer the following questions:

What are the most prominent signs that ABC methods might be appropriately applied to product costing for an automobile manufacturing company?
Should managers be concerned about broad averaging of product costs?
What are the steps required to implement ABC within the company?
Name the four classifications of the ABC cost hierarchy and discuss an example of each type of cost classification for an auto manufacturer.
Name a significant challenge in the implementation of ABC within the company. Rationalize your response.
Name a significant opportunity in the implementation of ABC within the company. Rationalize your response.

In a well-written paper formatted according to the CSU-Global Guide to Writing and APA Requirements, answer the above questions.

Your paper should meet the following requirements:

2-3 pages in length
Formatted according to CSU-Global standards
Include at least 2-3 outside sources.

Professional Presentation

In an article from Beckman (2001) states,“Improved student learning requires teachers, schools, and districts to give up unproductive traditions and beliefs, replacing them with validated practices and a full understanding of the intent of the law. Successful student access to the general education curriculum is most likely when there is general acceptance” of best practices in special education and adherence to Individuals with Disabilities Education Act (IDEA).

Scenario:

You are a special education teacher and your principal is concerned about the general education teachers being aware of special education laws and strategies for supporting students with disabilities in the general education classroom. With this in mind, the principal has asked you to put together an in-service presentation for the next faculty meeting (with mostly general education teachers) that reviews important components of special education, the law, and research-based strategies for instruction and inclusion.

The presentation should address the following components:

Overview of IDEA, least restrictive environment (LRE), and free and appropriate public education (FAPE)
Describe the purpose and main components of an individualized education program (IEP)
Describe accommodations and modifications that could support students with disabilities in the classroom
Compare and contrast learning disabilities (LD) and emotional/behavioral disabilities (EBD)
Compare and contrast LD and intellectual disabilities (ID)
Compare and contrast EBD and ID
Inclusion tips for each of the disability areas above (LD, EBD, ID)

The presentation should be 15 to 20 slides, not including title and reference slides. The presentation should have a professional appearance and provide images and other visuals to engage the audience. Further, each slide should include slide notes that elaborate on the content of the presentation slide. APA format should be used for all in-text citations and references. Utilize at least two scholarly sources in addition to your course text.

The onset of puberty marks a significant change in a person’s life biologically, psychologically, and socially. There are some myths regarding puberty that may skew its realities. Describe some of the myths and realities of puberty.

 

• Explain the psychological and social issues a person may face during the transition to puberty.
• Define adolescence from the psychological, and social or emotional perspectives.
• Explain some of the emotional changes that may occur at the onset of adolescence and as the individual mature through adolescence.

Part 2:

The transition into adulthood may differ depending on cultural traditions and rites of passage from adolescence to adulthood. The transition into adulthood is also a time for relationships and romance from a normative perspective.

• Describe at least two unique rites of passage to adulthood on the basis of ethnic or cultural variations.
• Explain the concepts of pluralism and assimilation and describe how they affect the rites of passage of individuals.
• Describe different attachment styles.
• Explain the attachment style you feel would be most effective in forming lasting relationships.
• Describe the different types of attraction.
• Explain the type of attraction you feel would be most effective in establishing lasting relationships