Category: Essays

Learning Activities in the unit 3

[Pin It]

There are two Learning Activities in the unit.

Career Competency: Personal Branding

In Unit 2, you have already started the process of branding yourself through the Personal SWOT analysis and Outcome List. Take another look at your Strengths and Opportunities. Pull out the two to three words that resonate with you most that describe you. Remember, when you are out there in business, you are the product and how you position this product, depends upon you.

For example, you might be an Artistic Engineer or an Articulate Organizer.

By using your two to three word statements that are your tagline and brand, create a 30-second elevator speech (pitch) where you will sell your most valuable product, you. As a result of your pitch, why would people want to engage and conduct business with you? Why would people want to hire you? Always be ready with your branding statement and elevator pitch as one never knows when opportunity will knock. Oh yes, do not forget to close the deal too i.e., follow up with a scheduled meeting to talk further.

Learning Activity Checklist:

Create your own branding statement with one to two adjectives and a noun i.e., your own tag line.
Create your 30-second elevator speech (product pitch).
Why would people want to engage and conduct business with you?
Why would people want to hire you?

Complete this Learning Activity by submitting your 30 second branding statement (elevator pitch) to the Unit Three Learning Activity DropBox so the Professor can learn more about you too.

In this Assignment on creating a 30 second elevator speech (pitch) you will engage in developing the following professional competencies:

Personal Presentation and Professionalism by managing one’s own brand, career and advancement strategy; and delivering an effective elevator speech.

for bonieta 123

[Pin It]

Introduction to philosophy

write a

Write a 700- to 1050-word essay that includes the following:

Explain why one should study philosophy and what is its practical value?
Define the major branches of philosophy.
Identify the branch that interests you the most, and explain why you chose it.

Format your paper consistent with APA guidelines.

Document all borrowed ideas or information, whether directly quoted or paraphrased.

You may use the first person point of view to describe your choice and influences.

Submit your paper to the Plagiarism Checker in the Center for Writing Excellence.

Post your assignment and Turnitin report to the Assignment Files tab.

Tip: Always open the file you submit to make sure the file you intended to post is the one you actually did post

Cultural Communication and Reorganization

[Pin It]

Assignment 2: Cultural Communication and Reorganization

Change is inevitable, and it seems to be even more common as the world rapidly becomes globalized. You know that BANKS Industries is about to reorganize a number of departments, and your team is likely to be affected. As you prepare for this process, you start to think about how you will handle this news and communicate with your team, especially given the diverse needs of your team members.

Using the module readings online library resources, and the Internet, research cultural communication and courtesies. Then, based on your communication strategy for handling change, prepare a case study that addresses the following:

What challenges does change represent when considering the reactions of a diverse team? What are the barriers you might encounter?
How will you communicate the need for change with your team, while addressing the team members’ diverse needs?
How does a lack of consideration for differences cause communication to fail? Provide an example.

Write an 8–10-page paper in Microsoft Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

By Wednesday, January 21, 2016, deliver your assignment to the
Assignment 2 Grading Criteria

Described the challenges represented by change when considering the reactions of a diverse team as well as the barriers you might encounter.

Explained ways to communicate the need for change with your team, addressing the team members’ diverse needs.

Described how a lack of consideration of differences can cause communication to fail using an example.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation

jaqe only

[Pin It]

In a seamless posting, please incorporate the following questions into your initial postings:

What are the major differences, if any, between univariate, bivariate, and multivariate statistics? Please give an example of each. Please comment fully on the caveat that Correlation does not imply causation.

Student expectations for Forum questions:

Your initial Forum posts require a minimum of a 500 word substantive response.

Epidemiology_for Kim Woods only

[Pin It]

Epidemiology

Epidemiology is the study of how often diseases occur in different people and why they occur. Epidemiology can help us track diseases and find out when an outbreak is occurring or if a disease is decreasing due to a public health interventions.

Given the above information, what do you think is the role of the epidemiologist in data collection? What is John Snow’s (1854) influence on the foundation of modern epidemiology? What are the current 10 leading causes of death for all races/ethnicities? What, according to you, are the five most important human diseases associated with stress? Justify your answers with appropriate research and reasoning and comment on the postings of at least two peers as to whether you agree with their view on the diseases associated with stress.

Homeostasis—The Importance of Being in Balance

When many people think of homeostasis they think of their body being in balance or the flight or flight response. Homeostasis is the maintenance of physiological conditions required to maintain the life of the organism. Cannon (1932) has come up with some theories on homeostasis. What are Cannon’s (1932) theories on homeostasis? What is the World Health Organization’s (WHO’s) definition of engineering methods, also known as engineering controls?

There are five key engineering methods developed to reduce or eliminate the spread of infection and disease. How effective do you think these methods have been? Of these methods, which one has been the most effective and which one the least effective? Why? Justify your answers with appropriate research and reasoning and comment on the postings of at least two peers

Contemporary issues in organizational leadership assignment

[Pin It]

A competency model is a set of knowledge, skills, behaviors, or attributes, which defines what is needed by a person to be effective in a particular leadership position. Study the practice of competency modeling and existing leadership competency models.

Using a proquest search engine or a creditable scholarly serach engine, search for a minimum of three scholarly sources on competency models and develop a competency model for a particular leadership position, such as college president, mayor, college athletic coach, or chief executive officer.

In your paper

Provide an overview of your competency model.
List three to five specific skills, abilities, behaviors, attitudes, and/or knowledge areas you believe are important for success in the position. Clearly define and provide examples of each.
Illustrate how you would go about evaluating leaders in a specific leadership position using your model.
Discuss how your model of leadership assists in the development of leaders

Assignment 2: Marketing Plan

Due Week 6 and worth 100 points

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

Define your company’s target market.
Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
Assess your company’s market competition.
Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Defend your strategy to successfully compete against market leaders in your segment.
Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.

Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

Format your assignment according to these formatting requirements:

Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

Complete the Marketing Budget worksheet for your company.
Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
Leave the number at zero (0) for any marketing vehicles you do not intend to use.
Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are:

Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics

Assignment 1: Company Description and SWOT Analysis

Due Week 3 and worth 100 points

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five (3-5) page paper, in which you:

Create your revised NAB company name and explain its significance.
Develop your revised company’s Mission Statement and provide a rationale for its components.

Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.

Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?

Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?

Format your assignment according to these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

The specific course learning outcomes associated with this assignment are:

Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics

osi model

[Pin It]

Develop a 6- to 8-slide presentation with detailed speaker notes in which you do the following:

Explain the layers of the OSI Model and how data flows through the model.
Explain what happens at each layer of the OSI Model.

Explain the devices and services that operate at the layer of the OSI Model

Assignment

[Pin It]

Just War Theory was created centuries ago to create moral guidelines for nation-states and leaders to determine when the use of war is justified in pursuit of a nation’s interests. Recently, the U.S. pursued a preemptive war in Iraq based on the alleged Iraqi acquisition of Weapons of Mass Destruction.

For this paper you will examine the traditional justifications for war with modern justifications for war, and address the following:

Analyze how Just War theory has been applied to U.S. military campaigns from 1945-1994.
Discuss any wars conducted by the U.S. during the Cold War period that were not justified by Just War theory.
Describe the justifications for the U.S. invasion of Iraq in 2003.
Discuss how the justifications for the U.S. invasion of Iraq hold up under Just War theory. Be sure to explain whether or not these justifications violate any of the tenets of Just War theory.
Compare traditional justifications for war with modern justifications for war. Be sure to address what has changed and what remains the same when examining the U.S.’s moral justification for war