Category: Essays

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5).

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

Promotion Mix
Advertising
Personal Selling
Sales Promotion
Direct Marketing
Public Relations
Brand Management
Branding Strategies
Emotional Branding
Brand Extension
Global Markets
Opportunities & Challenges

Executive Summary

Marketing Implementation & Evaluation
Careers in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.

Careers in Marketing

List the sections of the marketing plan.
Identify possible careers associated for each section.
Select two of those career choices and discuss the skills required to secure these two positions.
Determine what steps you can take to develop those skills.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Assignment 1 Grading Criteria
Maximum Points
Evaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection.
30
Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product.
30
Examine and select which of the Sales Promotions you will use for this product.
30
Select the Direct Marketing activities you will employ.
20
Identify the role of Public Relations and how it will be utilized to promote your product.
20
Describe the Branding Strategy you will use for your product.
15
Discuss how Emotional Branding will be used.
15
Explore possible Brand Extensions for the product.
15
Analyze the Global opportunities present for this product and the challenges it will face in the global market.
15
Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan.
30
Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix.
30
Include a “Careers in Marketing” section described above.
10
Written Components: Organization (16), Usage and Mechanics (16), APA Element

Assignment 2: Exposures, Financial Contracts, and Operational Techniques

Your company is considering expanding into the international markets. The Board of Directors has asked you create a 5-to-8-page report that defines and explains the various types of exposure the company could experience and the types of financial contracts and operational techniques that will be used to deal with these exposures.

Of particular interest to the Board are the relationships among different types of exposures, financial contracts, and operational techniques. The Board has asked you to address the following issues in your report:

• Define the different types of exposure the firm might encounter, including transaction exposure, economic exposure, and translation exposure and explain why they occur Use examples to support your response..
• Explain the relationship between the three types of exposure. Provide examples to illustrate how and why it occurs.
• Describe the different types of financial contracts and how they are associated with each type of exposure.
• Explain the operational techniques that are available for each type of exposure.
• Make sure to include at least three outside resources to support the claims you present in your report.

By Wednesday, November 25, 2015, deliver your assignment to the M3: Assignment 2 Dropbox.

Assignment 2 Grading Criteria	Maximum Points
Correctly defined transaction exposure and provided examples of how and why it occurs.	20
Correctly defined economic exposure and provided examples of how and why it occurs.	20
Correctly defined translation exposure and provided examples of how and why it occurs.	20
Correctly explained the relationships between transaction exposure, economic exposure, and translation exposure.	28
Identified and analyzed the various contracts and techniques associated with each type of exposure.	36
Explained the operational techniques that are available for each type of exposure.	32
Written Components:

 

n this experiment you will calibrate and experimentally determine the time constant of a common type of temperature sensor. As shown in class, we would expect a temperature sensor to act as a first order system because a first order differential equation (based on the energy equation) governs its transient behavior. This experiment will allow you to assess whether the first order model properly describes the transient behavior of a thermistor. The thermistor sensor actually consists of two different thermistor elements. Thermistors have a non-linear resistance change with respect to temperature; however, this sensor is designed so that the two thermistor elements can be connected to a simple resistor network and provide an output voltage which varies in a linear way with temperature. The calibration constants (slope and intercept) which convert the voltage to temperature will be determined during this experiment. Procedure 1) Open LabView and access the “vi” file that you used in Experiment #1 for calibration. It will probably be easier to modify this file for use in this experiment, although you can start from scratch if you wish. The vi file must be able to read the thermistor output on channel 7 and output it to the screen. 2) Prepare an icewater bath in a beaker for use as a calibration reference. 3) The next step is to collect data to calibrate the thermistor, using a thermometer as the calibration standard. First, put both the thermistor and thermometer in the ice bath and wait about 30 seconds for thermal equilibrium to be achieved. Now run your LabView file and note the voltage reading which corresponds to zero degrees Celsius (i.e. write them down, you will need these later). The sampling rate and duration are not critical here, but you may want to scan a few values to get a sense of the average reading. Also note the thermometer reading – it is expected to read zero degrees, but if it does not the difference will give a sense as to how accurate our standard actually is. 4) Dump out the ice and fill the beaker with tap water. Repeat Step 3 while putting the thermistor and temperature in the room temperature water. 5) Now put the beaker on the hot plate and turn it on. You will record the voltage and temperature several times while the water is being heated to boiling. The purpose is to collect enough points to get a good linear plot between temperature and voltage over the 0 to 100 degree range. Stir the water slightly before recording each reading to achieve a more uniform water temperature in the beaker. 6) Minimize LabView and open EXCEL. Enter the calibration data into a worksheet and plot temperature versus voltage for the thermistor. Find the slope and intercept of the line and make a note of these values. Save the worksheet for future reference. 7) You will now have to modify your LabView file once again to accommodate the measurement of the time constant. (The file used for the second half of Experiment #1 can be used.) You will need to provide digital controls on the front panel for the slope and intercept derived in Step #6, and wire these appropriately so that the voltage value from channel 7 is converted to temperature. It is helpful to connect the temperature value to an indicator on the front panel, so these values can be monitored and checked for accuracy. You will use the thermometer to measure ambient temperature. This value can be entered into a digital control on the front panel. Then, modify the wiring diagram so that the difference in temperatures (thermistor – ambient) is calculated, followed by taking the absolute value and then the natural log. This ln(T) output should be sent to a Waveform Chart (within the For Loop structure). You should also send the ln(T) values and the time values to a Build Array icon, and then send the array to a spreadsheet file. The chart output of ln(T) on the LabView front panel is used to make a visual check of the proper data behavior – it should be linear with a negative slope when the temperature transient is being observed. You should check your calibration by entering the slope and intercept on the front panel and running the file with the thermistor in ambient air, and verifying that the temperature output reads appropriate values. 8) You will need to collect six good transient runs for the thermistor under two different conditions (giving a total of 12 runs). First, test the thermistor by heating it in water (60oC or higher) and then allowing it to cool in the ambient air. You will need to experiment with the sampling frequency and the duration (number of points) in order to get good data. Now, a word or two of explanation is given as to what “good data” means. First, as noted, it is necessary to get six “good” runs for each condition. The purpose of the multiple runs is to allow for statistical comparisons. The ln(T) plots that LabView will show should be fairly linear if the data is “good”. Generally, good data will be collected if: a) you remove the thermistor from the hot water approximately two seconds after clicking the “Run” arrow in LabView, and then hold it still, away from the heat source, for the duration of the run; b) the run duration is chosen to be long enough so that the sensor has time to cool by at least 30 degrees C; and c) the sampling frequency is chosen so that the run consists of 50 to 100 data points in the linear region. Make sure that you choose your file names so that you don’t overwrite your previous runs and you can easily identify them later. 9) The second condition is to test the thermistor by cooling it in ice water, and then exposing it to ambient air. Once again the goal is to get six good runs for statistical purposes. 10) After the data collection is complete, you are ready to analyze the EXCEL files containing the ln(T) and time values for each run. The following procedure should be used for each data file. Make an XY scatter plot of ln(T) versus time, showing only the data points (i.e. no lines connecting the points). This plot should look like the one that appeared on the screen during the data collection; i.e. it should be linear, at least over most of the range. Non-linear behavior may be seen at the beginning, during the thermistor removal, and possibly at the end, if the thermistor temperature reached values close to ambient temperature. You will have to decide what range of data best represents the cooling (or heating) process, and then perform a least squares regression calculation using the LINEST function. (It is advantageous to use LINEST because it gives us an uncertainty value for the slope.) From the slope and its uncertainty, calculate the time constant and its uncertainty for each set of data. For each data set, produce a plot which shows the data (ln(T) vs time) and the linear fit with its equation. 11) Your results and discussion should address the following points a) present the calibration results for the thermistor. Were the results linear as expected? b) then, as noted in Step #10, find the time constant and its uncertainty based on the least squares analysis for each data set (this will yield six separate values for time constant and uncertainty for the thermistor, for both cooling and heating conditions). Show representative plots for the heating and cooling conditions in the results section – the remainder of the plots can be put in the appendix. c) next, using the six time constant values for each condition, calculate the average time constant and the sample standard deviation of the six values. Note that the standard deviation of the mean, multiplied by the appropriate value of the t-factor, can be used to estimate the 95% uncertainty in the average time constant value. d) compare the uncertainties found in Step #10b with the uncertainty determined from Step #10c. These values represent two different approaches to evaluating the uncertainty in time constant. Are the values from Step #10b similar to each other? Are they smaller or larger than the value from Step #10c? Does the comparison match your expectations? e) Compare the time constants for the heating and cooling conditions. Would we expect them to be the same? Do they appear to be the same, within experimental error?

The Pre-Solicitation Notice” Please respond to the following:

Analyze the importance of the per-solicitation notice to the success or failure of the contracting process. Speculate on the consequence of a contracting process without the employment of the pre-solicitation notice.
Recommend at least three approaches in which the pre-solicitation notice process could be improved to better assist first-time contract bidders. Support your recommendation

Engineering homework#7

Write an essay comparing the scientific method and the engineering method of problem solving.

Details:

What are the differences and how are they the same?

You can do your research the using the WEB, physics or chemistry textbooks, magazine articles etc…

Write a 2-page (~ 1000 words) essay on the topic.
Attach a reference page that sites the documents that you obtained your information from

The Energizer Bunny is a marketing icon. How many people are not familiar with this marketing campaign? The precursor to the company known today as Energizer was founded by two inventors: the inventor of the battery and the inventor of the flashlight. The synergy should be obvious. This partnership grew into the leading manufacturer and seller of batteries in the world today. Energizer is truly a global company—operating across the globe. Energizer has developed and implemented an outstanding marketing approach to its product lines. In fact, Energizer demonstrates the full range of marketing concepts, including the use of social media and market research in successfully promoting and sustaining a brand.

Advertising Age magazine ranks the brand icon Energizer Bunny as the number five brand icon of the twentieth century. This provides Energizer a competitive advantage in many of its markets. The company is continually involved in new product development through the identification and understanding of consumer needs, including how a person intends to use a battery, in what devices, and the types of users for various products where Energizer batteries can be used.

Energizer has a well-developed and highly effective marketing division that is responsible for helping to ensure the success of current and new products. The video walks the viewer through the four Ps of marketing—product, price, place, and promotion—and shows how Energizer utilizes marketing concepts effectively.

The company views its approach to marketing and selling its product lines as one that is focused on developing, cultivating, and expanding customer relationships. Energizer is a company that has been significantly impacted by the growth of technology and uses this and the growth of the Internet as parts of its overall marketing communications approach to develop strong and lasting relationships with its customers.

The video demonstrates the importance of relationship marketing as a key to Energizer’s success. The complexities involved in the marketing mix, marketing research, and new product development are highlighted through specific examples in the video, such as the new product introduced by the company each summer. We see how the company uses qualitative data such as focus groups and secondary data to test market its product, elicit customer feedback, collect demographic and other data, and match its marketing strategy to be consistent with the appropriate segmentation factors.
THINKING IT OVER

Identify the elements that must be considered in the marketing environment.

Briefly discuss the evolution of marketing at Energizer as described in the video.

The Energizer Bunny is considered a marketing icon. What does this mean

n preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.
Discuss the new product development process.
Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.
Discuss the pricing strategy for your new product
You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.

The New Product Development Process

In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.
Discuss the new product development process.
Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.
Discuss the pricing strategy for your new product
You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix

From a public health perspective, what are some ways to overcome cultural boundaries, and develop trust with population groups that are in need of targeted interventions?

3.Give an example of a program designed to address a disparity. Do you think this program is working? Why or why not?

4.What role do you feel the US should play in global health, and why?

5.How are issues faced in developing countries different from those in developed countries? Why does this difference exist?

6.Shi (2014) describes the health issues of several countries across the globe. Choose one of these countries and compare its issues to that of the US?

 

Part 2 the paper and attached is the topic I cose before.

Using your chosen topic from Week 2, write a 1,050- to 1,400-word paper on your topic becomes a policy. In your paper, include the following information:

• Restate your policy’s objective
• Define Evaluation stage (explain the evaluation process that would be used to determine if your stated policy objective(s) could be met)
• Define Analysis (explain how analysis supports evaluation, explain what data would be used to evaluate your policy identify factors that could prevent your policy objective from being achieved, and identify factors that could contribute to the policy meeting its objectives)
• Define Revision (explain how evaluation and analysis support policy revision, and identify any revisions to your policy that you believe are necessary based on factors identified during the analysis stage)

This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed.

Topic 1:

Over the years, many famous brands have been repositioned. Some include KFC, Friendly’s, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned.

This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed.

Topic 1:

Over the years, many famous brands have been repositioned. Some include KFC, Friendly’s, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason?

Topic 2:

Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.

Topic 2:

Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.