What should large cable companies like Comcast be doing now so as not to go the way of Kodak?

Strategic Planning & Strategy Formulation
Case Assignment

In this case assignment consider some key strategies recently implemented by Comcast in its effort to succeed and compete in its current competitive environment. Discuss the strategic direction of the company and whether you believe the organization to be on the right track. Make recommendations that you believe would help Comcast to gain market share (that is, hypothetically formulate what you think would be useful strategies for Comcast to consider). Also comment regarding whether you believe Comcast operates in a socially responsible manner and whether their CSR record helps or hinders their success.
Assignment Expectations

Your case assignment should be a minimum of 4 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

Module 3 – SLP
Strategic Planning & Strategy Formulation
Current Event Blog 3

For this SLP submission you will be asked to submit your third blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).

Recall that the main article(s) for each of your blog entries must be no older than 4 months old. If you use an older article as your primary focal article, you will be asked to redo the assignment. You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent.

For your third SLP discuss the importance of the strategy formulation and planning phase. Identify one recent article that identifies a recent major strategic effort on the part of an organization. What would you have recommended if you were sitting at the strategy planning table? Examples of such an effort might include mergers, buy-outs, sell-offs, introduction of innovative products, strategic marketing campaigns …and the like.

Discuss to what extent you believe this effort will succeed given the organization’s external environment. What is the take-away for your reading audience? That is, what strategic planning lessons can be learned from the situation you highlighted in your blog entry?
SLP Assignment Expectations

Your SLP assignment should be a minimum of 2 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

Module 4 – Case
Strategy Implementation & Evaluation
Case Assignment

Please note that this assignment is unique in that your written communication skills will be assessed. This assignment also includes a specialized rubric focused specifically on written communication.

After reviewing the book section, presentation materials, and additional readings you will be asked to compose an argumentative essay where you will argue for or against the thesis identified below regarding the implementation process of a strategic management plan. Here is the thesis statement you are expected to support or refute using well-reasoned arguments:

The successful implementation of the strategic management plan in a large corporation like Comcast is highly reliant on measurement and evaluation efforts during and after the implementation phase.

In responding to this assignment you should continue your review of the information available on Comcast. Identifying strategies over the past couple of years that did not work out so well versus strategies that succeeded might be helpful in supporting key arguments. Some questions to ask yourself in formulating your arguments might include: What barriers might have gotten in the way of any less successful strategies? And what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Comcast? How does measurement of implementation processes help assure success? How does the evaluation process help to assure future success?

In this assignment, make sure you clearly identify the position you are taking with respect to the thesis. Your essay should include an introduction, and well developed arguments in support of your position. You should wrap up your essay with a conclusion.
Assignment Expectations

Your case assignment should be a minimum of 5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper but more is preferred.

Please make sure you review the assignment rubric prior to writing your assignment. Keep in mind that this rubric is a different rubric from what you are used to as it focuses on the assessment of your writing skills.

Module 4 – SLP
Strategy Implementation & Evaluation
Current Event Blog 4

For this SLP submission you will be asked to submit your fourth blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).

Recall that the main article(s) for each of your blog entries must be no older than 4 months old. If you use an older article as your primary focal article, you will be asked to redo the assignment. You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent.

This final blog entry will be related to your case assignment in that it will deal with Comcast. For this assignment consider the short news article related to Verizon by Albanesius (2014) and the Nakashima (2014) article that discusses a deal made between Disney and the Dish Network. The articles deal with plans to provide video content on mobile devices and on home televisions in an a la carte manner. As you know, Cable companies tend to bundle programming to cause customers to want to buy more premium packages to accommodate their home entertainment desires. The players in the industry have been avoiding the a la carte approach to programming in order to cause customers to pay more through the bundling strategy.

Your assignment will be to present to your blog reading audience an argument as to whether you believe that Comcast is strategically poised to compete with upcoming changes in the environment related to providing an a la carte approach to programming. What should large cable companies like Comcast be doing now so as not to go the way of Kodak?

Make sure you provide at least two very recent articles to support your key points (no older than 4 months old).
SLP Assignment Expectations

Your SLP assignment should be a minimum of 4-5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment

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