Analyze the critical factors involved in the development of new products and services and their impact in the marketing strategy of a given company.

Please answer the following question. Your answer should be between 2,000 to 5,000 words.

Question:

Analyze the critical factors involved in the development of new products and services and their impact in the marketing strategy of a given company. Then, evaluate the effects of a changing competitive environment on a company’s branding approaches and practice and apply brand theory and strategies to build and sustain brand image

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