Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
Assignment 2 Grading Criteria
Determine the potential product distribution channels.
Identify the Length and Width of the different distribution channel choices.
Discuss the advantages/ disadvantages of the Vertical and Horizontal channel methods. Identify any potential conflicts.
Examine the Communication Process for the product. Create a guideline for each of the Communication Process elements that will aid promotion development.
Analyze the promotion activities as they relate to each of the stages of the Product Life Cycle for this product.
Evaluate the Push & Pull promotion techniques for this product.
Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references
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