Author: Custom Essay

As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been pursued. Design a formal process to determine if ideas that are presented are worthy of market testing. Include and explain the following:

Likely sources of new product or business ideas
Data gathering and factual analysis
Ability to make creative leaps
Need for fit with organization strengths and goals
Confirmation of commercial viability

The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

Your posting should be about 1 page (400 to 500 words) in lengt

Select an organization with which you are familiar and obtain faculty approval for your choice.

Write a 2,450 to 3,500 word paper that includes the following information:

The organizational overview

Prioritized assessment of the strengths, weaknesses, threats and vulnerabilities of your selected organization’s security system(s), including facilities, people, information systems, and other appropriate assets

The influence of crime and criminology in your assessment, as well as applicable national and global issues

Format your paper consistent with APA guidelines

Questions 1 through 6 are related to Chapter 4 on Risk Assessment from the Masters and Ela text:

Compute the drinking water equivalent level (DWEL) for methylene chloride based on a 106 risk

for a lifetime consumption of 2 L of water per day for a 70-kg individual. Use the Potency Factor

(PF) for oral route listed on Table 4.9: PF = 7.5 × 103 (mg/kg-d)1.

How would the DWEL change if we considered the more appropriate weight of 80-kg for the

individual? Use the same values for the other assumptions.

Considering methylene chloride is a fairly volatile solvent, list the properties for the compound

from your text book.

Now considering the inhalation route for exposure to methylene chloride, and considering that the

average adult is again 70-kg and breathes 20 m3/d of air, determine the corresponding methylene

chloride concentration in air that produces a 106 lifetime cancer risk.

Assuming that your calculations were for 1 atm pressure and 20°C, what would you recommend

as the corresponding air quality standard in ppm?

A man works in an aluminum smelter for 10 years. The drinking water at the smelter contains

0.0700 mg/L arsenic and 0.560 mg/L methylene chloride. His only exposure to these chemicals is at work.

(a) What is the hazard index (HI) associated with this exposure?

(b) Does the HI indicate this is a safe level of exposure?

(c) What is the incremental lifetime risk for the man due solely to the water he drinks at

work and does is seem to be an acceptable risk according to EPA?

Questions 7 through 10 are related to BOD and the DO Sag Curve:

A BOD test is run using 100 mL of treated wastewater mixed with 200 mL of dilution water

(containing no BOD). The initial DO of the mix is 9.0 mg/L. After 5 days, the DO is 4.0 mg/L. After a long period of time, the DO is 2.0 mg/L, and it no longer seems to be dropping. Assume nitrification has been inhibited so that only carbonaceous BOD is measured.

(a) What is the 5-day BOD of the wastewater?

(b) Assuming no nitrification effects, estimate the ultimate carbonaceous BOD. (c) What would be the remaining BOD after five days have elapsed?

(d) Estimate the reaction rate constant k (day1).

A standard BOD test is run using seeded dilution water. In one bottle, the water sample is mixed with seeded dilution water giving a dilution of 1:30. Another bottle, the blank, contains just seeded dilution water. Both bottles begin the test with DO at the saturation value of 9.2 mg/L. After five days, the bottle containing waste has DO equal to 2.5 mg/L while that containing just seeded dilution water has DO equal to 8 mg/L. Find the five-day BOD of the waste (BOD5).

Re-do Example 5.8 on p. 215 with a temperature of 30°C.

Consider a lake with 108 m2 of surface area for which the only source of phosphorus is the

effluent from a wastewater treatment plant. The effluent flow rate is 0.4 m3/s, and its phosphorus concentration is 10 mg/L. The lake is also fed by a stream have 20 m3/s flow with no phosphorus. If the phosphorus settling rate is estimated to be 10 m/yr, estimate the average phosphorus concentration is the lake. What level of phosphorus removal at the treatment plant would be required to keep the average lake concentration below 0.01 mg/L phosphorus

Due Monday, November 2, 2015.

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5).

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

Promotion Mix
Advertising
Personal Selling
Sales Promotion
Direct Marketing
Public Relations
Brand Management
Branding Strategies
Emotional Branding
Brand Extension
Global Markets
Opportunities & Challenges

Executive Summary

Marketing Implementation & Evaluation
Careers in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.

Careers in Marketing

List the sections of the marketing plan.
Identify possible careers associated for each section.
Select two of those career choices and discuss the skills required to secure these two positions.
Determine what steps you can take to develop those skills.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M5_A1.doc. For example, if your name is John Smith, your document will be named SmithJ_M5_A1.doc.
Assignment 1 Grading Criteria
Maximum Points
Evaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection.
30
Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product.
30
Examine and select which of the Sales Promotions you will use for this product.
30
Select the Direct Marketing activities you will employ.
20
Identify the role of Public Relations and how it will be utilized to promote your product.
20
Describe the Branding Strategy you will use for your product.
15
Discuss how Emotional Branding will be used.
15
Explore possible Brand Extensions for the product.
15
Analyze the Global opportunities present for this product and the challenges it will face in the global market.
15
Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan.
30
Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix.
30
Include a “Careers in Marketing” section described above.
10
Written Components: Organization (16), Usage and Mechanics (16), APA Elements

Choose two articles, one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies. Write an article review of approximately 4-6 pages answering the following questions:

What are the main ideas of the two articles?

How do the two articles relate to one another?

Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module’s text resources? Describe any contradictions you found regarding global marketing entry strategies in the articles.

How will you apply the ideas in these articles to your course project?

Make sure you provide the full citation for both articles and follow APA formatting in writing your review

Resource: Review “The Principle of Selection,” Ch. 7 of Oxford History of Art: Twentieth-Century American Art, and the Week Four Electronic Reserve Readings

Write a 200- to 350-word summary responding to the following:

What did both Warhol and Rauschenberg have in common in regards to their art work?
How were their subjects a reflection of the era in which they were created?

Resource: Review “The Principle of Selection,” Ch. 7 of Oxford History of Art: Twentieth-Century American Art, and the Week Four Electronic Reserve Readings

Write a 200- to 350-word summary responding to the following:

• What did both Warhol and Rauschenberg have in common in regards to their art work?
• How were their subjects a reflection of the era in which they were created?
• What list of found objects and imagery would you use if you were creating an art work about your daily experience

Discuss the principles and purpose of advocacy. Discuss how advocacy affects social change. Include two to three examples of advocacy and how they have affected social change.

Using your thesis statement and research, present the problem that needs to be addressed with your proposed solution. Note: Your solution, advantages, and challenges, will be in Parts 2 and 3.

Write a three to four (3-4) page paper in which you:

Provide an appropriate title and an interesting opening paragraph to appeal to your stated audience (appeal with logic, ethics, or emotion).
Include a defensible, relevant thesis statement in the first paragraph. (Revised from Assignment 2)
Describe the history and status of the issue and provide an overview of the problem(s) that need to be addressed. This should be one or two (1-2) paragraphs.
Explain the first problem (economic, social, political, environmental, complexity, inequity, ethical/moral, etc.) and provide support for your claims. This should be one or two (1-2) paragraphs.
Explain the second problem (economic, social, political, environmental, complexity, inequity, ethical/moral, etc.). and provide support for your claims. This should be one or two (1-2) paragraphs.
Explain the third problem (economic, social, political, environmental, complexity, inequity, ethical/moral, etc.) and provide support for your claims. This should be one or two (1-2) paragraphs.
Provide a concluding paragraph that summarizes the stated problems and promises a solution.
Develop a coherently structured paper with an introduction, body, and conclusion.
Use effective transitional words, phrases, and sentences throughout the paper.
Support claims with at least three (3) quality, relevant references. Use credible, academic sources available through Strayer University’s Resource Center. Note: Wikipedia and other Websites do not qualify as academic resources

Help PAB by thinking through how they should spend $100,000 to grow the audience, and increase awareness and giving.

Your challenge is to characterize, quantify and visualize the best opportunities for PAB to grow their audience and increase charitable giving. Specifically, your analysis should address one or more of the following questions:

• How do ticket sales compare with what one would consider a traditional audience for the ballet? What are the potential untapped markets?
• What is the role of location in the products (i.e., ticket packages) sold?
• Is there are relationship between potential donors and ticket sales? By location? By other demographics?
• How can PAB use their advertising budget to increase public awareness and reach their target audience and potential donors

Select an organization that both U.S. and international presences.

Write a 700 to 1000-word paper in which you answer address the following:

What does the president and congress do to stimulate the economy? What does the president and congress do to contract the economy?
What does the Federal Reserve do to stimulate the economy? What does the Federal Reserve do to contract the economy?
What motivates policymakers to stimulate the economy or contract the economy?
Based on your research, what does the Federal Reserve say about its policy goals?
What does the Federal Reserve say about the strength of the economy?
How does the strength of other economies outside of the U.S. affect your organization?
Based on your research, recommend changes in your organization’s competitive strategies or supply chain