Which explanation best describes why the marketing channel decision is as important as pricing and product features?

A local dermatologist has developed a new line of body scrub products for sensitive skin. She is unsure if she should sell her products through dermatologists’ offices or through retail chains such as Sephora. Which explanation best describes why the marketing channel decision is as important as pricing and product features?

Question 5 options:

because one channel may want a greater percentage of the sale than the other channel

because place communicates to the customer something about the product’s value proposition, which includes the benefits and price

because it might be easier for her to make a distribution deal with Sephora, a national chain, as opposed to calling on individual doctor officers that may take too much time and money.

because the skin scrub is like so many other products in that product category that selling through dermatologists offices would give it the aura of being an exclusive product.

Which of the three marketing strategies would best fit the goals of your chosen HCO?

This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies:

Undifferentiated Strategy
Focus Market Strategy
Segmented Strategy

For this discussion, you will select an appropriate marketing strategy for each of the following long-term care organizations:

Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been able to meet the needs of its marginalized customer base and provide long-term care, skilled care, and physical therapy to its patients.

Sunny Valley Health Care is a 150-bed, urban long-term care organization that specializes in renal care, cardiac patients, and skilled care for orthopedic patients undergoing knee and hip replacement surgery.
Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer’s disease and traumatic brain injuries.

For your initial post, Select one specific marketing strategy for each of the long-term care organizations noted above. In your post, explain the following:

Why you chose the strategy for that long-term care organization
Which of the three marketing strategies would best fit the goals of your chosen HCO
How the strategy would be applied to your marketing plan

Analyze key elements in the design of database HR relationships and evaluate system considerations in the design.

Due Week 3 and worth 150 points

Write a three to four (3-4) page paper in which you:

Evaluate the advantages and disadvantages of each system you researched. Based on your knowledge of human resources and database systems, propose one (1) package that would fit the needs of your organization. Suggest three (3) specific reasons why you would recommend that system over the other.
Suggest three (3) efficiencies that an organization would gain from using a SAAS for its HRIS needs and three (3) inefficiencies from maintaining an MS Access-based database application.
Assess the (3) most significant risks associated with combining products from multiple vendors into one (1) HRIS.
Predict three (3) unintended consequences of not managing an HR database properly and how you would circumvent those situations from occurring.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting guidelines:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the strategy of the organization, the HR strategy, and HR programs with HRIS.
Analyze key elements in the design of database HR relationships and evaluate system considerations in the design.
Use technology and information resources to research issues in human resource information systems.
Write clearly and concisely about human resource information systems using proper writing mechanic

Does the issue arise from political, economic, or cultural differences, or something else?

Select a current issue affecting Southeast Asia, such as the conflict in Timor-Leste (East Timor) or the religious tensions in the Philippines, and obtain facilitator approval.

The chosen topic is : Poverty and Income Inequality in Southeast Asia

Research the issue and prepare a 700- to 1,050-word paper, addressing the following questions:

· Does the issue arise from political, economic, or cultural differences, or something else?

· Is the issue recent or does it have roots in the past? If so, what are its roots?

· How is the local government responding to the situation?

· How are the area’s neighbors involved?

· What is the United States’ position on the issue?

Format your paper consistent with APA guidelines

Discuss at least 5 of the following motivational theories and explain how these can aid in job performance.

Write a 1050- to 1400-word paper in which you include the following:

Explain why you agree or disagree with your results.
Develop strategies to advance your career using your strengths.
How can you use goal-setting to increase motivation and improve job performance?
How might your engagement as an employee and job satisfaction influence job performance?
Discuss at least 5 of the following motivational theories and explain how these can aid in job performance.
Extrinsic motivation
Intrinsic motivation
McGregor’s Theory X and Theory Y
Maslow’s Needs Hierarchy
Acquired needs theory
Self-determination theory
Herzberg’s theory of motivation
Equity theory
Expectancy theory

Format your paper consistent with APA guidelines

Did the ranking of the rates of the various instruments change over time?

Describe the following money market instruments: Federal Funds, Commercial Paper, CDs, Bankers Acceptances, Eurodollars, Bank Prime Loans and T-bills.
Classify them by issuer (the borrower).
Prepare a table showing the three-month rates for the present, for a year ago and for five years ago.
For the most recent period, explain the differences between the rates. Did the ranking of the rates of the various instruments change over time? In other words, which instrument had the highest rate five years ago, last year and now, the next highest, etc.? What would account for the changes in ranking, if any?

Evaluate Lululemon from a Marketing perspective using the case study and the known recent history.

Lululemon Athletica (Lululemon) is a yoga and athletic attire company, with over 200 stores and a

presence in 14 countries. In recent years it has been faced with a number of public relations nightmares,

including a recall of 17% of its Luon pants due to excessive sheerness. Additional issues arose, when

founder and former CEO Chip Wilson made a public statement tying the sheer yoga pants issue to the

size of the woman who tried to wear the pants, stirring a public outcry. A former employee confirmed that

part of the brand strategy was to avoid the selling of larger-sized clothing. Additional outrage arose when

women tried to return the defective pants, and they were asked to bend over to demonstrate the

sheerness of the product. Additionally, investor concerns arose and lawsuits were filed due to executive

bonuses that occurred just prior to the recall.

Evaluate Lululemon from a Marketing perspective using the case study and the known recent history.

Review the their corporate website and any other publically available relevant sources such as the WSJ.

Using the criteria below identify their current marketing practices and make strategic marketing

recommendations for each

Identify 4 key metrics that you would propose for your organization’s supply management system and how you propose to measure those 4 key metrics in your supply chain.

Some of the key issues in supply chain management are obstacles to process integration along the supply chain. Using Table 13.2 in Chapter 13, identify one obstacle that you have encountered in your experience, and how that obstacle could have been avoided

 

2) Using the balanced scorecard approach as detailed in Chapter 14 (Figure 14.1), identify 4 key metrics that you would propose for your organization’s supply management system and how you propose to measure those 4 key metrics in your supply chain

 

 

Reference: Wisner, J.D., Keah-Choon, T., & Leong, G.  (2012). Principles of Supply Chain Management (3rd ed.).  Mason, OH:  South-Western Cengage Learning.  ISBN: 978053847546