Author: Custom Essay

Write about the history of America from 1970 based on political status of the nation.

PRINCIPLES OF Marketing

According to the Los Angeles Times Newspaper, Governor Jerry Brown just signed a bill saying that assisted suicide is now legal in California. This bill will allow mentally capable people who have terminal illnesses to choose when to end their lives. In my own opinion, this is one of the biggest moral dilemmas in the world today. Do we let people suffer through illnesses that they feel they won’t recover form? Or, do we let them ease their pain by ending their lives prematurely? Personally, I would let them choose as long as they were mentally capable of making their own decisions. During a poll in May 2015, 68 percent of Americans were for euthanasia of terminally ill citizens. I believe that the Governor of California has made a very utilitarianism based approach by going with the majority decision here. If it will make the majority of America and the terminally ill happy to see their wishes granted and pain ended then why not pass the law? Under the LA times link is a video of a woman who wished to die under this new law

According to the Los Angeles Times Newspaper, Governor Jerry Brown just signed a bill saying that assisted suicide is now legal in California. This bill will allow mentally capable people who have terminal illnesses to choose when to end their lives. In my own opinion, this is one of the biggest moral dilemmas in the world today. Do we let people suffer through illnesses that they feel they won’t recover form? Or, do we let them ease their pain by ending their lives prematurely? Personally, I would let them choose as long as they were mentally capable of making their own decisions. During a poll in May 2015, 68 percent of Americans were for euthanasia of terminally ill citizens. I believe that the Governor of California has made a very utilitarianism based approach by going with the majority decision here. If it will make the majority of America and the terminally ill happy to see their wishes granted and pain ended then why not pass the law? Under the LA times link is a video of a woman who wished to die under this new law

The assignment must be a completed paper, with APA formatting, all sections complete (using Roman numerals of each section per the outline), references, and good grammar.

You were recently hired as the VP of Logistics for the ABC Manufacturing Company. This is a new position. During the lengthy interview process, the CEO shared her strategic plans for worldwide growth in the company’s consumer sales. Previously, sales had been confined to domestic sales only. As a result of little staff logistics expertise, the company had kept the traditional logistics model of shipping all finished products from its warehouse and factory location on the East Coast of the United States, even though there was a growing market on the West Coast that competition was serving from a West Coast warehouse. However, the CEO pointed out that despite its national popularity from a feature and quality perspective, it seemed to penetrate poorly on the West Coast because of her need to charge higher prices as the result of higher shipping costs.

The marketing manager tried to mitigate this competitive disadvantage by freight equalization so that end customers would pay the same amount of shipping costs as West Coast competition charged, regardless of where they were located. This met with some insignificant success because timeliness of delivery was another important issue. Therefore, the CEO had asked you, as your first assignment, to write a white paper to address the following specific points. She remembered that you had quite a bit of experience addressing some or all of these issues during your career. As a stickler for formatting, she has specifically asked you to use the following Roman numeral sections and headings in the paper:

Section I: Introduction (200 words)

A. In general, what are the qualitative pros and cons for domestic sales of having multiple distribution centers and shipping locations in the United States?

Section II: Decision-Making Criteria (300 words)

The CEO is considering three options with the same total construction and operating costs: expanding the warehouse next to the East Coast manufacturing plant; building a West Coast distribution center; or building a combination manufacturing and warehouse location on the West coast given the following general information, what are at least 5 criteria that must be considered when locating a new or expanded shipping warehouse domestically?

a. The products are primarily medium- and large-size insulated coolers, like you might use for a picnic or trip to the beach. Transportation firms charge by space, or cubic feet, rather than weight, which is the more normal method. b. The coolers are made of 3 components, which are all produced by suppliers solely on the East Coast; the raw materials to make this product are bulky, and inbound shipping from the East Coast suppliers currently represents 20% of total raw material costs. c. The market is very competitive with generally stable or decreasing marketplace prices. d. In states that are warm year­round, sales are pretty steady; in states that have seasons, 90% of sales occur in the May–August period. e. Right now, to keep West Coast customers happy, the CEO says that they only charge those customers the local freight cost of shipping, which is $200 for anything up to half a truckload.

Section III: Metrics to Assess Success (250 words)

A. Describe 3 metrics that you would use to assess the success of any logistics plan involving you as a manufacturer and a mass merchandiser. Provide support for your selections.

Section IV: Qualitative Factors (200 words)

Identify 3 subjective, qualitative factors to consider in the recommendation.

Section V: Quantitative Factors (Excel Spreadsheet)

Provide a detailed recommendation as to whether you should open a West Coast distribution center, add on to the existing East Coast factory and warehouse, or build a combination West Coast manufacturing location and warehouse? Your response must be quantitatively based using the data in section II, the additional data below, and from external resources as needed.

Use this template to show your numeric calculations. Without calculations shown for how you reached your conclusion, section V will earn 0 points. REMEMBER: Decisions like this are based on a comparison of option A versus current methods, or option B versus current methods.

a. The products are primarily medium- and large-size insulated coolers, like you might use for a picnic or trip to the beach. Each cooler occupies 2 cubic feet of trailer truck space; trailers are 10 x 10 x 40’ long and cost $1,000 to ship from the East Coast to the West Coast. b. The coolers are made of 3 components: 1 lb of raw material A, 1/4 lb of raw material B, and 1 gallon of material C, weighing 10 lbs. Based on this information, the added freight cost to get raw materials to a West Coast manufacturing location would be $0.20, $0.20, and $0.60 per finished-good unit, respectively. c. The mass merchandiser location on the West Coast will be purchasing 10,000 units per week, but in lots of only 1,000 at a time because of their retail store space constraints. d. The market is very competitive, with generally stable or decreasing marketplace prices. e. In states that are warm year­round, sales are pretty steady In states that have seasons, 90% of sales occur in the May–August period. f. The raw materials to make this product are bulky, and inbound shipping from the suppliers to the manufacturing plant represents 20% of total raw material costs. These raw materials are supplied in the United States from the East Coast; they are not available elsewhere. g. In the past, to keep West Coast customers happy, the CEO agreed to freight equalize customer shipping charges to be competitive with West Coast competition. She says that they only charge those customers the local freight cost of shipping, which is $200 per delivery for anything up to half-truckload quantities.

Section VI: Conclusion (200 words)

What are the 3 most important points that you want the CEO to understand about this entire decision-making process

You will be creating an international marketing report for an international brand/product. You will serve as a consultant to an international company breaking into the US market. Research and analyze at least two (2) current articles on an international brands’ effort to penetrate the U.S. market. Identify the relevant and applicable concepts and theories presented in the articles and compare and contrast these concepts and theories to those from the text and other sources into your analysis. Articles of unsuccessful branding efforts are equally note worthy and may be included in your analysis. Incorporate all information into a preliminary marketing report (approximately 10 pages).

The marketing report should include research on the following regarding your selected home country and the entry to U.S. market.

Directions:

Select product and home country.
Research current International marketing topics and issues. Identify the relevant and applicable concepts and theories for your client. These may include: market segmentation, target markets, cultural issues and barriers, packaging, product design elements and features, competition, market entry methods, legal issues, and ethical issues.
Analyze relevant components of trade agreements between your company’s home country and the U.S.
Analyze U.S. culture and provide data on laws, trade issues, economic issues and other relevant background information.
State the rationale for the selection strategy for entering U.S. market
Analyze the positioning of your company’s product in the U.S.
Compare and contrast branding strategies for the U.S. market and make a recommendation for your client.
Develop a conclusion and make a summary of recommendations. Include graphics where appropriate.

Submit your assignment to the M3: Assignment 2 Dropbox by Wednesday, November 11, 2015.
Assignment 2 Grading Criteria
Maximum Points
Select product and home country.
16
Research current international marketing topics/issues such as the identification of concepts/theories and data on markets, ethical and legal issues, and all other relevant information.
24
Analyze relevant components of trade agreements between your company’s home country and the U.S.
20
Analyze U.S. culture and provide data on laws, trade issues, economic issues, and other relevant background information.
20
State the rationale for the selection strategy for entering U.S. market.
20
Analyze the positioning of your company’s product in the U.S.
20
Compare branding strategies for the U.S. market and make a recommendation for your client.
24
Develop a conclusion and make recommendations in a summary. Include graphics where appropriate.
16
Organization: Introduction, transitions, and conclusion.
12
Usage and Mechanics: Grammar, spelling, and sentence structur.
8
APA Elements: Attribution, paraphrasing, and quotations.
12
Style: Audience and word choice.

You will be creating an international marketing report for an international brand/product. You will serve as a consultant to an international company breaking into the US market. Research and analyze at least two (2) current articles on an international brands’ effort to penetrate the U.S. market. Identify the relevant and applicable concepts and theories presented in the articles and compare and contrast these concepts and theories to those from the text and other sources into your analysis. Articles of unsuccessful branding efforts are equally note worthy and may be included in your analysis. Incorporate all information into a preliminary marketing report (approximately 10 pages).

The marketing report should include research on the following regarding your selected home country and the entry to U.S. market.

Directions:

Select product and home country.
Research current International marketing topics and issues. Identify the relevant and applicable concepts and theories for your client. These may include: market segmentation, target markets, cultural issues and barriers, packaging, product design elements and features, competition, market entry methods, legal issues, and ethical issues.
Analyze relevant components of trade agreements between your company’s home country and the U.S.
Analyze U.S. culture and provide data on laws, trade issues, economic issues and other relevant background information.
State the rationale for the selection strategy for entering U.S. market
Analyze the positioning of your company’s product in the U.S.
Compare and contrast branding strategies for the U.S. market and make a recommendation for your client.
Develop a conclusion and make a summary of recommendations. Include graphics where appropriate.

Submit your assignment to the M3: Assignment 2 Dropbox by Wednesday, November 11, 2015.
Assignment 2 Grading Criteria
Maximum Points
Select product and home country.
16
Research current international marketing topics/issues such as the identification of concepts/theories and data on markets, ethical and legal issues, and all other relevant information.
24
Analyze relevant components of trade agreements between your company’s home country and the U.S.
20
Analyze U.S. culture and provide data on laws, trade issues, economic issues, and other relevant background information.
20
State the rationale for the selection strategy for entering U.S. market.
20
Analyze the positioning of your company’s product in the U.S.
20
Compare branding strategies for the U.S. market and make a recommendation for your client.
24
Develop a conclusion and make recommendations in a summary. Include graphics where appropriate.
16
Organization: Introduction, transitions, and conclusion.
12
Usage and Mechanics: Grammar, spelling, and sentence structur.
8
APA Elements: Attribution, paraphrasing, and quotations.
12
Style: Audience and word choice.

Technology and social media are transforming how individuals communicate and network in both the personal and professional realm. An organization is considering developing a social media plan.

You are asked to develop the proposal for the organization. Discuss the type of organization that you are hypothetically a part of in the example. The organization need to be a human services organization. Define the organization that you would like to use as an example. Explain why the social media approach is beneficial or detrimental to your organization’s mission. What key elements would you like to see in the contract? How should the public sector address social media? What are the critical elements in the proposal that are necessary to address the broader public interest? Identify the benefits and costs of a social media campaign by your organization. Discuss how the proposal would allow for public input and how it would address key concepts in public administration, including; transparency, efficiency, effectiveness, and responsiveness.

Question 4:

Woodrow Wilson wrote of a politics and administrative dichotomy within the field of public administration. Evaluate the theoretical foundations of the field of public administration by exploring five or more major theorists and their seminal works. Be sure to tie these theorists and their theories to current knowledge and trends within the field of public administration and public service. How do the theories build one upon another? Do we have a science of Public Administration?

Question 5:

You are the superintendent of Mt. Rossmoor Community College (MRCC). Mt. Rossmoor Community College is the fifth fastest growing community college in the nation. The college’s student body has grown 24% in the past 5 years largely due to the recent housing boom. Due to budgetary cuts on the state level, state universities will increase the cost of tuition by 8% this year, on top of last year’s increase of 14%. The result is that more students will be “priced out” of the state university system. Many of these same formerly state university students will attempt to satisfy general education requirements at local community colleges, including MRCC, thereby increasing demand for courses.

At the same time, however, MRCC’s budget will drop 15% this year due to the state budget crisis. As superintendent, you face some tough choices. Should the college significantly increase fees per unit, or maintain current fee levels by drawing down on its budgetary reserve, knowing that next year will not get better? Should the college increase or reduce course offerings? Should the college pursue furloughs, layoffs, or “golden handshakes?” There is even the question of offering online courses and shuttering buildings on MRCC’s main campus, so as to save on electricity and air conditioning.

In a white paper, please identify the policy problem, detail the policy options, identify stakeholders, and apply your own financial knowledge to make sound and ethical decisions in the public’s interest

You will be creating an international marketing report for an international brand/product. You will serve as a consultant to an international company breaking into the US market. Research and analyze at least two (2) current articles on an international brands’ effort to penetrate the U.S. market. Identify the relevant and applicable concepts and theories presented in the articles and compare and contrast these concepts and theories to those from the text and other sources into your analysis. Articles of unsuccessful branding efforts are equally note worthy and may be included in your analysis. Incorporate all information into a preliminary marketing report (approximately 10 pages).

The marketing report should include research on the following regarding your selected home country and the entry to U.S. market.

Directions:

Select product and home country.
Research current International marketing topics and issues. Identify the relevant and applicable concepts and theories for your client. These may include: market segmentation, target markets, cultural issues and barriers, packaging, product design elements and features, competition, market entry methods, legal issues, and ethical issues.
Analyze relevant components of trade agreements between your company’s home country and the U.S.
Analyze U.S. culture and provide data on laws, trade issues, economic issues and other relevant background information.
State the rationale for the selection strategy for entering U.S. market
Analyze the positioning of your company’s product in the U.S.
Compare and contrast branding strategies for the U.S. market and make a recommendation for your client.
Develop a conclusion and make a summary of recommendations. Include graphics where appropriate

Technology and social media are transforming how individuals communicate and network in both the personal and professional realm. An organization is considering developing a social media plan.

You are asked to develop the proposal for the organization. Discuss the type of organization that you are hypothetically a part of in the example. The organization need to be a human services organization. Define the organization that you would like to use as an example. Explain why the social media approach is beneficial or detrimental to your organization’s mission. What key elements would you like to see in the contract? How should the public sector address social media? What are the critical elements in the proposal that are necessary to address the broader public interest? Identify the benefits and costs of a social media campaign by your organization. Discuss how the proposal would allow for public input and how it would address key concepts in public administration, including; transparency, efficiency, effectiveness, and responsiveness.

Question 4:

Woodrow Wilson wrote of a politics and administrative dichotomy within the field of public administration. Evaluate the theoretical foundations of the field of public administration by exploring five or more major theorists and their seminal works. Be sure to tie these theorists and their theories to current knowledge and trends within the field of public administration and public service. How do the theories build one upon another? Do we have a science of Public Administration?

Question 5:

You are the superintendent of Mt. Rossmoor Community College (MRCC). Mt. Rossmoor Community College is the fifth fastest growing community college in the nation. The college’s student body has grown 24% in the past 5 years largely due to the recent housing boom. Due to budgetary cuts on the state level, state universities will increase the cost of tuition by 8% this year, on top of last year’s increase of 14%. The result is that more students will be “priced out” of the state university system. Many of these same formerly state university students will attempt to satisfy general education requirements at local community colleges, including MRCC, thereby increasing demand for courses.

At the same time, however, MRCC’s budget will drop 15% this year due to the state budget crisis. As superintendent, you face some tough choices. Should the college significantly increase fees per unit, or maintain current fee levels by drawing down on its budgetary reserve, knowing that next year will not get better? Should the college increase or reduce course offerings? Should the college pursue furloughs, layoffs, or “golden handshakes?” There is even the question of offering online courses and shuttering buildings on MRCC’s main campus, so as to save on electricity and air conditioning.

In a white paper, please identify the policy problem, detail the policy options, identify stakeholders, and apply your own financial knowledge to make sound and ethical decisions in the public’s