Category: Essays

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

Describe the product you selected in terms of the four utilities of customer value.

Identify the product’s target market at home and in your stated foreign market.

Indicate the competition of the product category in both home and foreign markets.

Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.

Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.

Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).

Discuss the U.S. and international ethical marketing considerations.

Writing the Final Paper

The Final Paper:

1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (not including the title and reference pages).

2. Must include a title page with the following:

a. Title of paper

b. Student’s name

c. Course name and number

d. Instructor’s name

e. Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis statement.

4. Must address the topic of the paper with critical thought.

5. Must end with a conclusion that reaffirms your thesis.

6. Must use at least five scholarly references in addition to the course text.

7. Must document all sources in APA styl

Change managers play an active role in the way change occurs within the organization. There are specific foundational approaches associated with the change process and the coach and interpreter images. Evaluate and discuss the Organizational Development (OD) approach as associated with the coach image. Change managers play an active role in the way change occurs within the organization. There are specific foundational approaches associated with the change process and the coach and interpreter images. Evaluate and discuss the Organizational Development (OD) approach as associated with the coach image. Evaluate and discuss the sense making approach as associated with the interpreter image. Compare and contrast the steps of each evaluated framework.

Your paper should be three to four pages in length (excluding the title and reference pages). Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include in-text citations and references for at least two scholarly sources from the Ashford University Library, in addition to the course text.Compare and contrast the steps of each evaluated framework.

Your paper should be three to four pages in length (excluding the title and reference pages). Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include in-text citations and references for at least two scholarly sources from the Ashford University Library, in addition to the course text.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with detailed speaker notes answering the following questions:

What conflict styles have you encountered while working in groups? How will your approach to conflict change in the future based on what you have learned in this course?
What group cohesion strategies will you apply in future team work? Describe these strategies and how they strengthen group work.
What is your own decision-making style? Describe this style and how you will apply it to future group work.
How will you approach problem solving in the future based on what you have learned in this course? Describe your strategies and how you will apply them to future group work

The focus of this paper is to explore how residential patterns affect intergroup relations. You will use research approaches such as observation and secondary data analysis to further understand your community. You will need to choose whether you will research your city, county, or state. Be sure to choose a large enough geographic area to perform meaningful analysis. For example, if you live in Hawaii, you may want to research your state. If you live in a small town, you may want to research your county. If you live in Atlanta or another big city, researching at the city level should be fine.

Step 1: Using Secondary Data

Use the data gathered on your chosen locality in the Week Three assignment, “Demographic Report,” and implement any feedback from your instructor into your paper. If more data is needed, use demographic data from the latest census (available online using the US Census American FactFinder) and identify the various social and economic characteristics (i.e., education, population, housing, race, class, etc.) of this locale. You can also check government websites for your state, county or city for data. Present your findings in two to three pages of the paper.

Step 2: Using an Observational Study

Next, spend 30 to 60 minutes observing your community. Go to a central place in your town such as the center of the city, a major landmark, or you can drive or walk to different areas and observe for a few minutes. Take notes of what you observe, including the types of people you see, the economic conditions, as well as the businesses or other institutions that are present. Based on your observations, what can you tell about the economic condition of the majority of people? Is the locale integrated or segregated? In this step, consider the information you have gathered in Step 1 regarding social and economic characteristics, and identify whether it matches what you have recorded from your observation. Be sure to compare the data you gathered from your observations to what was found in the census data and make note if there are differences. Present your findings in one to two pages of the paper.

Step 3: Analysis and Reporting of Research

Analyze your data and present your responses in two to three pages in the paper:

Describe how segregated the neighborhoods are in your locality. Be sure to consider the various social inequality indicators: race, ethnicity, class, gender, and perhaps sexuality for some areas.
Indicate if there are policies, practices, or specific circumstances that have created and maintained these patterns.

Here are some examples of aspects to consider: Historically, has there always been racial segregation or not? Was it traditionally an area of immigration from a certain ethnic region? Is there an LGBT community? Was it an industrial area that had a strong working class community, or is it a technology area with highly educated citizens? Have there been efforts to desegregate or plans in the future?

In Chapter 1 and throughout the text, you have explored several sociological theoretical perspectives. Indicate which theoretical perspective best presents your analysis of your locality. Describe why you have chosen this theoretical perspective and ensure you include detail on which theorist’s work is most representative.

The Research Paper:

Must be seven to nine double-spaced pages in length (excluding title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly resources, including a minimum of two from the Ashford University Library.
Must document all sources in APA style, as outlined in the

Remote Connectivity:

Discuss the remote connectivity needs for the system.
Identify the applications and hardware necessary to address the remote connectivity requirements.
Address security, troubleshooting, and maintenance for the remote connectivity.

Network Implementation Plan final version:

Review the entire document for any changes and improvements that you would like to make.
Ensure that this final version of the document is sufficiently detailed to allow the system project managers to effectively implement the network

Assignment 2: Cloud Solutions

Cloud-based computing allows businesses to store and access large amounts of data over the Internet rather than on in-house computer hard drives. There are several cloud-based data solutions currently available in the marketplace.

Using the Argosy University online library resources and the Internet, research the latest cloud-based data solutions in the marketplace today. Select at least 2 scholarly sources for use in this assignment.

Assume you are evaluating vendors providing cloud-based solutions for your current organization or a hypothetical organization. Complete the following:

Identify three potential vendors.
Compare and contrast the three different vendors. Be sure to consider the services, data solutions, and security features they provide.
Based on your analysis, provide a recommendation about which provider or solution you think would work best.
Provide a justification explaining why it would be the best product for your selected business to use (using your current organization or a hypothetical organization). Support your recommendation with up-to-date knowledge of business practices and technology use. Be sure to provide a little background about the organization to help justify your recommendation

The manager of Sensible Essentials conducted an excellent seminar explaining debt and equity financing and how firms should analyze their cost of capital. Nevertheless, the guidelines failed to fully demonstrate the essence of the cost of debt and equity, which is the required rate of return expected by suppliers of funds.

You are the Genesis Energy accountant and have taken a class recently in financing. You agree to prepare a PowerPoint presentation of approximately 6–8 minutes using the examples and information below:

Debt: Jones Industries borrows $600,000 for 10 years with an annual payment of $100,000. What is the expected interest rate (cost of debt)?
Internal common stock: Jones Industries has a beta of 1.39. The risk-free rate as measured by the rate on short-term US Treasury bill is 3 percent, and the expected return on the overall market is 12 percent. Determine the expected rate of return on Jones’s stock (cost of equity). Here are the details:

Jones Total Assets

 

Develop a 10–12-slide presentation in PowerPoint format. Perform your calculations in an Excel spreadsheet. Cut and paste the calculations into your presentation. Include speaker’s notes to explain each point in detail. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.

By Wednesday, September 23, 2015, deliver your assignment to the M4: Assignment 2 Dropbox.
Assignment 2 Grading Criteria
Maximum Points
Calculated the expected interest rate (cost of debt).
40
Calculated the expected rate of return on Jones’s stock (cost of equity).
40
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

Law Homework Assignment

 

Draft a contract clause regarding the following topic:

Intellectual Property (IP) Clause regarding ownership of IP

Write a paper of 700- to 1,050-words in which you explain the following:

Explain any legal issues regarding your clause
How your contract clause can be applied in a business managerial setting for an IP property clause regarding either owner of IP or trade secrets.
In the event the contract was breached, what might be the best possible remedies for this and why?

Training assessment is an important task for HR personnel. Use the Argosy University online library and textbooks to read about training assessments.

Then, consider the following scenario:

You have recently been appointed as a training manager for the southeast region of a major supermarket chain in the U.S. Your territory includes 15 retail stores. Your responsibility involves working directly with store managers and other stakeholders to develop training solutions to meet specific needs of employees in various stores. This includes, but is not limited to, performing needs assessments, determining appropriate instructional design and training delivery methods, as well as implementing and evaluating training initiatives.

Three of the stores in your territory have missed sales goals for the last two quarters. All three stores have received low customer satisfaction scores and are experiencing increased employee turnover rates. The high employee turnover has resulted in the store managers hiring many new and relatively inexperienced sales associates, which further contributes to the problem.

The senior management team of the supermarket chain believes that training and development may help decrease employee turnover and increase customer satisfaction. You have been asked to assess training needs and develop a proposal to address the situation in these three stores.

Instructions:

Use scholarly resources and your learning, address the following:

Identify, using simple heuristics, the indicators that show that the specific problems experienced by the three stores can be resolved through training.
Design a needs assessment plan and identify three specific training initiatives you would recommend for these employees. Include the expected outcomes for the three training initiatives in your proposal.
Select one of the specific training initiatives you identified and develop a budget of projected costs to implement this initiative

Training assessment is an important task for HR personnel. Use the Argosy University online library and textbooks to read about training assessments.

Then, consider the following scenario:

You have recently been appointed as a training manager for the southeast region of a major supermarket chain in the U.S. Your territory includes 15 retail stores. Your responsibility involves working directly with store managers and other stakeholders to develop training solutions to meet specific needs of employees in various stores. This includes, but is not limited to, performing needs assessments, determining appropriate instructional design and training delivery methods, as well as implementing and evaluating training initiatives.

Three of the stores in your territory have missed sales goals for the last two quarters. All three stores have received low customer satisfaction scores and are experiencing increased employee turnover rates. The high employee turnover has resulted in the store managers hiring many new and relatively inexperienced sales associates, which further contributes to the problem.

The senior management team of the supermarket chain believes that training and development may help decrease employee turnover and increase customer satisfaction. You have been asked to assess training needs and develop a proposal to address the situation in these three stores.

Instructions:

Use scholarly resources and your learning, address the following:

Identify, using simple heuristics, the indicators that show that the specific problems experienced by the three stores can be resolved through training.
Design a needs assessment plan and identify three specific training initiatives you would recommend for these employees. Include the expected outcomes for the three training initiatives in your proposal.
Select one of the specific training initiatives you identified and develop a budget of projected costs to implement this initiative.

Write a seven-to-nine-page training proposal in Word format. Apply APA standards to citation of sources.