Category: Essays

You manage a small advertising agency that employs two illustrators, two copywriters, and two account executives. Business has been down lately because of the economy, and your employees have been a bit nervous about possible layoffs, citing that because there are two of each of them in these respective roles that it is possible the agency may have to reduce the staff by at least two specialists in the coming months. You have noticed stress in the office, including everything from office fighting to stealing creative ideas from one another to higher-than-usual absenteeism.

At a recent campaign review with your premier client, CheapThings.com, you found out that the copy and graphics of several proposed ads needed to be recrafted. You found out that the client is unhappy with the campaign, noting that it is stale and uninteresting and does not represent what the company is doing online: selling all types of cheap things that people can buy at a discount.

On second look, you understand what the client is saying. Interpersonal communication skills are essential in your client and staff relationships. Although you understand that advertising campaigns often need to be tweaked to deliver what the client wants and needs, you believe that the employee problem may be masquerading as a business problem. You start to see that stress in the office is starting to reveal itself in your agency’s creative work. This is a huge problem because the agency cannot afford to lose a client or possible future projects. You decide to research some possible creative process theories for this situation to solve the business problem.

State the business problem and why you believe it is the core problem. For example, are people creatively burned out? Is there a communication problem between the client and the account executive?
Analyze 3 creative processes that could get the agency back on track with on-point client deliverables.
For each, briefly explain what the process is and why it fits the stated business problem.
Select what you believe to the best creative process for this situation.
Explain how you will implement your chosen creative process.
Explain your prediction on how your chosen creative process can help start to solve some of the problems

Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Due Week 9 and worth 300 points

You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE’s use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE’s research indicated that AD23 might also slow the progression of Alzheimer’s disease, John and his team of pharmacists began reformulating the drug to maximize that effect. In order to avoid the Food and Drug Administration’s (FDA) scrutiny, PharmaCARE established a wholly-owned subsidiary, CompCARE, to operate as a compounding pharmacy to sell the new formulation to individuals on a prescription basis. CompCARE established itself in a suburban office park near its parent’s headquarters. To conserve money and time, CompCARE did a quick, low-cost renovation.

CompCARE benefited from PharmaCARE’s reputation, databases, networks, and sales and marketing expertise, and within six (6) months had the medical community buzzing about AD23. Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even more profit, CompCARE began advertising AD23 directly to consumers and marketing the drug directly to hospitals, clinics, and physician offices, even though compounding pharmacies are not permitted to sell drugs in bulk for general use. To circumvent this technicality, CompCARE encouraged doctors to fax lists of fictitious patient names to CompCARE. PharmaCARE sold CompCARE to WellCo, a large drugstore chain, just weeks before AD23 was publicly linked to over 200 cardiac deaths.

As CompCARE and its new parent company enjoyed record profits and PharmaCARE’s stock price approached $300 per share, reports started surfacing that people who received AD23 seemed to be suffering heart attacks at an alarming rate. The company ignored this data and continued filling large orders and paying huge bonuses to all the executives and managers, including John, whose wife recently died from a heart attack after using AD23.

John has come to you with an internal company memo describing the potential problems with AD23, and information describing the company’s willingness “roll the dice” and continue to market the drug.

Your senior partner has asked you to write a memo outlining the following issues for review by the senior partners.

In preparation for this assignment, use the Internet or Strayer Library to research examples of intellectual property theft that occurred within the past two (2) years.

WRITE INTRODUCTION AND CONSLUISON TYPE EACH QUESTION BEFORE ANSWER THEM WRITTEN PAGES HAS TO MINUMUM 8 PAGES. WRITE THEM ON YOUR OWN WORDS AND PROVIDE ORGINAL WORKS. NO PLAGIRSIM. I WILL USE TURNITIN.

Write 8 page paper in which you:

Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.
Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.
Determine the parties responsible for regulating compounding pharmacies under the current regulatory scheme, the actions that either these parties or the FDA could / should have taken in this scenario, and whether PharmaCARE could face legal exposure surrounding its practices. Support your response.
Analyze the manner in which PharmaCARE used U.S. law to protect its own intellectual property and if John has any claim to being the true “inventor” of AD23. Suggest at least three (3) ways the company could compensate John for the use of his intellectual property.
Summarize at least one (1) current example (within the past two [2] years) of intellectual property theft, and examine the effect on that company’s brand.
Analyze the potential issue surrounding the death of John’s wife and other potential litigants against PharmaCARE as a result of AD23.
Specify both the major arguments that John can make to claim that he is a whistleblower and the type of protections that he should be afforded. Justify your response.
Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations.
Analyze and evaluate laws and regulations relative to product safety and liability.
Explore copyright laws and intellectual property rights and assess how well they balance competing interests.
Use technology and information resources to research issues in law, ethics, and corporate governance.
Write clearly and concisely about law, ethics, and corporate governance using proper writing mechanics

Criminal Justice

[Pin It]

Absolutely no PLAGIARISM!!! The work will be checked

using turning. Thank you

Please review the attached document and use this information as the basis for the paper:

Your journal article review must:

Summarize the journal article.
Identify the key findings and issues as presented by the authors of journal article.
Summarize the recommendations of the authors.
Analyze the article as it applies to the criminal justice policy issue. (This should be the main focus of your paper.)

Be 3 1/2 double-spaced pages in length (not including title and references pages) and formatted according to APA style
Use at least two scholarly sources in addition to the newspaper articles being evaluated

Our company we are researching is Tyson merging with hillshire farms

 

Use descriptive statistics to summarize the data. (the data in the links below)
Create a table that summarizes the data.
Create a chart/graph that summarizes the data.
Individually submit a 350- to 700-word summary of the work completed by your team.
Please note: Anything (charts, graphs, statistical analyses, etc.) produced in Excel should be copied and pasted into a Word document with appropriate explanations of what the information means. Only the Word document should be submitted. Failure to do this will result in a 10% reduction in your grade.

is a spread sheet from the New York Stock Exchange with all the statistics for a time period of 5 years for Tyson. It will cover the time frame before, during and after the merge with Hilshire Farms. Will this help? Plus this is the link for where I got this information.

Topic: Adler’s Safe Guarding Tendencies

Question/Prompt: Examine Adler’s 3 safeguarding tendencies in the text. Select 1 of the tendencies and compare that tendency with instances of safeguarding that you find in Scripture. Demonstrate how that situation would have been improved if safeguarding tendencies were not used

You must successfully complete the “Neurodevelopmental Disorders and the History of Abnormal Psychology” quiz before you will be allowed to post in this discussion forum. Before working on this discussion, please read Chapter 1 in the course text, the articles by Szasz (1960) and Ausubel (1961), and review any Instructor Guidance.

For this discussion, you will enter into a dialogue regarding a classic and ongoing controversy within abnormal psychology. Specifically, what is the definition of abnormal psychology?

As you enter into the conversation, provide your definition of abnormal psychology. Relate historical events that influenced your thought process as you created your definition. Identify a major theoretical perspective that closely matches your definition. What diagnoses come to mind when defining abnormal psychology?

Your challenge, as a class, is to come to a collective agreement on a definition for abnormal psychology. The goal of this discussion is to have a single dynamic and respectful conversation about the definition, not a series of 20 to 30 separate conversations. This means that every post should be in response to another post. Your instructor will be posting the initial thread to which you will respond. Only start a new discussion thread if you want to address an entirely different theme or question(s) within the discussion subject area. Additionally, only post after first carefully reading what all the others within the thread have written.

A simple agree or disagree statement is insufficient to be counted as a response. When presenting your opinion, cite relevant sources (beyond your text) to support your statements. Do not repeat what your classmates have already written, and do not ignore them if they ask you questions. Any questions asked of you must be answered, including questions from your instructor. Try to keep the conversation moving forward by presenting options, insights, alternative ideas on and/or interpretations of the topics and research

Final Research Paper Outline

The end of the class is rapidly approaching and now is the time to begin working on your Final Research Paper. This assignment will give you an opportunity to create a detailed outline of your Final Research Paper that will be reviewed by your instructor. The feedback provided will help you create a better final product.

Review the Final Paper instructions in Week Five. Then, view the Sample Outline from the Ashford Writing Center and format your outline for the Final Research Paper according to the Sample Outline.

First, select a topic from the list provided below:

The impeachment of President Clinton, 1998.
The passage of the War Powers Resolution, 1973.
Executive Order – The Emancipation Proclamation, 1863
Executive Orders #9066/9102—Internment of Japanese Americans, 1942

As explained in the Final Research Paper instructions in Week Five of the course, your paper and outline will consist of five major sections. For this assignment, you will need to complete the following sections in your outline:

Introduction:
Introduce the paper’s main points and present a thesis.
Background information:
Discuss the paper’s main topic and describe how the issue involves one of the following processes:
Congressional process that affected the powers of the President.
Presidential process that affected the powers of Congress.
Describe the political tensions surrounding the issue.
Results of the process:
Explain why and how the process increased cooperation or conflict between Congress and the Presidency.
Changes in political power:
Assess whether Congress or the Presidency gained power as a result of the process.
Conclusion:
Summarize the paper’s main points and thesis.

The outline must be two to three pages in length (excluding title and reference pages) and formatted according to APA style. You must use at least three scholarly sources (at least two of which must be found in the Ashford University Library) in addition to the textbook to support your claims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation

HELP. I am not feeling well and need to post TWO detailed discussion posts by 11:30 PM EST.

The discussion posts, 2, are a critiques of two other students posts (attached). Also attached, are some of the class’s reading material for the week, which the professor would like to see some items referenced from. Here are some more details:

Review the Week 1 & 2 readings, paying special attention to “Business Case Planning.” From those readings, identify 3 or more points of analysis that can be used in a critical analysis for Case Study #1. Here are some suggestions:

Business Drivers for the Use of IT Best Practices (risk and risk management)
Best Practices for Acquisition and Implementation of IT security products and services (managing supply chain risk)
Business Benefits of IT Security products and services (defend against theft, fraud, etc.)
Why an organization should invest in IT security technologies (profit & loss, protect reputation, maintaingood will )
Where an organization should focus its attention & why (investments in people, processes, or technologies)

There is no length requirement, only the following: Clear, concise, and thorough critical analysis of both Case Studies (3 or more points of analysis).

Analyze OCBC Bank after reading this article. Please click on the link, then click on the “Login in as subscriber to read the full article” located at the end of the article, then login with the credentials below. Search for “Putting the ‘person’ in personnel”, click on the corresponding result to view the full article. http://www.hrmasia.com/content/putting-person-personnel

Recently named the world’s strongest bank for the second straight year, OCBC Bank leads the way not only through its disciplined approach towards credit and risk management but also its active talent development initiatives. Eric Ong, Head of Emerging Business, Global Enterprise Banking, OCBC Bank, shares how the bank’s leaders make the personal effort to groom their talent

With a history of more than 80 years in Singapore, OCBC is a bank centred on people. The Bank has come a long way from its first days of helping rice merchants continue to trade times of war. This is evident in its sterling performance in recent years. In May this year, Bloomberg Markets magazine announced OCBC as the world’s strongest bank. Also, one in two businesses currently operating in Singapore has an account with the Bank.

The success of the bank is built on the back of sound business policies and active talent management and development.

For instance, within the first three days of a company being incorporated, OCBC will contact them about opening a corporate account with the bank. “The Bank practises the same proactivity when it comes to managing and developing its people,” says Eric Ong, Head of Emerging Business, Global Enterprise Banking, OCBC Bank.

Career framework

OCBC takes training and development seriously as human capital is the Bank’s key differentiator. Investment in this area helps to build the capabilities of employees to deliver superior performance.

“Learning is part of the Bank’s ongoing business strategy and helps to create a win-win situation for us and our staff,” says Ong. “By aligning employees’ learning objectives with business goals, we help employees succeed in building a career and not just a job with OCBC.”

OCBC encourages its employees to take charge of their own careers through the Bank’s ‘Career Best’ programme, launched in 2002. This programme involves helping employees evaluate their strengths and career orientation, and finding the best fit between their talents and OCBC’s needs.

The Bank also introduced the ‘OCBC Learning-3’ programme in 2007. A structured three-year development programme for employees, OCBC Learning-3 clearly delineates learning roadmaps for individual employees during their first three years of service with the Bank.

“Underscoring our commitment to training, we have created the OCBC Learning Academy and also dedicated an entire floor at the OCBC Centre, called The Learning Space @ OCBC, for the sole purpose of learning and development,” says Ong.

In addition to the typical classroom training, the Bank has also tapped on learning technologies like eLearning and virtual classrooms. Through the use of Web 2.0 and video conferencing technology the training programmes are now able to reach out to employees in different geographies.

Employees are given the first opportunity to learn of and apply for job-openings within the OCBC group through the Internal Job-Application Programme, in which after 18 to 24 months, an employee has the open to move into another role.

“We want to encourage employees to continually acquire new experiences, knowledge, skills and competencies, and allow individuals to fulfil their career aspirations at different stages of their careers,” Ong explains.

This is especially so for Gen Y staff who constantly seek change and want progression – something to look forward to. They need to feel challenged and recognised for the work they do. If they are ‘stuck in a rut’, performance dips.

“In banking, employees need foundation,” says Ong. “I was once a bank teller. I then moved on to typing bank drafts and the like.”

Leaders walk the talk too. “In my business review, one part is financial numbers and business initiatives, while a large part (50%-60%) is based on the human resources,” says Ong.

Hi-po attention

A mentor to even people who’ve left the business, Ong believes in developing his people’s potential to the fullest.

“I meet with business heads and see if there are vacancies in which we can slot the high potential candidate in,” he says. “This makes sure these people are given opportunities within the bank before they start looking elsewhere for them. It’s a proactive measure of staff retention.”

Senior management constantly works to push high-potential talent out of their current roles or comfort zones. This exists at all levels, be it ground sales people to middle and senior management level staff.

“We don’t want staff to be ‘too comfortable’ in their roles. They are not stretching their potential,” says Ong. “We assign them to other departments for three to six months. My sales folks, for instance, might be posted to risk management or operations.”

While there is risk of losing talent to another department due to this job rotation, the advantages outweigh those risks. “After coming back from their short job rotation stint, they come back with fresh insights and they can come up with new business ideas leading to increased productivity and business success,” says Ong.

Ong cited an example of an employee who moved to the operations unit two years ago. When he came back to the Emerging Business department, he gave a new idea which was piloted and resulted in business growth of five times.

Hi-potential staff are also given opportunities to travel and explore new markets. Young staff are accompanied by their senior leaders on these trips.

“There has to be a little risk-taking, be it with the business or with our people,” says Ong. “Being senior in management, we can give that gentle push, allowing our staff to soar.”

Bio brief

Eric Ong joined OCBC Bank in 2004 as Vice President in charge of the Business Development team. Currently, he is head of Emerging Business, Global Enterprise Banking, responsible for driving the growth of the Bank’s Emerging Business unit, which focuses on providing a whole suite of products and services to meet the needs of Singapore’s small business owners.

Ong is a veteran in the banking industry, with 17 years of industry experience, beginning his career with Overseas Union Bank in Commercial Banking. Prior to joining OCBC, he was with Citibank, N.A. from 1999 to 2004, working in business development with the corporate and investment banks in Singapore and China.

Ong holds a Bachelor of Science in Economics from the National University of Singapore, and a Master in Applied Finance from Macquarie University, Australia.

A competitive man who indulges in sports such as marathons, Ong wakes up at five o’clock every morning to run with his dogs. If he does not have a lunch appointment, Ong does hot yoga for 45 minutes. Almost on a daily basis, he is in the office by 7.30am and if need be, stays until midnight. Still, amidst his hectic schedule, he finds time to exercise, saying that exercise makes the mind clear.

Me-myself-I

I love: sports, marathon, hot yoga
I dislike: slow pace
My inspiration is: business growth, customer satisfaction, and people growing in the bank
My biggest weakness is: impatience
In five years’ time I’d like to be: bringing OCBC’s business to the region, beyond Singapore, Malaysia and Indonesia
Favourite quote: CapitaLand Group President and CEO, Liew Mun Leong’s ‘3P’ mantra for success:

Perseverance – you don’t give up, it’s about hard work, diligence

Perfectionism – do anything, do it well, raise the bar, raise the standard. It reflects on the organisation as well

Paranoid – being overprepared is better than being underprepared. Pre-empt questions, possibilities, and scenarios

Communicating with the people

Transparency is essential in the OCBC’s communication strategy. For instance, business leaders in Emerging Business (EmB) track numbers on a daily basis. This is readily shared with members of their respective teams so that if there are anomalies, everyone can work together to immediately pull the numbers back in.

EmB staff are also kept abreast of happenings within the Bank through ‘Pulse lunches’ during break time, one-to-one sessions with hi-potential talents, monthly key meetings and quarterly dialogues where financial numbers are flashed out. Quick daily discussions keep communication channels free of static.

At 8.30am every morning, EmB business heads meet for the ‘Big 5’ session to discuss the top five priorities of the day. “This can include issues they have been facing, lessons learnt from the things they did the previous day and plans for the future,” says Ong. “This ensures that everyone is on the same page.”

Also, if any business head is facing an issue, putting these heads together solves the matter more efficiently, he adds.

After the ‘Big 5’ meeting, at 9am, all 300 EmB staff come into little huddles. As most employees in the unit belong to Gen Y or are new to the banking industry, these huddles accelerate their learning process.

“The huddles are about 15 to 20 minutes long,” says Ong. “They can’t be too long so that attention is held for an optimum period of time.”

– See more at: http://www.hrmasia.com/content/putting-person-personnel#sthash.S7Z6tHNw.dpuf

In a three- to five-page paper (not including the title and references pages), address the following:

Describe OCBC’s unique approach to talent management and development.
Compare OCBC’s approach to talent management and development to other organizations you are familiar with (e.g., current or past employers, a family business).
Explain how OCBC’s approach to talent management and employee development been a primary contributing factor to the firm’s success.
Evaluate the extent to which OCBC’s approach to talent management and development fits other organizations or industries, including some limitations if applied elsewhere without modification.

Conduct some additional internet research on OCBC, and examine how OCBC has performed recently—what has it done more of, less of, or differently from in the area of human resource management. Use this information to support your paper in addition to cited sources from the textbook; you must also use at least two scholarly sources.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

No plagiarism will be accepted. APA 6th edition format must be used (in-text citations, abstract and reference page).

The assignment is as follows:

You manage a small advertising agency that employs two illustrators, two copywriters, and two account executives. Business has been down lately because of the economy, and your employees have been a bit nervous about possible layoffs, citing that because there are two of each of them in these respective roles that it is possible the agency may have to reduce the staff by at least two specialists in the coming months. You have noticed stress in the office, including everything from office fighting to stealing creative ideas from one another to higher-than-usual absenteeism.

At a recent campaign review with your premier client, CheapThings.com, you found out that the copy and graphics of several proposed ads needed to be recrafted. You found out that the client is unhappy with the campaign, noting that it is stale and uninteresting and does not represent what the company is doing online: selling all types of cheap things that people can buy at a discount.

On second look, you understand what the client is saying. Interpersonal communication skills are essential in your client and staff relationships. Although you understand that advertising campaigns often need to be tweaked to deliver what the client wants and needs, you believe that the employee problem may be masquerading as a business problem. You start to see that stress in the office is starting to reveal itself in your agency’s creative work. This is a huge problem because the agency cannot afford to lose a client or possible future projects. You decide to research some possible creative process theories for this situation to solve the business problem.

State the business problem and why you believe it is the core problem. For example, are people creatively burned out? Is there a communication problem between the client and the account executive?
Analyze 3 creative processes that could get the agency back on track with on-point client deliverables.
For each, briefly explain what the process is and why it fits the stated business problem.
Select what you believe to the best creative process for this situation.
Explain how you will implement your chosen creative process.
Explain your prediction on how your chosen creative process can help start to solve some of the problems.