Category: Essays

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Write a six to seven (6-7) page paper in which you:

Develop the company’s branding, pricing, and distribution strategy.
Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Discuss the marketing research tools that you used in your marketing strategy.
Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Develop strategies to assess performance and achieve marketing goals.
Develop pricing strategies and distribution channels for products.
Analyze integrated marketing communications and its relationship to advertising strategy.
Evaluate marketing research tools involved in the marketing process.
Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics

Oral Traditions in African and Confucian Ethics.

Three instructional plan templates constructed by a variety of leaders in education provide solid examples of what quality instructional plans should include. The work of Madeline Hunter dates the furthest back and is still used today, primarily in the elementary setting. Grant Wiggins and Jay McTighe provide a more modern approach to curriculum and lesson design with their model of Understanding by Design (UbD). Others, as modeled by the New York State Educational Department, work closely to align their instructional plans with the Common Core State Standards.

Review each of the provided instructional plan designs:

Common Core aligned instructional plan template
Understanding by design-backwards design lesson template
Madeline Hunter’s lesson plan format

Analyze each instructional plan and structure a Word document, essay-style as such:

Introduction: Introduce the essential elements, purpose, and value of creating and following a high-quality instructional plan. Include a thesis stating your intent to highlight key elements of each respective plan as well as your intent to identify what you find to be the most effective plan while justifying your reasoning.

Body: Discuss the following for EACH instructional plan design. (Do not list—this is paragraph format without headings/subheadings.)

The source’s name (i.e.; Hunter).
Key components representing most essential instructional plan requirements (standard, objective, activities, assessments, etc.).
Unique components (What makes each plan different from the others? What is notably missing or added compared to the others?).
Description of how Gradual Release of Responsibility Model is or is not represented.
Description of how assessment is embedded and potentially supports informing a teacher of student mastery of the objective(s).
Evidence that the instruction plan stimulates critical thinking.

Your intent in this first part is to:

Inform the reader through the introduction and body.
Identify the instructional plan template that YOU believe is the most well-rounded and high-quality and justify your reasons with research and examples.

Conclusion: Make a selection between the three templates as to which one represents the best instructional plan to you. Include the key elements you’ve explored thus far. Explain its strengths, and recommend two ways to make it more effective and high quality. Be sure to justify why enacting your recommendations would make it better. Your essay will be between four to five pages, not including the required cover and reference pages, and should follow APA formatting requirements. You must include a minimum of five peer-reviewed articles or web references (in addition to the textbook), including the three from which the templates came, at least one from any reference used in Weeks One or Two, and one outside source of your own.

You are a business analyst employed by a large database management and consulting organization. Your job entails analysis of the available data that tends to vary considerably across clients in terms of volume and quality, with the goal of previously unknown insights or validating currently-held beliefs. One of your concerns is the validity and reliability of your conclusions; hence you are always careful about Type I and Type II errors.

Discuss the differences between Type I and Type II errors in the context of business decision making. Explain how each of the two types of errors can impact both, the validity as well as the reliability of conclusions? As a business analyst, what would you do to minimize the chances of either Type I or Type II errors adversely impacting your conclusions?

The product sells for $10 and has unit cost of $8. If you can enter only one market, and the cost of entering the (regardless of which market you select) is $250,000, should you enter one of these markets? (Show how arrive at your decision). If so which one? If you enter what is your expected profit?

17.2 Game show uncertainty

In the finanl round of a TV game show, contestants have a chance of increasing their current winnings of $1 million to $2million. If they are wrong, their price is decreased to $500,000. A contestant thinks his guest will be right 50% of the time. Should he play? What is the lowest probability of a correct guess that will make playing profitable?

19.3 Bicycle insurance and information asymmetry

You sell bicycle theft insurance. If bicycle owners do not whether they are high or low risk consumers? Is there an adverse selection problem?

20.3 Locator Beacon for lost Hikers

Light weight personal locator beacons are now available to hikers that make it easier for the Forest Service’s rescue teams to locate those lost or in trouble in the wilderness. How will this affect the cost that the Forest service incurs?

You are a business analyst employed by a large database management and consulting organization. Your job entails analysis of the available data that tends to vary considerably across clients in terms of volume and quality, with the goal of previously unknown insights or validating currently-held beliefs. One of your concerns is the validity and reliability of your conclusions; hence you are always careful about Type I and Type II errors.

Discuss the differences between Type I and Type II errors in the context of business decision making. Explain how each of the two types of errors can impact both, the validity as well as the reliability of conclusions? As a business analyst, what would you do to minimize the chances of either Type I or Type II errors adversely impacting your conclusions?

Submit your answers in a 2- to 3-page Microsoft Word document.with cites references in APA format

Answer each question with at least 150 words:

1. How do sponges and placozoans take in water?

2. How do sponges and placozoans reproduce?

3. What general characteristics assign sponges and placozoans to their class?

4. Select a specific parasitic protozoan. What is its locomotion? How does it reach its host? What current research is available about this protozoan?

5. What roles do water and air play in the lives of invertebrates? Why do some invertebrates live in water and others do not? What are some environmental problems that affect invertebrates in the water and in the air?

6. Discuss the reproduction methods of protozoans. Are there species that are asexual? Is there a benefit to this mode of reproduction? Why or why not?

In the lecture, I discussed seven key ethical issues in strategic management: self-dealing, information manipulation, anti-competitive behavior, opportunistic exploitation, substandard working conditions, environmental degradation and corruption. I would like you to search newspapers and magazines and find ONE news articles that are related to one of these ethical issues. It would be good if the article is less than two years old. Once you find the article, please discuss: how could the company have avoided the unethical practice? 200 Words

2. Compare the three neglected disease areas that HAND initiatives undertook. Make sure you consider both corporate social responsibility and business opportunity aspects of these disease areas. 200words

Resources: Electronic Reserve Readings, the Internet, or other resources

Locate a current article on a contemporary government program or issue.

Prepare a 700- to 1,050-word analysis of your article.

Identify a major public administration theory and relate it to the topic discussed in your article as part of your analysis.

Cite your references within your analysis and be prepared to discuss your analysis in class.

Format your analysis consistent with APA guideline

Considering children and adolescents at various developmental levels, describe a deficit in learning or memory. What brain structures and circuits are related to your selected deficit? How would the deficit impair daily functioning in academic, social, and emotional domains? What assessments and interventions would be used to detect and treat the dysfunction?