Category: Essays

Ethical Issues With an Aging Population

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Ethical Issues With an Aging Population

According to the CDC, “in the United States, the proportion of the population aged >65 years is projected to increase from 12.4% in 2000 to 19.6% in 2030,” (CDC, 2003, para. 2). Caring for this aging population is going to be one of the greatest challenges facing the health care industry. Not only will the number of individuals requiring care rise, but so will the cost. As poignantly stated by Crippen and Barnato, “unless we change the practice of medicine and reduce future costs, and explicitly address the ethical dilemmas we face, there may come a time when our kids simply cannot afford us” (2011, p. 128).

In this Discussion, you will examine the ethical issues that the United States and other nations must address when faced with the health care challenges of an aging population.

To prepare:

Consider the ethical aspects of health care and health policy for an aging population.
Review the Hayutin, Dietz, and Mitchell report presented in the Learning Resources. The authors pose the question, “What are the economic consequences, now and for future generations of taxpayers if we fail to adapt our policies to the changing reality of an older population?” (p. 21). Consider how you would respond to this question. In addition, reflect on the ethical decisions that arise when dispersing limited funds.
Contemplate the impact of failing to adjust policy in accordance with the changing reality of an older population.
Reflect on the ethical dilemmas that arise when determining expenditures on end-of-life health care.

Post by Day 3 an explanation of the ethical standards you believe should be used in determining how resources should be allocated for an aging population and end-of-life care. Then, provide an analysis of the ethical challenges related to the preparation for the provision of such health care.

References:

Crippen, D., & Barnato, A. E. (2011). The ethical implications of health spending: Death and other expensive conditions. Journal of Law, Medicine & Ethics, 39(2), 121–129. doi:10.1111/j.1748-720X.2011.00582.x

Public health and aging: Trends in aging—United States and worldwide. Retrieved from: http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5206a2.htm

Readings

Milstead, J. A. (2013). Health policy and politics: A nurse’s guide(Laureate Education, Inc., custom ed.). Sudbury, MA: Jones and Bartlett Publishers.
Chapter 7, “Program Evaluation” (pp. 137–159)

In this chapter, the focus is on how nurses can participate in public policy or program evaluation. It includes a summary of the methodologies that can be used in evaluation and how to best communicate the results
Craig, H. D. (2010). Caring enough to provide healthcare: An organizational framework for the ethical delivery of healthcare among aging patients. International Journal for Human Caring, 14(4), 27–30.

Retrieved from the Walden Library databases.

The author of this text investigates the ethical discussions surrounding health care resource allocation among aging patients. The article supplies an organizational decision-making model for health care resource allocation among the aging.
Crippen, D., & Barnato, A. E. (2011). The ethical implications of health spending: Death and other expensive conditions. Journal of Law, Medicine & Ethics, 39(2), 121–129.

Retrieved from the Walden Library databases.

This article analyzes the ethical considerations of health care expenditure in the United States. The authors examine the particular means of funding health care services, as well as the tradeoffs of certain funding decisions.
Goethals, S., Gastmans, C., & Dierckx de Casterle, B. (2010). Nurses’ ethical reasoning and behaviour: A literature review. International Journal of Nursing Studies, 47(5), 635–650.

Retrieved from the Walden Library databases.

This article presents a literature review on nurses’ ethical practice with regard to their processes of ethical reasoning and decision making. The authors explore how nurses reason and act in ethically difficult situations.
Pavlish, C., Brown-Saltzman, K., Hersh, M., Shirk, M., & Rounkle, A. (2011). Nursing priorities, actions, and regrets for ethical situations in clinical practice. Journal of Nursing Scholarship, 43(4), 385–395.

Retrieved from the Walden Library databases.

This article reviews the results of a survey to determine nursing priorities and actions in ethically difficult situations. The authors conclude that not enough evidence-based ethics actions have been developed.
Zomorodi, M., & Foley, B. J. (2009). The nature of advocacy vs. paternalism in nursing: Clarifying the ‘thin line.’ Journal of Advanced Nursing, 65(8), 1746–1752.

Retrieved from the Walden Library databases.

This article explores the concepts of advocacy and paternalism in nursing. The authors utilize four case studies to compare the two concepts.
American Nurses Association. (2012).Code of Ethics for Nurses. Retrieved from http://nursingworld.org/MainMenuCategories/EthicsStandards/CodeofEthicsforNurses

The information on this site provides a framework and guide as to standards of ethical and quality behavior.
Hayutin, A. M., Dietz, M., & Mitchell, L. (2010).New realities of an older America. Retrieved from http://longevity3.stanford.edu/wp-content/uploads/2013/01/New-Realities-of-an-Older-America.pdf

This report highlights the impending challenges that come with the United States’ shifting demographics. In particular, the authors focus on aging, diversity, housing, health, and personal finance.

Media

Laureate Education, Inc. (Executive Producer). (2012a). Ethics and advocacy. Baltimore, MD: Author.

Note: The approximate length of this media piece is 5 minutes.
Accessible player–Downloads–Download Video w/CCDownload AudioDownload Transcri

Watch the video titled “Full interview: Matt Lauer and Dallas nurse Briana Aguirre” (17 min 26 s), located athttp://www.today.com/video/today/56243958#56243958. Texas Presbyterian nurse Briana Aguirre who treated Ebola stricken colleagues announced publicly that her protective outfit had rips, as well as gaps in it – exposing body parts to the potentially deadly Ebola virus. She claimed that hospital administration ignored her concerns when she brought it to their attention, and she was given no Ebola training. Briana Aguirre has received praise from colleagues and the media for going public with this information, as well as harsh criticism for being a “whistleblower” from other colleagues and the media. In your opinion, did Briana Aguirre act ethically or unethically in going public with this information? Should she be fired from the Texas Presbyterian hospital? Support or challenge Briana Aguirre’s decision to go public with this information.

Assignment 3: Presentation: “Biggest Challenges Facing Organizations in the Next 20 Years”

Due Week 5 and worth 250 points

In this assignment, you will create a PowerPoint presentation that outlines what you believe will be the biggest challenges facing organizations in the next twenty (20) years.

Faculty Note: For students taking this course online, if there is a hardship for any student in being able to secure a microphone to complete this assignment, the student is allowed to use the notes section of PowerPoint to write a narrative of what they would say if actually presenting / narrating.

Write an eight (8) slide presentation in which you:

1. Provide a title slide (as indicated in the format requirements below) followed by a slide with an introduction to your presentation.

2. Presentation should include your choice of the five (5) challenges you believe organizations will face in the next twenty (20) years. Only include one (1) challenge and your explanation for choosing that challenge per slide for a total of five (5) slides.

3. Provide one (1) summary slide which addresses key points of your paper.

4. Narrate each slide, using a microphone, indicating what you would say if you were actually presenting in front of an audience.

Your assignment must follow these formatting requirements:

· Format the PowerPoint presentation with headings on each slide and three to four (3-4) relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from 18 feet away. Check with your professor for any additional instructions.

· Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.

DISCUSSION

· You are now deciding on resources for a project team. You have a choice to staff a team of resources who will be dedicated (or allocated) 100% to the project, or staff a team of resources who will be dedicated (or allocated) part time to your project; however, they will dedicate 100% to the activities you assigned them. Using information from the readings, which set of resources will you choose? Or, will you choose a combination of both? Why?

DISCUSSION

Business and Government Relations” Please respond to the following:

· Discuss the main reasons why a business should or should not be involved in political discussions or take a political stand. Use terms found in Chapter 9 to demonstrate your understanding of the material. You can submit your initial discussion post and responses in either written or video format (2-3 minutes or less).

Due Week 9 and worth 300 points

Imagine that you are a financial manager researching investments for your client. Use the Strayer Learning Resource Center to research the stock of any U.S. publicly traded company that you may consider as an investment opportunity for your client. Your investment should align with your client’s investment goals. (Note: Please ensure that you are able to find enough information about this company in order to complete this assignment. You will create an appendix, in which you will insert related information.)

The assignment covers the following topics:

Rationale for choosing the company for which to invest
Ratio analysis
Stock price analysis
Recommendations

Refer to the following resources to assist with completing your assignment:

Stock Selection

Forbes – “Six Rules to Follow When Picking Stocks”
CNN Money – “Stocks: Investing in stocks”
The Motley Fool – “13 Steps to Investing Foolishly”
Seeking Alpha – “The Graham And Dodd Method For Valuing Stocks”
Investopedia – “Guide to Stock-Picking Strategies”
Seeking Alpha – “Get Your Smart Beta Here! Dividend Growth Stocks As ‘Strategic Beta’ Investments”

Market and Company Information

U.S. Securities and Exchange Commission – “Market Structure”
Yahoo! Finance
Mergent Online (Note: This resource is also available through the Strayer Learning Resource Center.)
Seeking Alpha (Note: Also available through the Android or iTunes App store.)
Morningstar (Note: You can create a no-cost Basic Access account.)
Research Hub, located in the left menu of your course in Blackboard.

Write a ten to fifteen (10-15) page paper in which you:

Provide a rationale for the stock that you selected, indicating the significant economic, financial, and other factors that led you to consider this stock.
Suggest the primary reasons why the selected stock is a suitable investment for your client. Include a description of your client’s profile.
Select any five (5) financial ratios that you have learned about in the text. Analyze the past three (3) years of the selected financial ratios for the company; you may obtain this information from the company’s financial statements. Determine the company’s financial health. (Note: Suggested ratios include, but are not limited to, current ratio, quick ratio, earnings per share, and price earnings ratio.)
Based on your financial review, determine the risk level of the stock from your investor’s point of view. Indicate key strategies that you may use in order to minimize these perceived risks.
Provide your recommendations of this stock as an investment opportunity. Support your rationale with resources, such as peer-reviewed articles, material from the Strayer Learning Resource Center, and reviews by market analysts.
Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Critique financial management strategies that support business operations in various market environments.
Analyze financial statements for key ratios, cash flow positions, and taxation effects.
Review fixed income strategies using time value of money concept, bond valuation methods, and interest rate calculations.
Estimate the risk and return on financial investments.
Apply financial management options to corporate finance.
Determine the cost of capital and how to maximize returns.
Formulate cash flow analysis for capital projects including project risks and returns.
Evaluate how corporate valuation and forecasting affect financial management.
Analyze how capital structure decision-making practices impact financial management.
Use technology and information resources to research issues in financial management.
Write clearly and concisely about financial management using proper writing mechanic

After you have completed reading the entire chapter, turn to page 63 and complete the survey “Assessing Yourself”. While sharing your scores is optional, join the discussion and create at least FIVE substantive separate posts focused on the following questions: How do we define the productivity of supervisors? Is it different than how we define the productivity of supervisees? How does a supervisor’s productivity relate to that of their subordinates? Do supervisors need to be more productive than the people they supervise? Why or why not and in what ways?

Requirements: Please answer all 5 questions with as much detail as possible. I wold say a paragraph each at a minimim.

The assignment shouldn’t take more then 2 hours

Consider the following scenario.

You are the safety and occupational health professional for your city’s health department. You received a call from a major food-distribution warehouse about some employees who are complaining of dizziness and feeling sick.

The scene is a very large warehouse; a significant portion is refrigerated. The illnesses are being reported from a refrigerated section (about 40 degrees F), where workers are blister packing food products on a production line. The warehouse has 20 loading docks, two railroad car lines that end directly inside the warehouse (in close proximity to the production area), a dozen or so gas powered forklifts, and no sensors or environmental monitors of any kind except those associated with the refrigeration systems.

The warehouse manager is cooperative, but he points out that he is in the middle of contract negotiations with the union. He is also very proud of the fact that they have special seals on the loading dock doors and throughout the warehouse to keep the cold in and the heat out.

You cannot identify any discernible odors other than the exhaust from the forklifts when they move by you. There are four women waiting for you in the break room complaining of dizziness and lightheadedness. They are all comparing and complaining about their symptoms. There are 14 employees who work in this area of the warehouse: 12 women and 2 men.

Instructions:

Consider the following scenario.

 

 

You are the safety and occupational health professional for your city’s health department. You received a call from a major food-distribution warehouse about some employees who are complaining of dizziness and feeling sick.

 

 

The scene is a very large warehouse; a significant portion is refrigerated. The illnesses are being reported from a refrigerated section (about 40 degrees F), where workers are blister packing food products on a production line. The warehouse has 20 loading docks, two railroad car lines that end directly inside the warehouse (in close proximity to the production area), a dozen or so gas powered forklifts, and no sensors or environmental monitors of any kind except those associated with the refrigeration systems.

 

 

The warehouse manager is cooperative, but he points out that he is in the middle of contract negotiations with the union. He is also very proud of the fact that they have special seals on the loading dock doors and throughout the warehouse to keep the cold in and the heat out.

 

 

You cannot identify any discernible odors other than the exhaust from the forklifts when they move by you. There are four women waiting for you in the break room complaining of dizziness and lightheadedness. They are all comparing and complaining about their symptoms. There are 14 employees who work in this area of the warehouse: 12 women and 2 men.

 

 

 

 

Instructions:

 

 

Based on the given scenario, develop a plan of action that includes how you would conduct the investigation, how you would identify possible sources of the problem, and your opinion on the likely source.

 

Discuss the standards applicable to possible sources. Include several recommendations you would make to the manager to help solve the problem based on your research into documented best practices for similar situations. Note: You may make assumptions about the scenario in order to propose solutions (be certain to state your assumptions clearly).

 

 

 

 

Your Case Study must be four to six pages in length, double spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Discuss the standards applicable to possible sources. Include several recommendations you would make to the manager to help solve the problem based on your research into documented best practices for similar situations. Note: You may make assumptions about the scenario in order to propose solutions (be certain to state your assumptions clearly).

Your Case Study must be four to six pages in length, double spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Assignment: Successful Domestic Company Goes Global!

Imagine that you are the CEO of a successful domestic company. In the last 6 months, many potential clients in foreign countries have expressed a desire to conduct business with you. You know that in order for your company to grow, you will have to expand overseas. You have recently attended a local three (3)-day international trade exposition and have gathered many brochures on the foreign companies interested in doing business with your company.

After meeting with the Executive Committee of your successful domestic company, you decide that you will need to identify a minimum of two (2) countries for expansion and two (2) expatriates whom you will send into the chosen countries. The selected expatriates will learn about the countries’ cultures and business activities there. You must prepare a report for the potential employees who may want to take an overseas assignment, the Executive Committee, and the Board of Directors.

Use the Internet and Strayer Library to research possible countries for expansion. Next, conduct research on leveraging expatriates over country nationals for business overseas.

Finally, research books that could help expatriates in their transition to working overseas.

Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.

Write an eight to ten (8-10) page paper in which you:

Create a guide to leveraging expatriates. The guide should include four to six (4-6) sources that address benefits and challenges of sending expatriates to other countries.
Examine the major benefits that this report can provide for the organization, and suggest two (2) uses for the information contained therein. Justify your response.
Analyze the major factors (e.g., distance, cultural background, knowledge of the related countries, languages spoken, relatives who may live in another country, etc.) that would influence your choice of countries into which your company would expand. Recommend two (2) countries for expansion. Provide a rationale for your response.
Determine three (3) criteria that you would consider when deciding which employees to send abroad. Justify your response.
Propose the major methods and / or incentives you would use in order to encourage the selected employees to become expatriates. Provide a rationale for your response.
Recommend one (1) strategy to ensure that both the Executive Committee and the Board of Directors are committed to the expansions. Justify your response.
Recommend two (2) books that the selected expatriates should take with them when they go overseas. Provide a rationale for your response.
Outline a guide for expatriates who will reside within another country for one to two (1-2) years. The related guide should cover the following topics: selecting items to pack, accommodating a vehicle (i.e., leave behind or send overseas), shipping or selling furniture, moving pets, and arranging accommodations for children and / or family residing in another country for the discussed length of time.
Develop a framework for your presentation. The framework should include the following:
Relevant visuals
Statistics that support the decision to expand into the identified countries
A feasibility study of your company’s proposed expansion to the countries in question
Information related to renting or buying land or a building
Any other information relevant to the case for expansion
Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length

Case Study. Case Study. Case 5.3: The Mei Mei Group: A Family Affair in Boston. P. 158.

Students must complete the Case Study essay as assigned. The assignment should be done in the form of an essay to include a cover page and a reference page, both in APA format. The body of the essay should be 450- 500 words in length and conform to APA format to include proper in text citation. Students must have a least twopeer-reviewed references in addition to the assigned reading materials.

Can you have this completed no later than 2/3 @ 8 p.m. EST tomorrow?

The Mei Mei Group: a Family affair in Boston

Many consider family-owned businesses the backbone of American business. “Mei Mei” translates to “little sister” in Chinese, and its name aptly represents a family business of three siblings, Andy, Margaret (Mei), and Irene Li. When Andy, the oldest sibling, formed the Mei Mei Group, it was only appropriate to name it after his two little sisters, Margaret and Irene. Together as the Mei Mei Group, the Lis operate Mei Mei Street Kitchen, a food truck on the streets of Boston, and more recently, Mei Mei restaurant near the Boston University campus. When the siblings decided to go into business together, they realized that despite their distinctly different backgrounds, what they have all shared since childhood was a love of food.

With a passion for food instilled in them by their parents, the Li siblings began brainstorming about how to utilize their complimentary skills to create a family business. With restaurant management experience, Andy oversees the restaurant. Mei studied social entrepreneurship in London. While in London, she created a number of pop-up restaurants in unique locations, including one underneath the railway arches of the Thames River. Mei also attended business school, so she focuses on finances, marketing, business development, and the company’s social media platform. Irene, the youngest sibling, attended Cornell University and has worked and lived on organic farms. Her experience helps the company ethically source food ingredients from local vendors. While in college Irene also began her own pop-up restaurant. The siblings were unanimous in their goal to bring authentic Chinese dishes with an American twist to Boston consumers, using seasonal, locally sourced ingredients.

One impressive contribution of small businesses like the Mei Mei Group is its creation of jobs in the local Boston area. Between its food truck and restaurant, the Mei Mei Group now employs more than 35 workers. In addition, the Lis firmly believe that supporting the local food system and area farms provides fresher products to its customers. As a result, they are able to create jobs and provide revenue to the local Boston area economy.

The Mei Mei Group is an example of a small business that has provided an outlet for creative new ideas as business and consumers recognize a need for change. In this case, making a difference in the local food system is part of Mei Mei’s core values. Since opening less than five years ago, the Mei Mei Group has brought 120,000 pounds of local and regional food from nearby farms in the Northeast to the consumers of Boston.

Menu items begin with traditional Chinese cuisine, and based on the supply of produce from local growers, menus are constantly changed and updated. Dumplings, for example, might be filled with sweet potato and sage, based on what’s local and in season. With hundreds sold daily, Mei Mei’s signature Double Awesome is an egg sandwich with pesto made from local growers and Vermont cheese on a scallion pancake. All eggs are purchased from a local free-range farm in nearby Providence, Rhode Island, and after a few years in business, the Lis are beginning to realize the impact of local sourcing on the local economy and the Boston food scene.

Although it may feel like David versus Goliath, the Mei Mei Group wants to do its part to innovate by working with local and regional growers to change the startling statistic that only 1 percent of food consumed is grown locally. Most food is produced on a massive or industrialized scale, which includes growing food on farms as cheaply as possible, many times resulting in the inhumane treatment of animals solely for profit. The Lis’ business model has proved that providing healthy, locally grown food and meats to customers is both responsible and financially sustainable.

The growth of the Mei Mei Group has had a direct impact on the prosperity of the 40 local farmers with whom they work. Irene has built strong and enduring partnerships” with their suppliers who range from pig, poultry, and beef farmers to local and regional growers. One farmer is building two new chicken coops for the Mei Mei Group, which purchased every one of his chickens last year. Since the demand for greens like kale and swiss chard remains strong, Mei Mei Group’s suppliers are working on ways to continue greenhouse operations during winter months.

The Lis wrote a business plan, which was a helpful way for them to learn more about the industry and to think about the different aspects of their business, from marketing, to finance, to operations. Knowing very well that industries and markets continually change, the Lis used the business plan as a dynamic and changing road map. In addition, the Lis decided to create their form of ownership as an S corporation. This decision was made to avoid double taxation of business income while minimizing financial liability for the siblings.

The challenge of financing remains an obstacle for many small businesses and without adequate funds generated from initial sales, failure can occur. Through personal loans and some help from family members, the Lis launched their first venture, the food truck, a little more than three years ago. Partial financing for their restaurant came in the form of donations of $35,000 from Kickstarter, a crowdsourcing website.

Some of the biggest challenges faced by the Mei Mei Group are regulatory in nature. The city of Boston has many food truck regulations that Mei Mei and other businesses must follow. Issues range from the threat of fewer public parking spaces, truck hours and locations, and the types of food and meals the trucks are allowed to serve. In addition, the Mei Mei Group has been persistent about trying to obtain a liquor license for its restaurant operation.

Without thinking too much about future plans, the siblings are enjoying their firm’s success and the fruits of their labor. Unsure of just exactly how, the siblings know the Mei Mei Group will continue to grow. While there’s always the possibility of opening more restaurants, the company’s core value of making a difference in the local food system may take them in a different direction that could involve farming. For now, the Li siblings are sure of one business goal: continuing to bring good food to the people of Boston.

Questions for Critical Thinking

1. Discuss and outline the unique ways the Mei Mei Group contributes to the local Boston area economy. Provide additional ideas and examples of how the Mei Mei Group can continue making a contribution to the local food scene in Boston.

2. Only a small number of family businesses survive into the second or third generation. What factors do you think contribute to this statistic? How might this impact succession planning for the Mei Mei Group?

3. Small businesses contribute to the economy by creating new jobs and industries and providing innovation. Provide examples of how the Mei Mei Group has achieved each of the contribu- tions typically made by small businesses.

4. Discuss some of the biggest challenges f

Conflict resolution is a necessary skill for any manager or leader. In this assignment, you will examine the difference between conflict and competition. You will also explore ways of determining when conflict resolution is necessary and explain ways to resolve conflict.

Research the role of conflict and competition using your textbook, the Argosy University online library resources, and the Internet. Select two resources for use in this assignment. Reflect on your experiences with conflict. If you have no business related experiences with conflict, apply your personal experiences to a common workplace situation.

Review the following video:

Ury W. (2010, October). The walk from “no” to “yes” [Video File]. TED Conferences, LLC. Retrieved fromhttp://www.ted.com/talks/william_ury.html

Using the selected resources and examples from your experiences respond to the following:

Explain the difference between conflict and competition.
Describe a situation where competition is healthy. How does that relate to a business environment?
Describe a situation where competition could lead to conflict and might not be healthy.
What methods could you use to resolve the conflict?
What leadership techniques would you use to resolve a conflict?
In resolving conflict, use an example to describe a “best case” scenario.

Give reasons in support of your assertions. Be sure to reference your selected resources and examples from your experiences.

Write a 3–4-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

By Wednesday, February 3, 2016, deliver your assignment to the M4: Assignment 2 Dropbox.

Let’s look more closely at blogging this week. Using your imaginary companies from last week, please talk about how you would incorporate a blog, using the 3-step process on p. 203.

The three-step writing process is easy to adapt to blogging tasks. The planning step is particularly important if you’re considering starting a blog, because you’re planning an entire communication channel, not just a single message. Pay close attention to your audience, your purpose, and your scope:

· Audience. Except with team blogs and other efforts that have an obvious and well-defined audience, defining the target audience for a blog can be challenging. You want an audience large enough to justify the time you’ll be investing but narrow enough that you can provide a clear focus. For instance, if you work for a firm that develops computer games, would you focus your blog on “hardcore” players, the types who spend thousands of dollars on super-fast PCs optimized for video games, or would you broaden the reach to include all video gamers? The decision often comes down to business strategy.

Before you launch a blog, make sure you have a clear understanding of your target audience, the purpose of your blog, and the scope of subjects you plan to cover.

·

Purpose. A business blog needs to have a business-related purpose that is important to your company and to your chosen audience. Moreover, the purpose has to “have legs”—that is, it needs to be something that can drive the blog’s content for months or years.

· Scope. Defining the scope of your blog can be a bit tricky. You want to cover a subject area that is broad enough to offer discussion possibilities for months or years but narrow enough to have an identifiable focus. With a clear purpose in mind, you’ll have a better idea of how wide or narrow your subject can be.

Use a comfortable, personal writing style. Blog audiences don’t want to hear from your company; they want to hear from you. Bear in mind, though, that comfortable does not mean careless. Sloppy writing damages your credibility. Successful blog content also needs to be interesting, valuable to readers, and as brief as possible.49 In addition, although audiences expect you to be knowledgeable in the subject area your blog covers, you don’t need to know everything about a topic. If you don’t have all the information yourself, provide links to other blogs and websites that supply relevant information. In fact, content curation (see page 193) is one of the most valuable aspects of blogging.

My imaginary company is called Evans Medical Friends. There are many people across the United States with medical needs that prefer to be taken care of in the privacy of their own home. We have a network of doctors, nurses, sitters, and just about any medical practitioner you could think of to make house calls

Use the Internet or the Strayer Library to research a large corporation headquartered in your home state, with a focus on its current level of diversification. Be prepared to discuss.

I need the discussion on Tyson Food’s.

Not a paper just an answer. Please read assignment carefully.

Suggest one way the company you researched could increase its level of value-creating diversification. Provide specific examples to support your response.

Building on the topic above, determine how diversified the company you research could become before it created a negative impact on the company’s bottom line. Explain your rationale