Category: Essays

According to Chapter 8, why should marketers pay attention to shifts in the makeup of company groups? (Points : 1) Because marketers strive to keep the company’s stakeholders aligned with a goal of building long-term customer relationships.

Because these actors exert pressures on the company’s macro-environment.

Because these groups must withstand larger societal forces with widespread influence.

Because the individuals in company groups exert influence via financial communities,

governmental regulation, and citizen action.

Question 2. 2. What is the first step in the segmentation process? (Points : 1)
Group products into categories with similar prices.

Group buyers into potential target market segments.

Develop potential market actions based on brand image and market position.

Estimate potential return on investment.

Question 3. 3. Which factor was NOT listed in Chapter 8 as affecting social and cultural trends in the marketing environment? (Points : 1)
Growth in the population aged 55+.

Overall population growth.

Increased racial and ethnic diversity.

Increasing overall political involvement.

Question 4. 4. When a marketer at a high-tech start-up company follows blogs published by Tech-oriented research centers at major universities, what force in the marketing environment is most likely being monitored? (Points : 1)
Media trends involving publics in the macro-environment.

Technology trends that could lead to opportunities or risk.

Pursuit of competitive intelligence involving technology.

Customer-generated information about technology options.

Question 5. 5. Which of the following was NOT described as an anticipated effect of overall population growth in the decades ahead? (Points : 1)
Increasingly variable behavior in the Boomer segments (both Younger and Older).

Expansion of the oldest generational cohorts through increased longevity.

Growth of the adult generational cohorts (Gen Y, Gen X ) through immigration.

Increase in size of the under-18 cohort through higher birthrates.

Question 6. 6. Why should marketers analyze the costs and benefits of whether to implement a segmentation approach or not? (Points : 1)
To identify whether the targeted segment includes enough individuals to justify the segmentation approach.

To discover whether individuals in the target segment are likely to have similar responses to a specific marketing action.

To identify the need/desire of the target segment that creates demand for the offering for sale.

To deduce whether the value gained is sufficient to justify the increased marketing expense required by a segmentation strategy.

Question 7. 7. Which of the following BEST describes the process known as “data cleansing”? (Points : 1)
Basic analytics performed on a data set to split addresses containing many consumers into separate records.

Reviewing individual records to detect and correct or delete inaccurate records to ensure a set of data is accurate and useful.

Augmenting a data set with demographic and other information to enhance direct marketing.

Removal of records from a data set because they are too long.

Question 8. 8. What trend of concern to marketers does the example given in Chapter 8 concerning Levi Strauss illustrate? (Points : 1)
An increasing emphasis on environmentally sustainable practices by consumers as well as manufacturers.

Increasing attention to weather-related phenomena such as crop failure due to drought.

The need for companies to underwrite training on environmental practices in the countries in which they operate.

Marketers’ response to natural resource management where governments fail to enforce regulations.

Question 9. 9. Which answer BEST conveys how technological and ecological concerns are related? (Points : 1)
When federal regulations mandating recycling of technology wastes are passed, firms should look for ways to circumvent these policies.

As each new technology replaces an older technology, the solitary focus should be on driving greater sales.

A “cradle to cradle” technology design philosophy allows materials to be continually repurposed, reducing demands on nonrenewable resources.

The resource requirements of technology products throughout their lifecycle can affect the natural environment and vice versa.

Question 10. 10. Which of the following BEST describes an underlying trend towards an increasing number of farmers markets in the summer of 2011? (Points : 1)
Changes in resource availability shift the balance of supply and demand.

Customer demand is rarely stable, necessitating demand forecasts.

When demand surges past supply, marketers can practice demarketing.

Changes in income affect consumer demand, which in turn affects suppliers’ earnings

Please give three examples of upfront financing costs associated with residential mortgage. Next, what rule can one apply to determine if a settlement (closing) cost should be included in the calculation of the effective borrowing cost?

Mortgage Borrowing

A homeowner is attempting to decide between a 15 year mortgage loan at 5.5 percent and a 30 year loan at 5.9 percent. What would you advise? What would you advise if the borrower also has a large amount of credit card debt outstanding at a rate of 15 percent?

Go to “National Center for Education Statistics” and access the information dealing with mathand science scores of U.S. and international students in elementary, middle, and high school. Hint: look in “Fast Facts” or “Quick Tables” and “Education Indicators: An International Perspective.” There are many graphs which compare U.S. and international student performance.
Find the percentage of undergraduate and graduate degrees awarded in engineering, mathand other disciplines in the United States and other countries.
Read Chapter 13 in the textbook, focusing on the Education section

Assignment:

Based on NCES information, how does the United States compare with other countries?
How much emphasis do we place on science and math education in grades K-12 in this country?
How can we connect what you found from the NCES data to concepts or theories from the chapter?

Must be APA format and no less than 250 words.

reference to Schaefer, R.T. (2015). Sociology: A brief introduction (11th ed). New York: McGraw-Hill.

Which of the following statements is true regarding Wireshark?

Wireshark is probably the most widely used packet capture and analysis software in the world.

The expense of Wireshark makes it cost-prohibitive for most organizations.

Compared to similar commercial products, Wireshark has the most sophisticated diagnostic tools.

Wireshark saves frame details in a format that is incompatible and unusable by other software tools.

5 points

Question 2

The main screen of Wireshark includes several shortcuts. Which shortcut category displays a list of the network interfaces, or machines, that Wireshark has identified, and from which packets can be captured and analyzed?

Capture Help

Capture

Files

Online

5 points

Question 3

Which of the following enables Wireshark to capture packets destined to any host on the same subnet or virtual LAN (VLAN)?

Capture Help

Host mode

Subnet mode

Promiscuous mode

5 points

Question 4

The top pane of the Wireshark window, referred to as the __________, contains all of the packets that Wireshark has captured, in time order, and provides a summary of the contents of the packet in a format close to English.

byte summary

byte data

frame detail

frame summary

5 points

Question 5

The middle pane of the Wireshark window, referred to as the __________, is used to display the packet structure and contents of fields within the packet.

byte summary

byte data

frame detail

frame summary

5 points

Question 6

The bottom pane of the Wireshark window, referred to as the __________, displays all of the information in the packet in hexadecimal and in decimalwhen possible.

byte summary

byte data

frame detail

frame summary

5 points

Question 7

Wireshark can be used in a variety of ways, however the most common configuration for Wireshark, and the configuration that you ran in the lab, has the software running:

in a peer-to-peer configuration.

from a probe or hub.

on a local area network.

on a local host.

5 points

Question 8

In the simplest terms, Wireshark is used to capture all packets:

from a computer workstation to the Wireshark application window.

to and from a computer workstation and the Wireshark application window.

to and from a computer workstation and the server.

to and from the Wireshark Network Analyzer and the Capture section of the Wireshark application window.

5 points

Question 9

Which of the following statements is true regarding how Wireshark works?

Where packets are captured and how they are captured does not have any impact on how the packets are analyzed.

By running the Wireshark software on the same computer that generates the packets, the capture is specific to that machine.

Wireshark has no impact on the operation of the machine itself or its applications.

No timing information is provided when using a network probe or hub device, or the capture port of a LAN switch.

5 points

Question 10

Which of the following statements is true regarding how Wireshark handles time?

Clock time may or may not be the same as the system time of the device or devices used to run Wireshark and capture packets.

The timestamp used by Wireshark is the current local time in the time zone where the machine resides.

Any discrepancies regarding time are insignificant when capturing packets from high-speed interfaces.

In order to overcome time zone mismatches, a common best practice is to use the Eastern Time Zone.

5 points

Question 11

When examining a frame header, a difference between bytes on the wire and bytes captured can indicate that:

all packets are being captured effectively.

partial or malformed packets might be captured.

the interface speed is low and the computer cannot keep up with Wireshark.

the computer is infected with some form of malware.

5 points

Question 12

In the lab, the Ethernet II detail of the provided packet capture file indicated that Wireshark had determined that the __________ was Intel Core hardware.

frame type

source

destination

type of traffic carried in the next layer

5 points

Question 13

In the lab, the Ethernet II detail of the provided packet capture file indicated that Wireshark had determined that the __________ was Internet Protocol (IP).

frame type

source

destination

type of traffic carried in the next layer

5 points

Question 14

In the lab, the Ethernet II detail of the provided packet capture file indicated that Wireshark had determined that the __________ was IPv4 multicast.

frame type

source

destination

type of traffic carried in the next layer

5 points

Question 15

The __________ IP address is the IP address of the local IP host (workstation) from which Wireshark captures packets.

origination

destination

host

source

5 points

Question 16

Which of the following statements is true regarding filtering packets in Wireshark?

Filters are not a particularly useful tool in Wireshark.

Filters allow a complex set of criteria to be applied to the captured packets and only the result is displayed.

Filter expressions must be built with the Filter Edit dialog window and cannot be typed directly into the Filter field.

Once packets have been filtered, they are lost and cannot be restored.

5 points

Question 17

Selecting a TCP flow in the Flow Graph Analysis tool tells Wireshark that you wanted to see all of the elements in a TCP three-way handshake, which are:

SYN, SYN-ACK, and ACK.

SYN, ACK-SYN, and PSH.

ACK, ACK-PSH, and PSH-ACK.

PSH-ACK, ACK, and PSH-ACK.

5 points

Question 18

In the center pane of the __________, the direction of each arrow indicates the direction of the TCP traffic, and the length of the arrow indicates between which two addresses the interaction is taking place.

Wireshark frame header

Flow Graph Analysis results

Frame Summary pane

Ethernet II frame detail

5 points

Question 19

Within the frame detail pane, what does it mean when the DNS Flags detail specifies that recursion is desired?

DNS will continue to query higher level DNSs until it is able to resolve the address.

DNS will continue to query lower level DNSs until it is able to resolve the address.

DNS will discontinue querying other DNSs in attempts to resolve the address.

DNS will be guaranteed show the response “No such name.”

5 points

Question 20

Within the frame detail pane, the DNS Flags detail response to the query for issaseries.org was “No such name,” indicating that the:

issaseries.org domain never existed.

issaseries.org domain existed at one time but no longer exists.

issaseries.org is not known to any of the Domain Name Servers that were searched.

search was ineffective or unsuccessful.

Question 1

Which of the following statements is true?

The Wireshark protocol analyzer has limited capabilities and is not considered multi-faceted.

Wireshark is used to find anomalies in network traffic as well as to troubleshoot application performance issues.

Both Wireshark and NetWitness Investigator are expensive tools that are cost-prohibitive for most organizations.

NetWitness Investigator is available at no charge while Wireshark is a commercial product.

5 points

Question 2

Wireshark capture files, like the DemoCapturepcap file found in this lab, have a __________ extension, which stands for packet capture, next generation.

.packcng

.paccapnextg

.pcnextgen

.pcapng

5 points

Question 3

The Wireless Toolbar (View > Wireless Toolbar) is used only:

when using a pre-captured file.

when capturing live traffic.

when reviewing wireless traffic.

in a virtual lab environment.

5 points

Question 4

In the frame detail pane, which of the following was a field unique to wireless traffic, confirming that it is a wireless packet?

The Encapsulation type: Per-Packet Information header

The Arrival time: May 11, 2007 15:30:37 041165000 Pacific Daylight Time

The Capture Length: 181 bytes

The Epoch Time: 1178922637.041165000 seconds

5 points

Question 5

Which of the following tools provides information about the antennae signal strengths, noise ratios, and other antennae information during a captured transmission?

Windows Explorer

DemoCapture

Wireshark

NetWitness

5 points

Question 6

Which of the following can be used to map who is able to communicate with whom, the measured strength of signals, and what frequencies are used, as well as be used for jamming certain frequencies and for determining which devices were likely used to set off remote bombs and Improvised Explosive Devices (IEDs)?

MAC+PHY (MAC and Physical Layer)

IEEE Layer

Flags fields

Quality of Service information

5 points

Question 7

In the IEEE 802.11 Quality of Service information and Flags fields, Wireshark displays information about the __________, which enables the network administrator to determine which Media Access Control (MAC) addresses match each of them.

antennae and signal strength

transmitters and receivers of the data

payload and frame information

Domain System and Internet Protocol version

5 points

Question 8

In the lab, Wireshark displayed the transmitter/receiver address in both full hexadecimal (00:14:a5:cd:74:7b) and a kind of shorthand, which was:

IEEE 802.11.

GemtekTe_IEEE.

GemtekTe_00:14:a5.

GemtekTe_cd:74:7b.

5 points

Question 9

Matching the __________ to their appropriate transmitter and receiver addresses can provide the needed forensic evidence of which devices are involved in a particular communication.

MAC addresses

IP addresses

brand names

IEEE numbers

5 points

Question 10

Which of the following statements is true regarding the fields displayed in Wireshark?

There are hundreds of fields of data available and there are many different ways to interpret them.

There are a few dozen fields of data available but there are many different ways to interpret them.

There are very few fields of data available and most administrators will interpret them in the same or a similar way.

Although there are very few fields of data available, most administrators will interpret them differently.

5 points

Question 11

Which of the following is a packet capture add-on that is frequently installed with Wireshark that enables the capture of more wireless information?

3Com

QoS

GemtekTE

AirPcap

5 points

Question 12

Regardless of whether the packet is sent through the air or on a wire, the ultimate payload in an investigation is:

information regarding the transmitters and receivers of the data.

detail about the Internet Protocol version.

a Domain Name System query.

evidence of any suspicious activity.

5 points

Question 13

In the lab, the DNS query indicated an IP address of __________ for www.polito.it.

172.30.0.100

130.192.73.1

177.390.13.6

172.30.121.1

5 points

Question 14

What is the actual Web host name to which www.polito.it is resolved?

web01.polito.gov

web01.polito.it

web01.polito.com

www.polito.com

5 points

Question 15

In order to use NetWitness Investigator to analyze the same packets that you analyzed with Wireshark, you first had to save the DemoCapturepcap.pcapng file in the older __________ format.

.libpcap

.tcpdump-libcap

.pcapng

.pcap

5 points

Question 16

Which of the following statements is true regarding NetWitness Investigator?

NetWitness Investigator is available for free so it is only used for some initial analysis.

NetWitness Investigator is often used only by skilled analysts for specific types of analysis.

Investigators with little training typically can capture needed information using NetWitness Investigator.

Wireshark provides a more in-depth, security-focused analysis than NetWitness Investigator.

5 points

Question 17

Which of the following statements is true regarding NetWitness Investigator reports?

NetWitness reports contain only low-level wireless information, such as command and control.

NetWitness reports do not provide the kind of sophisticated analysis that is found within Wireshark.

NetWitness and Wireshark both provide the same information but the two tools differ in how that information is displayed.

NetWitness is unable to provide information about the geographic location of the transmitter and receiver.

5 points

Question 18

Which of the following tools displays the MAC address and IP address information and enables them to be correlated for a given capture transmission?

DemoCapture

Wireshark

NetWitness Investigator

Both Wireshark and NetWitness Investigator

5 points

Question 19

When you were using NetWitness Investigator in the lab, the Destination City report indicated that the Destination Organization of www.polito.it was recorded as:

Turin Polytechnic.

Politecnico de Tourino.

Republic of Italia.

Turin, Italy.

5 points

Question 20

Which of the following statements is true regarding the information in the Destination City report?

The Top Level Domain (TLD) “.it” belongs to Italy.

The Top Level Domain (TLD) “.it” is proofthat the Web site is physically located in Italy.

The Top Level Domain (TLD) was actually registered in the United States.

It indicates that it will be impossible to determine the actual physical location of the s

Engaging in a political process enables a nurse leader to influence others in order to achieve a set of professional goals. Conduct extensive research on the importance of political process in nursing, and answer the following questions:

•How can average nurses be involved in the political process?

•What do you do or should do in order to become more politically active?

Discussion Question 2

Effective leadership can help nurse leaders to bring about a desirable change within the system. Using the South University Online Library or the Internet, gain adequate insight into change theories and change management, and answer the following questions:

•What does it mean to be a change agent? Give two examples of when you were a change agent or witnessed another nurse as a change agent.

•What happened and how did the change occur

The visual principle of gestalt, pioneered by German Max Wertheimer, is one of great importance in the design world. The statement, “The whole is different than the sum of it’s parts”, summarizes much of the gestalt theory. In this assignment we’ll explore this statment in detail.

Choose a famous work of art. Look closely at the image and identify several of the individual elements within the image. Imagine the removal of one of these elements. How would the meaning of the image change? Remove a second. With two elements missing, how does the meaning change again?

In a brief 2-3 page analysis, identify the image you chose. Describe the meaning of the image as a whole. Then describe the meaning of the image as the first element is removed and again after the second is removed. What does this exercise show you in terms of how imagery can be used in media

Assignment 1: Ethical Considerations for Conducting Research in Industrial/Organizational Settings

There are many ethical issues involved in conducting research involving human participants in general; however, some are particularly tricky within an organizational setting.

Further complicating the matter, APA has established ethical guidelines. They are not specifically oriented toward industrial/organizational (I/O) research. It is important to take time to consider some of the more likely ethical dilemmas an industrial/organizational (I/O) researcher might encounter so as to help avoid them.

Your instructor will assign you to one of the following topics:

Topic 1: Multiple or conflicting roles within an organization
Topic 2: Participant (employee) rights (informed consent, confidentiality, and privacy) in organizational settings
Topic 3: Censoring data

Tasks:

Research your topic and explain why this is an ethical concern for conducting research in industrial/organizational (I/O) settings.
Review the APA code of ethics as it pertains to your topic and report your findings.
Develop a set of guidelines to avoid an ethical dilemma involving your topic while conducting research in industrial/organizational (I/O) settings.

Present your work in an initial post, with a subheading for each of the specific bullet points noted above. Include, at a minimum, 2–3 paragraphs for each subheading. Follow APA guidelines for writing and citing text. All written assignments and responses should follow APA rules for attributing sources.

Submission Details:

By Saturday, January 23, 2016, post your responses in approximately 300 words to this Discussion Area.
Through Wednesday, January 27, 2016, respond to at least two of your classmates’ posts. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion

Despite commonly held beliefs about the popularity of presidents, presidents are elected by the Electoral College. This uniquely American institution consists of representatives of each state who cast the final ballots that actually elect the president. The total number of electors for each state is equal to the number of senators and representatives from that state in the U.S. Congress. The District of Columbia is accorded three electoral votes bringing the total number of votes to 538. Thus, the magic number for winning the presidency is 270 votes.

Research the most recent presidential election using the Argosy University online library resources and the Internet and write a paper on the topic. Include the following in your paper:

Identify the major issues of concern to voters and compare how each presidential candidate addressed those issues.
Summarize information relevant to the issues and the election.
Evaluate the validity of each candidate’s arguments.
Cite your sources and prepare a title and reference page according to APA standards.

Write a 2–3-page paper in Word format (excluding title and reference pages). Apply APA standards for writing style to your work.
Assignment 2 Grading Criteria
Maximum Points
Comparison of presidential candidates’ positions on issues is comprehensive and objective.
20
Evaluation of each candidate’s arguments is comprehensive and objective.
40
Statements are supported by research information and arguments.
20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation

Assignment 2: Measuring the Economy’s Performance

Prepare a 4-6 page analysis by answering the questions below. Be sure to cite your references using APA format.

For this assignment, you should use the information in the textbook and the information found on the official government website: HYPERLINK “http://www.bea.gov/index.htm” \t “_blank” www.bea.gov/index.htm

Based on the information contained in the textbook and on the Web site above, answer the following questions:

What does gross domestic product (GDP) tell us? How did GDP change from 2008? What caused these changes? What is real GDP? What was real GDP in 2008 and has it changed since 2008?

What was national income (NI) for 2008? What does national income tell us? What is the difference between GDP and NI? How has NI changed since 2008? What caused these changes?

What was disposable income (DI) for 2009? What does disposable income consist of? How did DI change from 2008? What caused these changes?

Does GDP measure the well-being of society? Why or why not?

What was GDP in 2008 (sometimes called GSP) for your state? How does your state rate when compared to other states

assignment

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lick the link above to submit your assignment.

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.

Instructors, training on how to grade is within the Instructor Center.

Lab 1: Creating a Database Design in Visio

Due Week 3 and worth 75 points

This assignment contains two (2) Sections: Visio Diagram and Design Summary. You must submit both sections as separate files in order to complete this assignment.

Use “Appendix A: Designing Databases with Visio Professional: A Tutorial,” to help you complete Section 1: Visio Database Design. (Note: This tutorial focuses on the use of Microsoft Visio. Open source applications are not covered in Appendix A; however, the use of open source applications within labs is permitted.) Click here to download Appendix A.

Use the scenario from Assignment 1: Business Rules and Data Models to complete the lab:

Suppose a local college has tasked you to develop a database that will keep track of students and the courses that they have taken. In addition to tracking the students and courses, the client wants the database to keep track of the instructors teaching each of the courses.

Section 1: Visio Diagram

(Microsoft Visio or equivalent)

1. Use Microsoft Visio (or open source equivalent) in which you:

a. Create a database diagram with the entities and attributes that the scenario identified (i.e., a college tracking students, courses, and instructors).

Section 1 of your assignment must follow these formatting requirements:

Submit the Visio diagram as a Visio file.

Section 2: Design Summary

(Microsoft Word or equivalent)

2. Write a one (1) page paper in which you:

a. Discuss the degree to which you believe the Visio diagram reflects the database design.

Section 2 of your assignment must follow these formatting requirements:

Submit the design summary as a Microsoft Word file.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Describe the role of databases and database management systems in managing organizational data and information.
Compose conceptual data modeling techniques to capture the information requirements.
Use technology and information resources to research issues in database systems.
Write clearly and concisely about relational database management systems using proper writing mechanics and technical style conventions.

Click here to view the grading rubric for this assignmen