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What marketing issues are at stake? For example, where might the marketing new story be included in a revised edition of Kotler? Why?

Analysis of a Marketing News Story (15 per cent.) Thisis an individual assignment.

POINT OUT 3 PROBLEMs IN THE ARTICLE

You are required that you write a 1000-word analysis on a marketing news story which has appeared in 2014 and was published in English.

ANY NEWS ARTICLE FROM 100 – 500 WORDS IS APPROPRIATE

How to proceed:

Select an appropriate marketing news story which has appeared in 2015/2016. It might be from the business press, such the Financial Times, the Economist, the Wall Street Journal, Business Week, Fortune, or Forbes, or the business section of a national newspaper such as the Daily Telegraph or the Guardian. Of course, other media sources – including ones available exclusively online – are permissible.
What is the marketing new story about? It is about the marketing strategy or tactic of a single firm? Or does the news story raise an issue with wider marketing implications?

Points to consider in formulating your analysis:

What marketing issues are at stake? For example, where might the marketing new story be included in a revised edition of Kotler? Why?
Search Business Source Premier to find relevant marketing literature (e.g., the Journal of Marketing, Journal of Consumer Research, the Journal of Marketing Management, the European Journal of Marketing, the Harvard Business Review, California Management Review, Sloan Management Review, or McKinsey Quarterly) to help put the marketing story in context. Are there other examples you can cite?
Remember that informed analysis is more than just your opinion; references to literature and examples are deemed as highly appropriate for a full and complete response.

Sources must be acknowledged; a bibliography is required, submissions lacking either or both WILL be penalised in marks. See the earlier notes on plagiarism and academic sources and referencing.

Notes:

This is an analysis of the article NOT of the marketing of a company or an industry. You need to analyse the article for the content it has that is related to marketing and the topics covered within the course. You are not required to conduct a SWOT, BCG or any other sort of analysis unless that it what your chosen article is about. You should pay very close attention to the assignment briefing PowerPoint on Moodle which gives you an example of what is required. The use of tables and bullet points is acceptable as the word count given is very limited. University regulations allow for a +10% on word count limit to allow for in-text referencing; work that is over that limit is penalised by the deduction of 10% subject to a passing grade minimum of 40%, up to a maximum of being 20% over limit when a ZERO is awarded

Explain your reasoning for each of your answers to the four assignment questions, and use at least one of the required readings to support each answer.

For this assignment, first do a thorough review of the required background materials and read up on each author’s discussion about Kotter’s eight step model of change, Lewin’s three step model, and the five steps involved in action research. All of the authors discuss at least one of these models. There are also some optional videos on some of these models that might help.

When you are done reviewing these models of organizational change, take a look at the scenarios described in Questions 1-3. For each of these scenarios, explain which of the three models of change would be most appropriate for this situation. Finally, Question 4 is a summary question that you should also answer using the required readings. Explain your reasoning for each of your answers to the four assignment questions, and use at least one of the required readings to support each answer. You are required to cite at least one of the required videos or tutorials and two of required readings in your paper. Your paper should be four to five pages in length:

Ten years ago the CEO of a company attempted to implement a major restructuring of her company. However, this restructuring ended up being delayed repeatedly due to opposition from both the employee union as well as by several senior managers. Now that ten years have passed, it has become clear to the CEO that the change should have been implemented as now the company is facing many of the problems that she predicted ten years ago. Furthermore, the CEO believes the company will go out of business unless the restructuring is done. Also, in the past ten years she has made peace with many union leaders and senior managers and believes she might be able to get their support for a restructuring if you she is able to convince them of the extreme necessity of making this change.
The Chief Financial Officer (CFO) and the Chief Marketing Officer (CMO) have a major disagreement. The CFO wants to radically scale back expenditures on marketing and change the focus of the organization away from expensive advertising and instead rely on cheaper relationship marketing techniques. The CMO instead wants to greatly expand advertising, and even wants the company to borrow money to finance a major new advertising campaign. Both present detailed data to support their point of view, but the CEO cannot tell who is wrong or who is right as the data they present is confusing and contradictory. Furthermore, the CEO does not want to anger the marketing department or the finance department by seeming to favor one side or the other. However, the CEO does see the need to make major changes in marketing strategy and other areas in order to boost revenues.
A small town newspaper still has a loyal following in the town and in neighboring areas, especially among the older residents. However, the publisher of the paper is concerned that nobody under the age of 30 seems to ever read the paper and instead they get all their news from the internet. Furthermore, all of the employees at the newspaper have been working there for over 20 years and are very resistant to any type of change. The publisher wants to publish a print version only once a week instead of every day, and instead focus on reporting the news through blogs and social media. He is confident his well-qualified staff will be able do a good job in this new format, but since they have been doing the exact same type of work for the last 20 years he is concerned about rather extreme resistance to making any type of change in the workplace.
Conclude your paper with a discussion about which of the three change models you think is the most useful and which one you think is the least useful. Support your answer with references to the required background materials.

Assignment Expectations

Follow the assignment instructions closely and follow all steps listed in the instructions
Stay focused on the precise assignment questions, don’t go off on tangents or devote a lot of space to summarizing general background materials
List supporting references and cite sources in proper format
Use appropriate writing style in essay form (organization, grammar, and spelling).
Include both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide”, which is found under “My Resources” in the TLC portal.
Submit an Originality Report using Turnitin

Examine the differences between various investments such as options, convertibles, warrants, rights, and commodities.

Due Week 8 and worth 280 points

To complete this assignment, refer to the scenario from Assignment 1: Investment Selection.

Note: Please include any financial statements or relevant financial information in an appendix.

Write a four to six (4-6) page paper in which you:

Provide a detailed overview of the selected U.S. investment indicating the rationale for your selection.
Select five (5) financial ratios, then analyze the past three (3) years of financial data for the investment (please obtain data from the financial statements or the equivalent).
Analyze the price of the investment to its market index for the past five (5) years.
Create a trend line that depicts the price movement for the investment against the market index movement using elements of Microsoft Office, such as Excel, Visio, MS Project, or one of their equivalents such as Open Project, Dia, and OpenOffice, as appropriate. Note: The graphically depicted solution is not included in the required page length.
Determine the type of person who would be the best candidate for the chosen investment (e.g., the risk adverse investor, an aggressive investor, etc.). Provide a rationale for why this investment is a solid one, and support the assertion that someone should invest in this stock.
Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine common debt and equity securities, and analyze the relative risks and returns associated with each.
Analyze how the securities business works through stockbrokers and investment bankers using the physical exchanges, network exchanges, and OTC markets.
Perform and interpret basic security analyses using indexes, averages, and various technical methods, as well as compounding, discounting, and forecasting.
Propose ways to apply various strategies in the management of financial investment portfolios in order to optimize profits (and minimize taxes) within acceptable risks.
Find and utilize sources of pertinent investing information on a company, its industry, the economy as a whole, and the international environment to analyze investment potential.
Examine the differences between various investments such as options, convertibles, warrants, rights, and commodities.
Illustrate how to use hybrid and derivative instruments such as convertibles, warrants, rights, options, and futures contracts in investment strategies.
Use technology and information resources to research issues in investments.
Write clearly and concisely about investments using proper writing mechanics

Illustrate how to use hybrid and derivative instruments such as convertibles, warrants, rights, options, and futures contracts in investment strategies.

Assignment 2: Investment Analysis

Due Week 8 and worth 280 points

To complete this assignment, refer to the scenario from Assignment 1: Investment Selection.

Note: Please include any financial statements or relevant financial information in an appendix.

Write a four to six (4-6) page paper in which you:

Provide a detailed overview of the selected U.S. investment indicating the rationale for your selection.
Select five (5) financial ratios, then analyze the past three (3) years of financial data for the investment (please obtain data from the financial statements or the equivalent).
Analyze the price of the investment to its market index for the past five (5) years.
Create a trend line that depicts the price movement for the investment against the market index movement using elements of Microsoft Office, such as Excel, Visio, MS Project, or one of their equivalents such as Open Project, Dia, and OpenOffice, as appropriate. Note: The graphically depicted solution is not included in the required page length.
Determine the type of person who would be the best candidate for the chosen investment (e.g., the risk adverse investor, an aggressive investor, etc.). Provide a rationale for why this investment is a solid one, and support the assertion that someone should invest in this stock.
Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine common debt and equity securities, and analyze the relative risks and returns associated with each.
Analyze how the securities business works through stockbrokers and investment bankers using the physical exchanges, network exchanges, and OTC markets.
Perform and interpret basic security analyses using indexes, averages, and various technical methods, as well as compounding, discounting, and forecasting.
Propose ways to apply various strategies in the management of financial investment portfolios in order to optimize profits (and minimize taxes) within acceptable risks.
Find and utilize sources of pertinent investing information on a company, its industry, the economy as a whole, and the international environment to analyze investment potential.
Examine the differences between various investments such as options, convertibles, warrants, rights, and commodities.
Illustrate how to use hybrid and derivative instruments such as convertibles, warrants, rights, options, and futures contracts in investment strategies.
Use technology and information resources to research issues in investments.
Write clearly and concisely about investments using proper writing mechanics

Analyze how the securities business works through stockbrokers and investment bankers using the physical exchanges, network exchanges, and OTC markets.

Due Week 8 and worth 280 points

To complete this assignment, refer to the scenario from Assignment 1: Investment Selection.

Note: Please include any financial statements or relevant financial information in an appendix.

Write a four to six (4-6) page paper in which you:

Your assignment must follow these formatting requirements:

The specific course learning outcomes associated with this assignment are:

Investigate key regulations and other key issues (e.g. labor climate) related to managing a warehouse in Australia as a foreign entity.

Strategic Warehouse Management, Inc. (SWM) is a U.S. based warehousing organization in the construction and management of warehouse operations. The CEO’s market development team has determined that there is an opportunity to open a warehouse in Australia that could serve multiple businesses. The CEO plans to open a “non-resident company” (Land and Tax News, 2012). The CEO has also decided that the warehouse can be opened in any city in Australia. Some clients in Australia have also asked SWM to manage the flow of goods from Australia to U.S. locations. The CEO wants to get a preliminary plan developed as soon as possible before going further.

The CEO asked you to design a supply chain that includes warehouse operations in any city in Australia. In addition, the CEO has a number of items he’d like to see you cover in the report. He has asked you to:

Develop requirements for the warehouse design and to provide an organization structure to manage the warehouse in Australia.
Present considerations for Workforce Management
Investigate key regulations and other key issues (e.g. labor climate) related to managing a warehouse in Australia as a foreign entity.
Develop export procedures and import procedures in the U.S.
Discuss supply chain risks and possible mitigations.
Analyze which operations SWM would outsource and which operations SWM would directly manage and explain why.
Outline the budget line items that would need to be considered (it is not necessary to develop a budget with dollar figures).
Determine the metrics you would use to measure success of the warehouse and the total supply chain.

Your report should be an eight to ten page APA style paper (not including the title and reference pages) and submitted to the CEO (your instructor) by the last day of the class. You are required to include at least 6 scholarly sources

Develop requirements for the warehouse design and to provide an organization structure to manage the warehouse in Australia.

Writing the Final Paper

The Final Paper:

Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least six scholarly sources, including a minimum of three from the Ashford Online Library.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center

Determine the metrics you would use to measure success of the warehouse and the total supply chain.

Writing the Final Paper

The Final Paper:

Choose one of the Great Reforms in the essay and discuss its impact on Russian society.

Daniel Field, “The Great Reforms of the 1860s,” in Abbott Gleason, ed., A Companion to Russian History (Oxford: Wiley-Blackwell, 2009), 196-209.

And discuss:

Choose one of the Great Reforms in the essay and discuss its impact on Russian society

What happens when light create electron and hole pair in the n-region, p-region, and in the depletion region?

Explain the solar cell mechanism by drawing p-n junction band diagram. What happens when light create electron and hole pair in the n-region, p-region, and in the depletion region