Write a 1200 word paper according to the instructions attached.
Look under Week 3, Individual assignment
Signature Assignment: Environmental Scan Paper
Write a 1,050- to 1,400-word paper in which you research two-three
companies and do the following:
• Evaluate the internal and external environments of each company
using an environmental scan.
• Analyze the competitive advantage of each company
• Evaluate the strategies each company uses to create value and gain
• Examine the measurement guidelines each company uses to verify
its strategic effectiveness.
• Evaluate the effectiveness of the measurement guidelines that each
Format your paper consistent with APA guidelines.The companies to be used are: Apple and Wal-MartYou need to use the book, strategic management concepts and cases 14th edition. Attached are the chapters from the book.
Also, here is the 13th edition, which might help: https://proeunthat.files.wordpress.com/2013/11/concepts-in-strategic-management-business-policy.pdf
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