Define demographics? (2) what are the five main characteristics that are measured with demographics?

Read the article: Jean Kilbourne, The More You Subtract, The More You Add, cutting girls down to size —> Here’s the Link:

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http://www.aef.com/industry/news/data/hot_issues/1361

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What are six main points from this article? . Instead of page numbers, use paragraph numbers, for the citations.

1a min. 25 words use complete in-text citation

2b min. 25 words use complete in-text citation

3c min. 25 words use complete in-text citation

4d min. 25 words use complete in-text citation

5e min. 25 words use complete in-text citation

6f min. 25 words use complete in-text citation

(Be sure to use citations from this article for each slide in Part I below)

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PART II

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Watch the following YouTube Video. You may need to copy & paste the URL into your browser

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Kilbourne Video 1 http://www.youtube.com/watch?v=C7143sc_HbU (What are three main points from this video? )

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1a

2a

3a

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Part III

Create a Power Point Presentation showing four ads (4 slides) that support the arguments Jean Kilbourne makes in her article. Do not use ads that are mentioned in the article/videos.

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A. Place one ad on each slide, no text. In the assignment submission text box, identify the 4 ads by name/brand & provide one discussion for each ad of how each fits/relates to or supports Kilbourne’s arguments. DO NOT place the text with the slides, send the four ad discussions, in the text box for assignment submissions. Be sure to clearly identify the discussion for each slide /ad, as well as the citations from the article within your discussions (using APA format). Use a minimum of one Kilbourne argument or point from her article, for each ad discussion, accompanied with citation, with paragraph #. Each of the four discussions should be a minimum of 50 words. Also include the word count at the end of each discussion. Label discussions, Ia, Ib, Ic & 1d. Please remember to not use ads/brands that are mentioned in the artcle and videos. You may use similar brands, only not the ones mentioned by Kilbourne. Also give the brand/product at the beginning of each slide.

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1a. Brand & product? (place the image/ad only on the slide)

Discussion (min 50 words), how does this add support one of Kilbourne’s arguments? include a complete in-text citation

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1b. Brand & product? (place the image/ad only on the slide)

Discussion (min 50 words), how does this add support one of Kilbourne’s arguments? include a complete in-text citation

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1c. Brand & product? (place the image/ad only on the slide)

Discussion (min 50 words), how does this add support one of Kilbourne’s arguments? include a complete in-text citation

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1d. Brand & product? (place the image/ad only on the slide)

Discussion (min 50 words), how does this add support one of Kilbourne’s arguments? include a complete in-text citation

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B. Send the Power Point slides ONLY as an attachment. Remember the slides should only contain the ad graphics.

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Part IV.

Complete research on the concept of demographics. Answer the following:

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A. (1) Define demographics? (2) what are the five main characteristics that are measured with demographics? Be sure to cite your source, remember wikipedia is not a credible source. Min. Include the sources for your research.

1. What are demographics?

2a.

2b.

2c.

2d.

2e.

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B. According to Killbourne, discuss how advertisers use demographics to create advertising messages, specifically gender. Think of Killbourne’s article and videos, relate your explanation back to her ideas. Include a minimum of two citations within the response. This discussion should be a minimum of 60 words. Include the word count at the end of response.

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C. Place your assignment in the text box submission area. Be sure to include in-paper citations & all of your sources/references at the end, with a works cited/references section.

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D. Carefully Label each part of the assignment to correspond with the question numbers, as I want to be sure you receive full credit for all of your research & hard work.

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I would also recommend working on the assignment throughout the week, rather than trying to complete it on the day it’s due.

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Thanks in advance for all of your research & hard work on this assignment. Let me know if you should have any questions. Thanks

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