Write the paper from the perspective that it will be presented to management of the firm and you are trying to persuade them to utilize business analytics for data-driven decision making.
The paper has to contain the following:
Cover Page
Table of Contents (auto-generated by MS Word)
Introduction
Implementation Plan (5–6 pages of content)
Conclusion
References
Utilize at least 4 scholarly sources in support of your recommendations.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Write a 10–12-page proposal in Word format. This page total should include the Cover Page, Table of Contents, Introduction, Implementation plan, Conclusion, and references. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
By Wednesday, October 7, 2015,
Assignment Components
Proficient
Max Points
Describe the business and provide a summary of business analytics.
A clear summary of business analytics and how it is applied towards the business scenario is given.
16
Describe the benefits and disadvantages of business analytics, as well as how the organization can be proactive in addressing any disadvantages.
At least 2 appropriate benefits and disadvantages of business analytics are fully articulated towards the business scenario. Strategies are described to address any disadvantages the organization may encounter.
24
Address any challenges the organization may face using business analytics, as well as how the organization can be proactive in facing the challenges.
A full description of at least 3 challenges that may happen while utilizing business analytics and how the organization will address those challenges.
16
Compare three business analytic techniques.
At least two benefits and challenges of each technique are clearly stated.
20
Create an implementation plan to integrate business analytics into your organization.
A clear and concise implementation plan to present to management as to how to implement or integrate business analytics into the organization is created.
64
Create a backup proposal in case management does not approve your initial proposal.
A clear and concise backup plan with at least 3 changes from the original plan in case management does not accept first proposal is created.
20
Academic Writing
Organization (12)
Usage and Mechanics (12)
APA Elements (16)
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. APA format was used. Use of scholarly sources aligns with specified assignment requirements
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