COM 3410 Advertising Fall Semester 2015 Paper I Prof. Weiss PAPER I “The rise of consumerism and the development of the advertising industry went hand-in-hand in American history of the late 19th to the early 20th century and affected many facets of Americans’ daily lives.” Based on the readings assigned in the class, explain and support this thesis. In your paper: a) Explain the development of consumerism in the U.S. Around when did consumerism develop in the US and why? b) Discuss why advertising became associated with the growth of consumerism. c) Give examples of how consumerism and advertising together affected Americans’ home, and leisure and even work activities. Give examples for each. This paper should be 6-8 pages in length. Papers should cite at least 4 different sources from the readings but may include additional sources from outside. It is the responsibility of the student to include complete publication information in the bibliography for all sources. Please type and double-space your written work and number your pages. Loose pages will not be accepted. You should include a cover page.
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