Evaluate Lululemon from a Marketing perspective using the case study and the known recent history.

Lululemon Athletica (Lululemon) is a yoga and athletic attire company, with over 200 stores and a

presence in 14 countries. In recent years it has been faced with a number of public relations nightmares,

including a recall of 17% of its Luon pants due to excessive sheerness. Additional issues arose, when

founder and former CEO Chip Wilson made a public statement tying the sheer yoga pants issue to the

size of the woman who tried to wear the pants, stirring a public outcry. A former employee confirmed that

part of the brand strategy was to avoid the selling of larger-sized clothing. Additional outrage arose when

women tried to return the defective pants, and they were asked to bend over to demonstrate the

sheerness of the product. Additionally, investor concerns arose and lawsuits were filed due to executive

bonuses that occurred just prior to the recall.

Evaluate Lululemon from a Marketing perspective using the case study and the known recent history.

Review the their corporate website and any other publically available relevant sources such as the WSJ.

Using the criteria below identify their current marketing practices and make strategic marketing

recommendations for each.

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]