Using the website from Exam I & II, analyze it for its a) branding strategies b) how it has increased its usability and credibility c) strategies used to increase site traffic d) strategies used to increase user commitment, and finally how does the website allow the user to personalize it.
Also identify the social media, SCM, and other New Media Strategies implemented by the company you studied and explain them in brief and evaluate their efficiency using your own opinion.
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