MC DONALD RESEARCH PAPER
So this paper consists of two parts:
-The first part is the background of the company (VERY BRIEF!)
-The second part is the functions (How they use social media to all of this), and my 3 functions are:
-Global Presence and cultural accomodation
-Marketing and Sales
-Community and Outreach Services
#PLEASE LOOK AT THE SAMPLE BEFORE YOU DO IT.
#YOU SHOULD FOLLOW EXACTLY LIKE WHAT THE SAMPLE LOOK LIKE
Throughout the entire paper (in every paragraph), mention these things
-How are these companies using social media technology? Find specific examples and detail
-How are they being implemented? Is there a strategy
-What are their objectives
-Based on opinion, various industry/professional articles, Alexa, etc., are they successful?
-What results have they seen that can specifically be tied to social media?
Market share/stock price
Increased customer satisfaction/appeal
What improvements could they make
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