Identify potential issues and/or opportunities that may arise.

Part 1. Create a SWOTT table for clothing business. Your environmental analysis should take into account all of the following factors. Therefore your SWOTT table should include 8 external and 11 internal forces. Think of something for all of them….even Global. You may not intent for your business to go global…but I bet there are some global forces that may need to be aware of.

o External forces and trends considerations: (Opportunities and Threats and Trends)

Legal and regulatory
Global
Economic
Technological
Innovation
Social
Environmental
Competitive analysis

o Internal forces and trends considerations: (Strengths and Weaknesses)

Strategy
Structures
Processes and systems
Resources
Goals
Strategic capabilities
Culture
Technologies
Innovations
Intellectual property
Leadership

Part 2. Write a 1,400- to 1,750-word synopsis in which you do ALL of the following:

o analyze at least seven of the forces and trends from the list above. Be sure to identify the forces and trends that are strengths, weaknesses, opportunities, threats, and/or trends.

o additionally discuss legal and regulatory forces as they apply to your business

o Critique how well your organization adapts to change.

o Analyze the supply chain operations of the organization.

o Identify potential issues and/or opportunities that may arise.

***** The words in your SWOTT table do NOT count toward the total word count.

Format your paper according to APA guidelines.

*** TIP – Keep in mind that Strengths and Weaknesses are internal forces…and Opportunities, Threats, and Trends are external forces. Consider how these affect YOUR company that you are creating for this class. I recommend that you create a table within your document (not a separate spreadsheet).

I have attached an example of a SWOTT table. The cells that are highlighted with color are the ones you should complete for that specific factor (S&W = internal OTT = external). Feel free to use this as your table…or create your own if you would prefer. DO NOT submit this table with the assignment instructions included.

Be sure to carefully read all the requirements for this assignment…there are a few that are often missed.

Remember….EVERY paper should have at least 3 good references (always reference your textbooks when you are explaining the main focus of the week…which this week is SWOTT…what is a SWOTT analysis…why is it important…etc.)

Be sure to review Tips for Getting Good Grades as your write.

Always include section headings and an Table of Contents.

Your textbooks have excellent examples of each of the individual forces….so refer to them…

Points will be deducted if:

…you do not include a cover page and Table of Contents

…you do not include section headings (please bold the headings)

…you do not include at least 3 references

…your references are not cited within your paper

…your paper is late

…you have spelling and/or grammar errors

…you don’t adequately cover the material from the assignment instructions

…your paper does not flow well (Business Plans are pretty standard, so when someone is reading your business plan they should be able to glance through it and find the information they are looking for. I have given you the instructions in the proper order they should appear in your business plan, so stick to that order)

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