Visit the Consumer Search website (www.consumersearch.com), a website dedicated to bringing the best consumer reports together and suggesting purchases based on reviews. Think of a product or service that interests you and read the ratings and comments for different companies that offer the same product or service. Do a comparison analysis identifying the advantages and disadvantages of the product or service and the varying companies competing for your business. Also, post your thoughts regarding the usefulness of this type of information for a company interested in gathering market research.
Assignment 2: (This needs to be a paper at least 2-3 pages in length, well written, and formatted per APA Requirements)
Introducing a Product to the Market
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
The overall strategy
Characteristics of the target market
Why that target market is attractive
The positioning strategy
Provide justifications, in the form of research, for your decisions and include at least three references to credible sources outside of the course and its required readings/ media. (The CSU-Global Library is a good place to find credible sources.)
Your paper should be 2-3 pages in length, well written, and formatted according to Guide to Writing and APA Requirements.
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