What is the key insight into the target audience?

What is the key insight into the target audience?
(What is the key insight into the way the target audience lives their life and what the product, brand or service can deliver)
Hint: What is needed here is a very direct sentence (or two) that gives the reader the most important insight of this target consumer with regard to the campaign. This is something that is new and not what everybody would already know (avoid clichés!)

3.What is the target markets relationship with media
What media do they use and what is their relationship with each media (i.e. What do they use it for)?

4.What media we must include?

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