Evaluate research-supported strategies for efficiently assessing and measuring marketing potential.

Unit Assignment: LearnScape | Recovery and Retention

Course outcome assessed/addressed in this Assignment:

 

Evaluate research-supported strategies for efficiently assessing and measuring marketing potential.

Assess various marketing tools and compare their advantages and disadvantages.

 

The main Urgent Care Facility within the Health Care System has experienced a marked decrease in returning customers. In this LearnScape, you evaluate the patient experience with the facility from appointment scheduling through the visit with the staff and physicians. The patient experience evaluation elements include clinical, process, and environmental elements. Based on this information, you will recommend operational changes, if appropriate.

 

Instructions

An organized analysis of the data and the recommendation will be sent to the instructor for grading.

You will e-mail your recommendations for improvement to James Melbourne in an e-mail.

Analyze the information you have gathered in an organized manner and create a 350-500-word recommendation to James Melbourne. Your recommendation should include:

  • A service delivery gap analysis and how to create customer value at the urgent care facility.
  • The role the frontline personnel and their role in high quality service.
  • Specific suggestions on how to improve the total patient experience at the urgent care facility.

 

Note: A blank e-mail is on screen, with the To field populated with James Melbourne. The Subject reads:

Confidential: Suggestions for Urgent Care Facility Improvements. You will type a recommendation, and click Send to send the e-mail. On screen, text appears when the message has been sent.

Requirements

Chapter 6, “Step 3: The Strategy/Action Match” in your text.

Reference

Hillestad, S. G., & Berkowitz, E.N (2013). Health Care Market Strategy from Planning to Action (4th ed.).

APA expectations for written Assignment

Write a critique (1,000–1,250 words), of the ideas ethical codes, and approaches to counseling presented on the American Psychological Association (APA) and the American Counseling Association (ACA) Web sites.

Write a critique (1,000–1,250 words), of the ideas ethical codes, and approaches to counseling presented on the American Psychological Association (APA) and the American Counseling Association (ACA) Web sites.

Access and view the APA and ACA Web sites listed:

http://www.counseling.org

http://www.apa.org

and critique them according to the following:

1. Usefulness of the information.

2. Web Site navigation.

3. An evaluation of which Web site is most helpful considering your theory/approach to counseling.

Prepare this assignment according to the APA guidelines

Pacific Standard Time Due 8.16.2015 10.00hours

Give your opinion as to which company (i.e., Delta or the selected company from your research.

Due Week 8 and worth 120 points

In this very competitive climate, many companies are seeking ways to connect with customers in ways that add value. Mobile and wireless computing have become key focal points to attract and retain customers.

Review this Article titled “Delta Named Top Tech-Friendly U.S. Airline”, located here.

Use Internet or Strayer Library to search articles on wireless and mobile technologies as well as the application in business. Select one (1) company other than Delta which uses mobile and wireless technology.

Write a four to six (4-6) page paper in which you:

Define wireless technologies and mobile technologies. Next, determine at least three (3) ways which companies or organizations utilize such technologies to improve business efficiency.
Determine the wireless technologies and mobile technologies that Delta has implemented. Next, evaluate the level of efficiency of the technology implementation. Provide a rationale for your response.
Specify the overall manner in which the company that you selected from your research implements organizational systems, wireless technologies, and mobile technologies. Next, evaluate the level of efficiency of such implementation within the selected company. Provide rationale for your response.
Give your opinion as to which company (i.e., Delta or the selected company from your research) is using the mobile and wireless technologies more strategically. Justify your response.
Determine the operational and enterprise systems that support wireless and mobile technologies for each company. Provide a rationale for your response.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Describe the use of network management, Web, wireless, and mobility technologies.
Compare and contrast operational and enterprise systems.
Use technology and information resources to research issues in information systems and technology.
Write clearly and concisely about topics related to information systems for decision making using proper writing mechanics and technical style conventions

Has what you learned changed your perspective and the way you will approach the special populations discussed?

Write a 1,750- to 2,100-word paper exploring what you have learned from this week’s readings and videos.

Include the following in your paper:

Identify the complex factors involved in overcoming generational poverty.
Explain challenges oder adults face when there is a lack of access to employment.
Describe the unique challenges women face at different life stages.
Has what you learned changed your perspective and the way you will approach the special populations discussed?

Format your paper consistent with APA guideline

What are some the benefits and limitations to using interview as a research methodology?

write a 5-7 page paper using APA standards for citation of sources that focuses on the following:

Interview two different individuals regarding their positions in society. Analyze their responses regarding:

Identify each person’s class, race, and gender.
What role has class, race, and gender played in their lives? How do you see these stratifiers as playing a role, even if the interviewee is unaware of it?
Apply one of the sociological perspectives (structural-functional, social-conflict, or symbolic-interaction) to the individuals’ lives. Why did you choose this particular perspective? How does it explain each person’s life and life choices?
What are some the benefits and limitations to using interview as a research methodology?
Analyze each person’s components of culture (language, symbols, material objects, and behaviors) and relate them to his/her stratified position in society.

How do you see these stratifiers as playing a role, even if the interviewee is unaware of it?

write a 5-7 page paper using APA standards for citation of sources that focuses on the following: Interview two different individuals regarding their positions in society. Analyze their responses regarding: Identify each person’s class, race, and gender. What role has class, race, and gender played in their lives? How do you see these stratifiers as playing a role, even if the interviewee is unaware of it? Apply one of the sociological perspectives (structural-functional, social-conflict, or symbolic-interaction) to the individuals’ lives. Why did you choose this particular perspective? How does it explain each person’s life and life choices? What are some the benefits and limitations to using interview as a research methodology? Analyze each person’s components of culture (language, symbols, material objects, and behaviors) and relate them to his/her stratified position in society.

Based on your systems analysis of this conflict, propose some possible solutions or strategies for reducing the conflict

Systems Theory and Conflict Resolution
Resources

Systems Theory and Conflict Resolution Scoring Guide.
APA (6th edition) Style and Formatting.
Webuwrite Academy Simulation.

By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:

Competency 5: Implement a strategy for reducing conflict.
Propose strategies for reducing conflict based on a systems analysis.
Competency 7: Communicate effectively in a variety of formats.
Communicate in a manner that respects the dignity, cultural and ethnic backgrounds, and individual uniqueness of others.

For this assignment, you will analyze the conflicts at Webuwrite Academy using systems theory, as described by Wilmot and Hocker in Chapter 7.

When people think of conflict, they often tend to think only about the actual conflict itself. They often fail to contextualize that conflict within the norms and background of a larger organization or group. This type of contextualization is an important part of understanding a conflict more fully, and of better understanding how to resolve the conflict.

Systems theory is a method of analyzing conflict that goes beyond looking at individual behavior and goals, and instead focuses on the patterns of interactions between individuals as a part of a whole organization. Systems theory also focuses on the roles that individuals play within organizations.

For this assignment, review the Webuwrite Academy Simulation. Then, using the information about systems theory that you read in Chapter 7 of the Wilmot and Hocker text, complete the following:

Define systems theory clearly, in your own words.
Choose one of the conflicts at Webuwrite Academy (such as Brad versus Jill, Melanie versus Jeff, Meera versus Angela, or other conflict). Briefly describe the conflict.
Then analyze what you know about the system (Webuwrite Academy) that is contributing to this conflict. To help you analyze the system, refer to the detailed Conflict Assessment Guide on pages 242–245 of the Wilmot and Hocker text. Choose relevant questions from this outline to assist you in your analysis.
Based on your systems analysis of this conflict, propose some possible solutions or strategies for reducing the conflict. Remember, systems theory looks beyond individuals and examines at the system as a whole, so solutions may need to involve systemic changes as opposed to individual ones.

Assignment Requirements

Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA (6th Edition) style and formatting.
Page requirements: 3–5 pages.
Font and font size: Times New Roman or Arial, 12 point.
Attach document in Microsoft Word format