Category: Essays

Individual Assignment: Group Case Study Project:

Each week, as you consider the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study, you will have two Group Project assignments to complete. One will involve a Group Discussion and the other will be an Individual Assignment. The information from both parts will be used for your final Group Case Study Project.

The Individual Assignment in each week will help you to focus your analysis of the case, apply course concepts, and accomplish the course Learning Objectives. You and your group members should discuss the best answers to the question or questions presented. Each member of the group is required to post a response to the assigned questions in the Group Discussion Board.

Read the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study in your course text. (See Attachment) After reviewing the information in this case study and the Learning Resources for this week, complete the following:

Submit and post to the Discussion Board Due by Sunday December 13, 2015 a 250- to 350-word response to the following questions:

What is Crocs’ current product flow process?

What are the strengths and limitations of this product flow process?

Support your work with specific citations from the Learning Resources. You are allowed to draw from additional sources to support your argument, but you must cite using APA standards. All quoted material must be identified, cited, and referenced per APA standards.

This week’s content has discussed cross-functional product development and process selection. You have read about how new product development is influenced by the design process and the design tools selected. Two processes for product development were presented: the sequential process and the concurrent process. Each method has advantages and disadvantages that managers need to consider when developing a new product. Recall that operations is responsible for supplying the product or service of the organization and, in order to most efficiently and effectively supply the product, operations managers need to understand the product development options.

Post by Wednesday December 9, 2015 a 250-350 word statement that addresses the following questions about the product development process options:

What steps in the sequential product development process are similar to the concurrent product development process? What steps are different?

Which product development process is more efficient and effective for developing products and services that are well aligned with market expectations and why?

Support your work with specific citations from the Learning Resources. You are allowed to draw from additional sources to support your argument, but you must cite using APA standards. All quoted material must be identified, cited, and referenced per APA standards.

Discussion 2: Group Discussion: Group Case Study Project

Each week, as you consider the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study, you will have two Group Project assignments to complete. One will involve a Group Discussion and the other will be an Individual Assignment. The information from both parts will be used for your final Group Case Study Project.

Read the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study in your course text. (See Attachment) For your Group Discussion this week, do the following:

Post by Wednesday December 9, 2015 a 250-350 word response that addresses the following questions:

Describe Crocs’ new product development process.

What functional areas within the company are involved in this process?

How does the company collaborate with suppliers and retailers during this new product development process, and why is this important for effective and efficient product design?

Support your work with specific citations from the Learning Resources. You are allowed to draw from additional sources to support your argument, but you must cite using APA standards. All quoted material must be identified, cited, and referenced per APA standards

For this assignment, you will respond to the results of your team simulation round. What have you have identified as the key business issues that will impact your company? Respond to the results of your management area. What have you have identified as the key business issues that impacted your decisions in the simulation round? Prepare to discuss your decisions with the other members of your team.

As the Vice President of your product please address these questions for the decisions you made in R&D:

How well did you establish the specification of the products to meet customer demand?
What level of quality and reliability—mean time between failure (MTBF)—did you build into your products?
How did you ensure that the perceived age of the product meets customer demand?
What new products did you create to meet the changing marketplace?

As the Vice President of your product please address these questions for the decisions you made in Marketing:

Explain your rationale for how you set the price of your products in the marketplace.
What was your strategy around creating new products to meet the changing marketplace?
How well did you build customer awareness through promotion?
How effectively did you establish a sales force and distribution channels?
What was your sales forecast strategy for your products?
What was your rationale for your credit policies (accounts receivable and accounts payable)?

As the Vice President of your product please address these questions for the decisions you made in Production:

Did you purchase machinery to automate your facilities? If so, what was your rationale?
Did you buy or sell capacity of product lines?
How did you establish you production schedule for each line?
How well did you manage the majority of the company’s fixed assets?
Did you establish your workforce complement?

In conjunction with the COO, the Vice President will address these questions for the decisions you made in Finance:

Did you acquire capital to fund capital expansions?
Did you issue stock, short-term debt, or long-term bonds? If so, why?
Did you issue a dividend to your shareholders? Explain your rationale whether your answer was yes or no.
How well did you balance your debt portfolio? What was your strategy regarding the management of the pro forma statements?

There was a lot to learn from week one for Dell and for Digby. It was a rough week for team Digby. But in week two we turned things around instead of being in the negative we actually were in the positive with our net income. Our sales earning was $146,950 which was not bad for week two for Digby and we did not have to get an emergency loan. For Daze and Dell we stocked out and for Dell this was the second week that we stocked out. This is never a good thing for a company. It doesn’t show consistency to their customers I have to work on not stocking out. Even though we were able to stay in the positive side of the finances for week two there are still loads of are that team Digby can work on to make it a successful company. So I will outline what I did in each department and how well it worked for team Dell we actually were able to rank #1 for the Low end production.

For Dell which is the low end production for Digby I made some changes in week 2. In the R& D page I left this alone the reason for this was because this was the second most important aspect for our customers. It ranked number two with a 24% of what our customer are looking for in a product. The ideal age is 7.0 and if I would have made any changes in the R& D page I would have lowered the age of the product. This actually worked well for me it brought my product age up to 4.04. This means that next year it will be even higher. As for Dell there were no new products created because that will not be feasible for my customers.

In the Marketing department I left he price alone at $20.50 which compare to my competitors it was low. But that was ok with me for Dell product because the most important expectation for my customers is the Price. The reason I left the pricing alone was to generate customers to come and buy the product. The price range is from $14 to $24 it ranked number one with a 53% margin of what the customers want. I actually lowered the budgeting for Promotion to $700 and the sales Budget to $500 even with lowering the promotional budget to $700 the customer awareness was 50%. For customer awareness it wasn’t too bad it could have been better but 50% was not a bad at all. For the sale force I think that I did ok for Dell for week two my forecast strategy was 2840 and I could have worked on this better for Dell.

For Dell Production I thought I did well for production but apparently I stocked out again. For week 2 my contribution margin was 23% which was low. I also did not utilize my second shift like I should have. I purchased 500 capacity as well as 5.0 in automation rating. I did not utilize my production for each line as well as not establishing a good workforce. I thought by increasing the production as well as the capacity and the automation it would have been suffice. But as I seen again in week two running out of production again showed me that I have to be able to utilize both shifts. I will make those changes for week three.

When it came to our finances Digby did a whole lot better than week one. In week one team Digby was in the negative for the net income and this was because we had to take out an emergency loan. For week two our focus was to make sure that we did not take out an emergency loan. As well as making sure that the company was actually in the positive when it came to our net income we ended with $2,986. We actually did issue long term debt because this was the reason for week one emergency loan. So issuing long term debt actually helped Digby in not getting an emergency loan at all. For Dell our sales were $35,455 and our net margin was $2,338. There are still loads of areas for us to work on as a company. Digby did better in week two than in week one. We still have some areas that we need to work on for week three. For Dell I have to work on making sure that there is no stock out. As well as making sure that as a company that our overall finances are in order. We need to learn from week one and week two in-order to make week three successful for team Digby

For this assignment, you will respond to the results of your team simulation round. What have you have identified as the key business issues that will impact your company? Respond to the results of your management area. What have you have identified as the key business issues that impacted your decisions in the simulation round? Prepare to discuss your decisions with the other members of your team.

As the Vice President of your product please address these questions for the decisions you made in R&D:

How well did you establish the specification of the products to meet customer demand?
What level of quality and reliability—mean time between failure (MTBF)—did you build into your products?
How did you ensure that the perceived age of the product meets customer demand?
What new products did you create to meet the changing marketplace?

As the Vice President of your product please address these questions for the decisions you made in Marketing:

Explain your rationale for how you set the price of your products in the marketplace.
What was your strategy around creating new products to meet the changing marketplace?
How well did you build customer awareness through promotion?
How effectively did you establish a sales force and distribution channels?
What was your sales forecast strategy for your products?
What was your rationale for your credit policies (accounts receivable and accounts payable)?

As the Vice President of your product please address these questions for the decisions you made in Production:

Did you purchase machinery to automate your facilities? If so, what was your rationale?
Did you buy or sell capacity of product lines?
How did you establish you production schedule for each line?
How well did you manage the majority of the company’s fixed assets?
Did you establish your workforce complement?

In conjunction with the COO, the Vice President will address these questions for the decisions you made in Finance:

Did you acquire capital to fund capital expansions?
Did you issue stock, short-term debt, or long-term bonds? If so, why?
Did you issue a dividend to your shareholders? Explain your rationale whether your answer was yes or no.
How well did you balance your debt portfolio? What was your strategy regarding the management of the pro forma statements?

There was a lot to learn from week one for Dell and for Digby. It was a rough week for team Digby. But in week two we turned things around instead of being in the negative we actually were in the positive with our net income. Our sales earning was $146,950 which was not bad for week two for Digby and we did not have to get an emergency loan. For Daze and Dell we stocked out and for Dell this was the second week that we stocked out. This is never a good thing for a company. It doesn’t show consistency to their customers I have to work on not stocking out. Even though we were able to stay in the positive side of the finances for week two there are still loads of are that team Digby can work on to make it a successful company. So I will outline what I did in each department and how well it worked for team Dell we actually were able to rank #1 for the Low end production.

For Dell which is the low end production for Digby I made some changes in week 2. In the R& D page I left this alone the reason for this was because this was the second most important aspect for our customers. It ranked number two with a 24% of what our customer are looking for in a product. The ideal age is 7.0 and if I would have made any changes in the R& D page I would have lowered the age of the product. This actually worked well for me it brought my product age up to 4.04. This means that next year it will be even higher. As for Dell there were no new products created because that will not be feasible for my customers.

In the Marketing department I left he price alone at $20.50 which compare to my competitors it was low. But that was ok with me for Dell product because the most important expectation for my customers is the Price. The reason I left the pricing alone was to generate customers to come and buy the product. The price range is from $14 to $24 it ranked number one with a 53% margin of what the customers want. I actually lowered the budgeting for Promotion to $700 and the sales Budget to $500 even with lowering the promotional budget to $700 the customer awareness was 50%. For customer awareness it wasn’t too bad it could have been better but 50% was not a bad at all. For the sale force I think that I did ok for Dell for week two my forecast strategy was 2840 and I could have worked on this better for Dell.

For Dell Production I thought I did well for production but apparently I stocked out again. For week 2 my contribution margin was 23% which was low. I also did not utilize my second shift like I should have. I purchased 500 capacity as well as 5.0 in automation rating. I did not utilize my production for each line as well as not establishing a good workforce. I thought by increasing the production as well as the capacity and the automation it would have been suffice. But as I seen again in week two running out of production again showed me that I have to be able to utilize both shifts. I will make those changes for week three.

When it came to our finances Digby did a whole lot better than week one. In week one team Digby was in the negative for the net income and this was because we had to take out an emergency loan. For week two our focus was to make sure that we did not take out an emergency loan. As well as making sure that the company was actually in the positive when it came to our net income we ended with $2,986. We actually did issue long term debt because this was the reason for week one emergency loan. So issuing long term debt actually helped Digby in not getting an emergency loan at all. For Dell our sales were $35,455 and our net margin was $2,338. There are still loads of areas for us to work on as a company. Digby did better in week two than in week one. We still have some areas that we need to work on for week three. For Dell I have to work on making sure that there is no stock out. As well as making sure that as a company that our overall finances are in order. We need to learn from week one and week two in-order to make week three successful for team Digby

This week’s content has discussed cross-functional product development and process selection. You have read about how new product development is influenced by the design process and the design tools selected. Two processes for product development were presented: the sequential process and the concurrent process. Each method has advantages and disadvantages that managers need to consider when developing a new product. Recall that operations is responsible for supplying the product or service of the organization and, in order to most efficiently and effectively supply the product, operations managers need to understand the product development options.

 

Post by Wednesday December 9, 2015 a 250-350 word statement that addresses the following questions about the product development process options:

 

What steps in the sequential product development process are similar to the concurrent product development process? What steps are different?

 

Which product development process is more efficient and effective for developing products and services that are well aligned with market expectations and why?

 

Support your work with specific citations from the Learning Resources. You are allowed to draw from additional sources to support your argument, but you must cite using APA standards. All quoted material must be identified, cited, and referenced per APA standards.

 

 

 

Discussion 2: Group Discussion: Group Case Study Project

 

Each week, as you consider the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study, you will have two Group Project assignments to complete. One will involve a Group Discussion and the other will be an Individual Assignment. The information from both parts will be used for your final Group Case Study Project.

 

Read the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study in your course text. (See Attachment) For your Group Discussion this week, do the following:

 

Post by Wednesday December 9, 2015 a 250-350 word response that addresses the following questions:

 

• Describe Crocs’ new product development process.
• What functional areas within the company are involved in this process?
• How does the company collaborate with suppliers and retailers during this new product development process, and why is this important for effective and efficient product design?

  Support your work with specific citations from the Learning Resources. You are allowed to draw from additional sources to support your argument, but you must cite using APA standards. All quoted material must be identified, cited, and referenced per APA standards

For this assignment, you will respond to the results of your team simulation round. What have you have identified as the key business issues that will impact your company? Respond to the results of your management area. What have you have identified as the key business issues that impacted your decisions in the simulation round? Prepare to discuss your decisions with the other members of your team.

As the Vice President of your product please address these questions for the decisions you made in R&D:

How well did you establish the specification of the products to meet customer demand?
What level of quality and reliability—mean time between failure (MTBF)—did you build into your products?
How did you ensure that the perceived age of the product meets customer demand?
What new products did you create to meet the changing marketplace?

As the Vice President of your product please address these questions for the decisions you made in Marketing:

Explain your rationale for how you set the price of your products in the marketplace.
What was your strategy around creating new products to meet the changing marketplace?
How well did you build customer awareness through promotion?
How effectively did you establish a sales force and distribution channels?
What was your sales forecast strategy for your products?
What was your rationale for your credit policies (accounts receivable and accounts payable)?

As the Vice President of your product please address these questions for the decisions you made in Production:

Did you purchase machinery to automate your facilities? If so, what was your rationale?
Did you buy or sell capacity of product lines?
How did you establish you production schedule for each line?
How well did you manage the majority of the company’s fixed assets?
Did you establish your workforce complement?

In conjunction with the COO, the Vice President will address these questions for the decisions you made in Finance:

Did you acquire capital to fund capital expansions?
Did you issue stock, short-term debt, or long-term bonds? If so, why?
Did you issue a dividend to your shareholders? Explain your rationale whether your answer was yes or no.
How well did you balance your debt portfolio? What was your strategy regarding the management of the pro forma statements?

There was a lot to learn from week one for Dell and for Digby. It was a rough week for team Digby. But in week two we turned things around instead of being in the negative we actually were in the positive with our net income. Our sales earning was $146,950 which was not bad for week two for Digby and we did not have to get an emergency loan. For Daze and Dell we stocked out and for Dell this was the second week that we stocked out. This is never a good thing for a company. It doesn’t show consistency to their customers I have to work on not stocking out. Even though we were able to stay in the positive side of the finances for week two there are still loads of are that team Digby can work on to make it a successful company. So I will outline what I did in each department and how well it worked for team Dell we actually were able to rank #1 for the Low end production.

For Dell which is the low end production for Digby I made some changes in week 2. In the R& D page I left this alone the reason for this was because this was the second most important aspect for our customers. It ranked number two with a 24% of what our customer are looking for in a product. The ideal age is 7.0 and if I would have made any changes in the R& D page I would have lowered the age of the product. This actually worked well for me it brought my product age up to 4.04. This means that next year it will be even higher. As for Dell there were no new products created because that will not be feasible for my customers.

In the Marketing department I left he price alone at $20.50 which compare to my competitors it was low. But that was ok with me for Dell product because the most important expectation for my customers is the Price. The reason I left the pricing alone was to generate customers to come and buy the product. The price range is from $14 to $24 it ranked number one with a 53% margin of what the customers want. I actually lowered the budgeting for Promotion to $700 and the sales Budget to $500 even with lowering the promotional budget to $700 the customer awareness was 50%. For customer awareness it wasn’t too bad it could have been better but 50% was not a bad at all. For the sale force I think that I did ok for Dell for week two my forecast strategy was 2840 and I could have worked on this better for Dell.

For Dell Production I thought I did well for production but apparently I stocked out again. For week 2 my contribution margin was 23% which was low. I also did not utilize my second shift like I should have. I purchased 500 capacity as well as 5.0 in automation rating. I did not utilize my production for each line as well as not establishing a good workforce. I thought by increasing the production as well as the capacity and the automation it would have been suffice. But as I seen again in week two running out of production again showed me that I have to be able to utilize both shifts. I will make those changes for week three.

When it came to our finances Digby did a whole lot better than week one. In week one team Digby was in the negative for the net income and this was because we had to take out an emergency loan. For week two our focus was to make sure that we did not take out an emergency loan. As well as making sure that the company was actually in the positive when it came to our net income we ended with $2,986. We actually did issue long term debt because this was the reason for week one emergency loan. So issuing long term debt actually helped Digby in not getting an emergency loan at all. For Dell our sales were $35,455 and our net margin was $2,338. There are still loads of areas for us to work on as a company. Digby did better in week two than in week one. We still have some areas that we need to work on for week three. For Dell I have to work on making sure that there is no stock out. As well as making sure that as a company that our overall finances are in order. We need to learn from week one and week two in-order to make week three successful for team Digby.

Based on your reading about various colonial encounters, please write an essay of 4 pages (not including your cover page and your reference page) that answers the following questions:

1. Define colonization. What was the motivation for it?
2. Select an example of colonization in the modern period (1600–present), and provide 1 positive and 1 negative outcome for each. THE EXAMPLE IS FRENCH COLONIZATION IN VIETNAM
3. Societies experience many kinds of cross-cultural encounters. Some are peaceful, and many are not. Describe 2 major effects of one culture colonizing another and how this impacts society

online recruitment for IT jobs

Due Week 8 and worth 70 points

Use the “NAB Company Portfolio”.

Write a three to six (3-6) page paper in which you provide the following information below.

Operations Plan (1 – 2 pages)

Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form – Click here for help accessing a specific page number in your eBook). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.
Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.
Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.
Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?
Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.
Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
Describe your research and development activities and explain how they will contribute to the company.

Technology Plan (1 – 2 pages)

Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.

Management & Organization (1 – 2 pages)

Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.
Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Create a plan to implement a firm’s strategy and manage the change from current operations.
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanic

Assignment 3 Part 2: Business Plan – Draft

Due Week 8 and worth 30 points

This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan financials (i.e. Week 7 Discussion “The Financials”). Note: You must submit both sections as separate files for the completion of this assignment.

You must intend to raise money for your startup company. You can start with money from friends and family but at some point you will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such audiences.

Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed.

Section 1: Business Plan (MS Word or equivalent)

Read Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan Preparation Forms at the end of each chapter of Successful Business Plan as a rough guide.

Write an approximately fifteen to twenty (15-20) page draft of your business plan in which you:

Revise the components of the following previously submitted sections based on the feedback you have received.
Company Description (Assignment 1)
Industry Analysis and Trends (Assignment 1)
Strategic Position & Risk Assessment (Assignment 1)
Target Market (Assignment 2)
Competition (Assignment 2)
Marketing Plan & Sales Strategy (Assignment 2)

Create an Ethics & Social Responsibility Plan.

Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5) pages of the Business Plan Draft.

Describe the ways in which your company is committed to being a good corporate citizen.
Hints: Consider the following areas:
Creating jobs
Following the laws of every jurisdiction in which your company operates
Fair and honest treatment of employees
Non-discrimination of employees and increasing diversity of your work force
Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture.

Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce.

Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.

Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.

Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Business Plan Financials (MS Excel worksheets template)

For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1).

The specific course learning outcomes associated with this assignment are:

Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Create a plan to implement a firm’s strategy and manage the change from current operations.
Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics

Please respond to the following: “Marketing Strategy and Planning Tools”

Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.

Evaluate the value of Michael Porter’s Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter’s Value Chain Model that apply within a health care organization with which you are familiar.

WEEK 9 DISCUSSION QUESTION 2

Please respond to the following: “Generic Strategies and Balanced scored Card”

Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.

Assess the degree of guidance provided by Kaplan and Norton’s Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familia