The new strategy we have chosen for Singpost is Miles & snow’s analyzer strategy.
– What is analyzer strategy?
– how can our strategy & mission statement link?
– why we chose this strategy?
– what values can this strategy deliver?
– define what is a “bad strategy”? and how could Singpost avoid “bad strategy”?
Mission statement: To promote innovation to facilitate the customer journey in order to be the best mailing delivery service and solutions that enable and transform the way consumers and businesses gather, manage, distribute and communicate.
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