Category: Essays

The emphasis on building products and implementing processes in real-world contexts gives students opportunities to make connections between technical content they are learning and their professional and career interests.” (McLaren (2008) Approaches to the Teaching of Design. The Higher Education Academy Engineering Subject Centre).

Abstract

5 marks 200 words outlining the report Exactly 200 words organised into a brief introduction (what, why, brief background), methods (how), key results and key conclusions. Emphasis is given to the results. (4-5) Approximately 200 words organised into a brief introduction (what, why, background), methods (how), key results and key conclusions (3) Approximately 200 words covering the project but might be biased towards the background and show few results.(2) Broad overview of the report with few specifics (1.5) Poorly structured with no indication of what was found in the study. (1) Little or no abstract. (0)
Introduction

20 marks Overall aims of the report. Why the study is being conducted and what is the aim). Background to the overall study site. Brief description of the location and strengths/weakness of studying parasites in this location. Brief description of the range of hosts and parasites. Include tables of current prevalences Background to the specific chosen host-parasite system. Literature review on the behaviour/life cycle of the host. Literature review on what is known of the taxonomy, life cycle and morphology of the chosen parasite.
Background to what is NOT known about the chosen host parasite system. (i.e.gap in scientific knowledge). Detailed objectives. List of objectives. Overall aims of why the study is being conducted and what it aims to achieve which clearly sets the scene. Good background to the study site explaining the strengths and weaknesses of choosing this site. Comprehensive literature review on both the host and parasite quoting research papers which are both relevant and recent. In the absence of many papers on the parasite, the literature review may consider related parasites and draw comparisons. The lack of knowledge of that host parasite system is clearly identified. Detailed objectives written as bullet points which correspond to the detailed studies listed (1-8 in the results).
(14-20) Overall aims of the study generally well set out. The study site is described but may not indicate why it is/is not a good site. A good literature review on both the host and parasite quoting mainly research papers but also web sites. Some information may be missing. Some information on related parasites may be given in the. A brief description of the gap in knowledge may be given. Objectives may be presented in a general form which broadly covers the areas tackled in the results (ie. Sections 1 – 8, results) (12-13) Brief introduction to the study. Brief introduction to the site. Brief literature review on both the host and parasite using mainly web sites, books and few research papers. Information may be missing. The introduction may have irrelevances – such as descriptions/life cycles of parasites that are not part of the chosen host – parasite system. Objectives may be presented which are not detailed and are more like broad aims. (10-11) Brief introduction to the study. Brief introduction to the site, the host and parasite. Few references may be consulted and the introduction may have lots of irrelevances – such as descriptions/life cycles of parasites that are not part of the chosen host – parasite system. Objectives not presented.
(8-9) Brief description of the site, the hosts and parasites with little inclusion of references beyond the field course manual. No objectives.
(6-7) Introduction consists of little more than a rewording of the field course manual.
(0-5)
Methods

10 marks Detailed description of the methods carried out. Methods described fully (i.e. clearly enough to be repeated by another person) and in prose (i.e. non bullet point) format using formal scientific (i.e.the 3rd person) language. Of sufficient quality to appear in a scientific paper (mark >80%).
(7-10) Methods described in prose (i.e. non bullet point) format but may contain some omissions or lapses in formal scientific language.
(6) Methods described either briefly in prose or in more detail but in bullet point format. (5) Methods described briefly and in bullet point format. (4) Very brief description of the methods and there may be confusion with results presented in this section. (3) Methods very muddled and may contain some confusion with results.
(0-2)
Results – presentation style and data analysis

40 marks Detailed analysis of retrospective data for one host parasite association for the last 10 years. Analyses should include:
1. Prevalence data (%) (Pooled data for all years and Annual data)
2. Intensity data (number parasites counted) (Pooled data for all years and Annual data)
3.Length or weight (=age) group in classes vs mean prevalence
4, Length or weight (=age) group in classes vs mean Intensity.
5a. Male vs female Mean prevalence in different sexes using
2 x 2 tables (non fish hosts only)
5b. Co-infection of parasite with another parasite species using 2 x 2 tables. Fish Hosts only.
6. Mean annual rainfall and mean prevalence: correlation
7. Mean annual rainfall and mean intensity: correlation
8. Other detailed scientific hypotheses designed independently by the student without recourse to staff members. Such hypotheses might be derived from scientific papers based on similar approaches. Report covers all sections (1 – 7). In all cases, data is presented clearly as tables and or figures (as appropriate). Figures and tables have a clear title and a legend enabling them to be understood in a standalone format. There is sufficient text which explains each figure/table and suitable linking text to ensure that the results section flows in a readable manner. Appropriate statistical analyses are conducted for all aspects (1-7). Statistical analysis is carried out correctly with minimal errors (70-80%) or no errors (>80%)..
The report contains other hypotheses that have been thought up and correctly tested with appropriate statistical tests independently by the student (see 8) . Marks >90% awarded for testing significant hypotheses worthy of publication in a scientific journal.
(28-40) Report covers all sections (1 – 7). In all cases, data is presented clearly as tables and or figures (as appropriate). Figures and tables have a clear title and a legend enabling them to be understood in a standalone format. There is text which explains each figure/table but may be presented as blocks of text with little to link ideas together. Appropriate statistical analyses are conducted for more than half of the aspects (1-7). Statistical analysis is carried out correctly but may have minor errors.
The report attempts to contain other hypotheses that have been thought up independently by the student (see 8) but these are variations on the main sections (1 – 7) or are very superficial. (24-27) Report covers all sections (1 – 7). In all cases, data is presented as tables and or figures (as appropriate). Figures and tables may not have a clear title and a legend. There is text which explains each figure/table but is minimal and is presented as blocks of unconnected text. Statistical analyses are attempted for some of the aspects (1-7) and are either correctly applied to one or two aspects or attempted incorrectly for more than two aspects. There may be evidence of understanding of the conclusions of the statistics.
There is no attempt to consider other hypotheses that have been thought up independently by the student (see 8) or the scientific questions presented have no real meaning or substance.
(20-23) Report covers some (>50%) sections (1 – 7). Data is presented as tables and or figures (as appropriate) but these figures may be incorrectly presented and may not have a title and legend. There is little or no text which explains each figure/table. No statistical analysis is carried out.
No attempt is made to consider valid scientific questions beyond those suggested (i.e. 1 -7). (16-19) Report covers less than half of the scientific questions posed (1 -7). Some tables and figures are evident but incorrectly presented. There may be no text describing the results. There is some evidence to suggest that there is understanding of the results but any conclusions are poorly presented.
(12-15) Report covers very little beyond a description of the data. There is only very limited evidence that there is understanding of the results. There may be a mixture of results and methods in this section.
(0-11)
Discussion

20 marks Summary of the outcome of each objective (i.e. 1 -8 results section). Technical discussion. The strengths and weaknesses of the whole study. Consideration of how valid each conclusion (i.e. 1 – 8, results) is based on the data used to address that question (i.e. strengths and weaknesses of the data. Consideration of results in comparison with other studies. Comparison of findings in this study with other published literature such as papers reviewed in the introduction or other papers.
Broader implications of this study. What are the overall strengths and weaknesses of this study? What are the broader findings that this study reveals about host parasite interactions? What does this study tell us about how we should conduct future studies of parasites in their natural ecosystems? Future work. What are the limitations of this study and what future approaches could be taken to improve those limitations? A clearly written paragraph that summarises the conclusions of the 8 results objectives (ie results 1 – 9) and links each conclusion together. A clear discussion of the strengths of the study approach and the quality of the data obtained which shows an understanding of what aspects of the study provide solid data and clear conclusions. A clear understanding of the weaknesses of the study and what could be done to improve those. A good comparison of the findings in relation to other published studies which highlights similarities and differences. A good attempt made to explain why the similarities and differences exist. A comprehensive range of external publications used. A good attempt to put the study into a wider context showing how lessons learned from this study could be used to improve future studies. A good attempt at a detailed description of future work that could be studied at the Malham site. Overall, good evidence that the student has used their own thoughts and ideas in combination with solid factual information from the literature to consider the interpretation of the results and the context of the study. (14-20) A paragraph that summarises the general conclusions of the results. An attempt to describe the strengths weaknesses of the study and the data collected and what could be done to improve those. A broad comparison of the findings in relation to other published studies which does not explain why the similarities and differences exist. A good range of external publications used. Some attempts to put the study into a wider context but ideas may be general and lack specific points. A attempt at a description of future work that could be studied at the Malham site. Some evidence that the student has used their own thoughts and ideas. However, some ideas might not be founded on examples from the literature or may be very general in nature, (12-13) The general conclusions of the results may be listed in bullet point form. Some broad strengths weaknesses of the study are listed. A comparison of the findings are discussed in the light of only one or two papers. Some possible future studies presented. Some broad ideas about the wider context of the study but evidence of struggling to address this area.
(10-11) The general conclusions of the results may be listed in bullet point form or presented in a muddled manner. There may be significant repetition of results and little attempt to consider the strengths and weaknesses of the study or data. Some brief ideas on future work given. (8-9) Little attempt to consider the meaning of the results. May be a repeat of the results section.
(6-7) Muddled attempt to reiterate the results. Evidence of lack of understanding as to what the results mean and why the study was carried out.
(0-5)

Chapter 4 and 5 should be fully referenced, preferably using the Harvard style, e.g. (Hall, 1992: 120).
Referencing. Harvard University style.
If you are referring to a theorist’s work and not quoting (Surname date: page). If you are quoting, (Surname date: page).
If you are referring to a website (Source of website date).
In the bibliography (which should be alphabetised) it is Surname, Initial. (date) Title. Place: Publisher for books and Source date available from: URL [accessed on date].

Research Project Title:
SOCIAL MOVEMENT IN DIGITAL SPACE: How Twitter Gives Individuals in Egypt the Social Power to Mobilise, Organise, Share Ideas and News during the Arab Spring
Research Question(s)/Problem(s) [Definitive focus:
What is the importance of Twitter in Arab Spring countries, what is the concept of social movement, and what are the factors of this social movement in Arab Spring countries? These concerns lead us to the following research question: How did the youth used Twitter for social mobilisation and political change in Arab world (Egypt)?
Research Aims and Objectives:
The development of social media and its use as a political tool is an important topic in various Arab and Western research institutions, as well as one of the most important non-academic topics in the Arab region. This project aims: To investigate how youth in the Arab world (Egypt) used social media (Twitter) to mobilise themselves to influence political change in Egypt

Context/Background & Rationale:
Rationale:
Twitter was used in swift mobilising of Arab youth toward influencing political change (in Egypt), whereas the traditional media failed them in Egypt.
Background in chapter One:
The Arab world is often represented through certain stereotypes, such as the following: post-colonialism, Orientalism, self-Orientalism, violent stereotyping, and backwardness (Edward Said).
It is important to explore the story of the Arab Spring: Where did it start and how it spread? The Arab Spring occurred because traditional media did not carry the voice of the people, while social media did. Social media platforms enable the free flow of information in real time.
Even when the government attempts to contain information by controlling local stations and traditional media, digital media gives voice and social power to individuals.
This project explores political activism in the Arab Spring and how Twitter exposed the challenges of democracy. It also discusses Twitter as a force and its multiplier effect in the Tahrir Square protest (Egypt).
The role of Twitter in the Arab Spring is one of the most hotly contested subjects in the study of contemporary social movements and revolutions in the present-day Arab world.
Globalization is currently one of the defining characteristics of world politics, and one of its most contentious issues concerns the contemporary democracies of the Arab world, particularly through the lens of the influence of social media.
Theoretectical Position/s [theories to be employed in making sense of, or analysing, the chosen topic, citing theorists]:
– Twitter (social media).
– Arab spring (Social movement).
– Political change in Egypt.
– Egypt (Tahrir square) and the importance of Egypt in the Arab world.

Method/ology and Sources [Tools/techniques to be employed in the gathering and analysis of data; methods of accessing/acquiring data or evidence or information; sources of the data]:
Methodology:
Virtual ethnography
– Strengths
– Weakness
Anthropological approach

You have to use this Sources including also your additional sources:
BOOKS, JOURNALS, WEBSITE
Contents (Initial)
Dedication
Acknowledgement
Abstract
1. Chapter One (background) : Introduction to Twitter as an instrument of social movement in Egypt during the Arab Spring
1.1 Introduction
1.2 Background to the study
1.3 Research problems/questions
1.4 Purpose of the study
1.5 Aim and objectives
1.6 Significance of the study
1.7 Scope of the study
1.8 Organisation of the study
1.9 Conclusion
2. Chapter Two: A Review of Literature ( Twitter and social movement) 5000 words you can change
2.1 Introduction
2.2 Social Media
2.3 Overview of Twitter
2.4 Social movements and twitter in Egypt before the Arab Spring
2.6 The Arab spring in Egypt (Social movement).
2.7 Political change in Egypt
2.8 The role of Twitter in political and social change in Egypt
2.9 Traditional media and Arab spring
2.10 Twitter as a Tactical Tool of Mobilization, Communication, and Coordination
2.12 International Attention
3. Chapter Three: Research Method
3.1 Research (Virtual Ethnographic Research)
3.2 Research Strategy
3.3 Research Design
3.4 Theoretical Approach
3.5 Data Collection
3.6 Ethical Concern
3.7 Limitation

4. Chapter Four: Data Analysis and Results (3000 words )
(from December 2010 to December 2011)
4.0 introductions
4.1 Data analysis use (Figure, charts, diagrams)
4.2 Results
4.3 outcomes
4.4 Discussion
4.5 Limitation
4.6 conclusion

5. Chapter Five: Conclusion and Future (3000 words )
5.1. Introduction
5.2 The future of social media (Twitter ) in the Arab countries
5.3 Summary of major findings
5.4 Conclusions
5.5 Limitations and recommendation for future research
5.6 Conclusion

7. Figure, charts, diagrams
8. References
9. Appendices

Research Question:
What is the importance of Twitter in Arab Spring countries, what is the concept of social movement, and what are the factors of this social movement in Arab Spring countries? These concerns lead us to the following research questions:
What was the political climate of Egypt before the Arab Spring?
How did social movements lead to the Arab Spring in Egypt?
How is Twitter used to mobilize youth for political change and democracy in Egypt?
How did Twitter influence political change and democracy in Egypt?
What is the future role of twitter in the Arab Spring?
Aims and Objectives:
The development of social media and its use as a political tool is an important topic in various Arab and Western research institutions, as well as one of the most important non-academic topics in the Arab region. This project aims to:
Examine the role of Twitter in social movements and its influence on political change in Egypt
Investigate how twitter led to the Arab Spring in Egypt
Review how twitter has been used to mobilize youth for political change and democracy
Investigate the influence of Twitter on political change and democracy in Egypt
Determine the future role of twitter in the Arab world

Dissertation structure

Introduction – needs to be punchy, engaged, lively … try and give the impression that this is a dissertation that needs to be read. The person that’s marking it needs to get the sense that you’re excited about what you’ve got to say.
Good ones often use a ‘hook’ – a short story or poem or interest piece that grabs attention.
Then needs brief overview of dissertation structure, aims objectives, purpose of the project, and summary of the conclusions.

Literature Review – this section needs to show a real depth of understanding of all the work that’s gone before. Don’t write a literature review that says ‘this person did/said x, y and z, and this person said a, b and c.’ That style of literature review will only produce a surface level understanding.
Instead try and pull apart the contradictions and tensions in what’s been written before about your topic – you might be able to find an area where you can contribute or say something original.
The literature review also needs to have a funnel structure, starting with something broad, and then narrowing down to the more specific aspects of your own research topic. It sometimes makes sense to have subheadings if there are a few themes to the literature.
It doesn’t need to be everything that’s ever been said that has any vague resemblance to your own – that can often be impossible, and depth is always better than breadth. But you also need to show that, in the background to this depth, there is a good understanding of other work.

Methods – By the end of your literature review you should be able to define your own topic. You then need to show how you went about researching it.
Typically, there are three parts to a methods section – the underlying principles of your approach, the way you collected the things you’ll be analyzing, and the methods you used to make sense of your material.
The first section will be about approaches e.g. are you taking a social constructionist, symbolic interactionist, feminist, poststructuralist etc ect approach, or a combination of approaches (and if a combination, how do these approaches fit together, are there any tensions). What are the theoretical lenses you’re using to make sense of your project? You might want to think about what kinds of knowledge that sort of approach might produce in comparison to others.
You then need to give detail on the things you collected e.g. if it’s a television programme, when was it made, who are the target audience, what are the viewing figures, and so on. If it’s more field based, e.g. interviews, when where and how did they take place, how did you recruit. It can also be good to give info on the experience of doing this – how did it feel.
Finally, you need to talk and show an understanding of the methods of analysis e.g. textual, semiotic, visual, discourse, autoethnographic, thematic, phenomenological, reflexive.
You need to make sure you understand your method of analysis well, and that it makes sense in relation to the other sections e.g. if you say your approach is realist, and you then claim to be doing a discourse analysis, something’s not right! Equally, a visual analysis of interviews might create some problems, unless you used visual texts in the interviews (although it would be expected that you’d still want to do something with the spoken text).

Analysis – this is the section of the dissertation where it really is over to you!
You do need to demonstrate that the work in the first half of the dissertation relates to your analysis (and this is a good reason for starting to write the dissertation here), but this section should be about your application of everything that’s gone before.
So you need to show when the theories discussed in your literature review are evident in your own analysis. You’ll also need to demonstrate the ideas that you mentioned in the methods section – e.g. is this really a textual, semiotic, visual, discourse, auto ethnographic, thematic, phenomenological, reflexive analysis.
Discussion – Don’t bring in anything new! This is a summary and a pulling together of everything that’s been said, showing where the links and potential future work could be developed based on your own ideas.
Highlight the originality of your work and demonstrate that the work hangs together. And end on something punchy!

Within the licensed restaurant market space in London, there is a business opportunity to establish a restaurant that combines the classical dishes from selected South East Asian countries which until now have been served in dedicated country based restaurants.

The opportunity is for a Multi-Asian Cuisine Restaurant serving food from Thailand, Singapore, Malaysia & Indonesia as a hybrid restaurant offering an eclectic experience for customers. The market need has been confirmed, there is growth in this sector of the restaurant industry and the business potential would suggest a future horizon for a potential chain of restaurants with longer term franchising potential.

The restaurant will be named “ PAPAYA ” to symbolise a tropical fruit which crosses these Asian country cultures and is widely known.

The market location for this business start-up, will be in Bayswater London W2 a vibrant area where there is a ‘retail concentration’ for restaurants and dining opportunities. This business development proposal outlines the business concept, feasibility studies completed, the business model in detail together with the business development plan for the launch of a sustainable new business with financial projections and risk assessments.

⦁ INTRODUCTION

The business opportunity presented here for a new licensed restaurant in London has been inspired by the ambition of a group of friends who are experienced in restaurant management & business consulting.

After knowing each other for around seven years and with the shared passion to open a New Style restaurant offering Multi-Asian Cuisine at a mid-market price, the business concept has taken shape over the past 2 years during which time seed funding for the new venture has been put together.

This proposal explains the business concept, makes the business case and through feasibility research proposes a workable business model.

This proposal culminates in a business plan for the new business venture.

⦁ Terms of Reference

This business development proposal for the Papaya Restaurant is designed to : –

⦁ Outline the New Business Concept

⦁ Assess the Existing Position and Readiness for the New Business Venture

⦁ States, as appropriate, assumptions upon which the new business development proposals and financial projections are based

⦁ Produce adequate research to assess the feasibility of the new business concept

⦁ Produce a Business Model with well-defined resources requirements and constraints as deemed appropriate

⦁ Design & complete a business development plan for the New Venture, together with the requirements for implementation and the expected financial outcomes for shareholders, over the next 3 years

⦁ Approach

The sequential nature of this proposal is driven from an explanation of the business concept for the Papaya Restaurant to include the essence of the concept statement and from this basis, details of the feasibility research undertaken is then outlined.

From the positive findings of the feasibility studies completed, the case is made to proceed to the creation of a business model to show how the new business will create value and then produce sustainable net cashflow and profit.

From these foundations, a business plan is designed to show how the business is intended to work over the next
three years to give a positive return on investment for the shareholders.

⦁ Concepts, Models and Frameworks for Thinking Applied

This assignment is the final stage of the MBA and as a final project, it is designed to integrate the learning acquired and integrate it into a final project paper, in this case for a new business start-up.

The MBA course has been essential to achieve this outcome.

The Concept Models and Tools used in the creation of the Proposal are as follows : –

⦁ Assumption Setting
⦁ Timescales For Achievement
⦁ The Concept Statement
⦁ Target Market
⦁ Value Added
⦁ Value Propositions
⦁ Window of Opportunity

⦁ Feasibility Research
⦁ Industry Attractiveness
⦁ Market Gap
⦁ Market Attractiveness
⦁ Segmentation
⦁ Buying Behaviour
⦁ Start-Up Capital
⦁ Working Capital
⦁ Cash Flow
⦁ Break-Even Analysis
⦁ The Business Model Canvas
⦁ Competitive Strategy
⦁ Value Chain
⦁ The Business Plan
⦁ The Marketing Plan
⦁ Risk Assessment
⦁ Development & Operations Plans, Implementation Plan
⦁ Business Sustainability
⦁ Financial Statements

⦁ Relevant Core MBA Module Literature Sources : Textbooks and Manual : –

⦁ Brooks, R. (2009), Financial Management : Core Concepts, 1st Edition, Pearson Education

⦁ Hiisch, R., Peters, M. and Shepherd, D. (2009), Entrepreneurship, Erwin McGraw-Hill

⦁ Johnson, J., Whittington R. & Scholes (2011), Exploring Corporate Strategy, 9th Edition, Pearson Education

⦁ Lancaster, G. and Massingham, L. (2011), Essentials of Marketing Management, Routledge

⦁ LSC, Entrepreneurship & Management Skills, MBA Course Manual

⦁ Actionable Assumptions
The following assumptions are made as a foundation for the business proposal.

⦁ Following the acceptance of the proposal for the MBA final Project, the business development team will pursue this new business concept as detailed.

⦁ Market Demand, as assessed, is sustainable.

⦁ The team remain committed to the New Venture.

⦁ The business environment in London’s Bayswater area where the restaurant is located remain
buoyant despite national economic turbulence.

⦁ Funds will be deployed in accordance with the budgets prepared and bank facilities will be available for overdraft utilisation.

⦁ The preparation of the restaurant will be effectively project managed by the appointed consultants
& restaurant architects.

⦁ Chefs remain committed to the project.

⦁ Timescale
This proposal for the business start-up and follow-through will be for an initial 3-year period.

⦁ THE BUSINESS CONCEPT

“ An Innovation requires an instinctive understanding of what your customer wants ”
— Richard Branson
DTI Innovation Lecture 1998

Bessant and Tidd (2011, p19) state the routes to innovation, and in this sense Papaya, will require a paradigm shift in the mind of the customer to achieve the required product innovation. A UK government White Paper ‘Innovation Nation’ 2007 claimed that Innovation is the successful exploration of new ideas. In all respects, Papaya is an innovation where the idea will be recognised as an opportunity to create value.

⦁ Outline Description of the Business
This entrepreneurial business development proposal is for a new full service restaurant as a start-up business. The business is intended as an innovation into a crowded London market whereby Multi-Asian Cuisine will be presented under the proposed restaurant name of ‘ Papaya ’ (which is a tropical fruit grown and widely loved throughout South East Asia).

⦁ The Concept Statement
The business concept statement, which also has been subjected to feasibility research, among focus groups of potential customers is as follows : –

⦁ The Concept Statement
The business concept statement, which also has been subjected to feasibility research, among focus groups of potential customers is as follows : –

⦁ The Product / Service
The restaurant’s 180-seats capacity, located in Bayswater’s Westbourne Grove London W2 is to be situated in a busy, trendy area where a wide provision of restaurant experiences prevail. A mid-market dining experience is envisaged with take-away food orders catered for by phone and on-line.

Classical traditional dishes will be served from Thailand, Malaysia, Singapore and Indonesia to provide a ‘taste of the Asean Region’.

⦁ The Target Market and Value Added Features
The primary target market will be drawn from local patronage of customers of all age, gender & social groupings, favourably disposed to Asian Cuisine, living within a 2-mile radius, although a substantial secondary market will be from tourists visiting Bayswater.

The take-away market will be from those living in local apartments and nearby hotels for which
a delivery service through a restaurant courier service called ‘Room Service’ will be available.

The wide variety of cuisine textures & flavours will provide a unique experience presented as a themed restaurant setting, which represents a tropical setting using cane & rattan furniture and ‘jungle like’ planting.

Special features of the restaurant are the 4 chefs each from the respective culinary offered on the menu.

⦁ Those Involved
The investors are Michael Yoke, a Malaysian restauranteur with 20 years experience in London’s Chinatown. Wendy Goh as the business manager who has worked with Michael Yoke for 10 years. Adrian Mason, a British businessman who has a management consulting business in South East Asia with offices in each of the few countries of the selected cuisines for the new restaurant. Each of the four chefs have a minimum of 5 years experience in London Hotels and Restaurants. Local accountants and lawyers have been appointed and bank accounts opened.

⦁ The Window of Opportunity
The site selected for the Restaurant has become available because the existing lease on the current Chinese restaurant has expired and the owners seek to return to Malaysia. They are family friends to Michael Yoke.

The current landlord will extend a new lease for 10 years. The new restaurant is planned to open within the next 6 months.

⦁ FEASIBILITY RESEARCH

The ‘innovation space’ for the new restaurant will require a business case to be built and this is where feasibility research is required to align potential ambition with commercial ability and in turn create value to grow new ventures. ‘The value of validating a New Business idea’ according to Barringer and Ireland (2010) is at the heart of feasibility analysis.

Goffin and Mitchell (2010 claims that one key ingredient to assess commercial feasibility is customer
focused ideas.

It is against this backcloth that feasibility for the Papaya Restaurant has been undertaken.

The purpose of the feasibility research undertaken was to determine ‘the gap in the market’ and ‘the market in the gap’ to thereby reduce the risk in the commercial decision to start this new restaurant business.

Two Questions were answered :

⦁ Is the local restaurant industry ‘space’ attractive ?
⦁ Is there viable market demand ?

⦁ Restaurant Industry Attractiveness
The market space remains attractive, with the numbers of restaurants in London growing across all sectors, within the location of London’s Bayswater, even though the maturity stage of the industry life cycle is apparent, business is this industry location remains sustainable.

Within a 2-mile radius, there are over 350 restaurants, but all serving a range of ‘focused cuisine’, including fast food restaurants. There is no direct competition for Multi-Asian Cuisines. Competition will be from dedicated Thai and Indonesian cuisines only, of which there is one Indonesian and six Thai restaurants, each well established for the past 7 years or more.

The barriers to entry into the restaurant industry are low, close substitute food products are diverse and the bargaining power resides with the customer. However the industry upside potential remains buoyant.

⦁ Market Attractiveness
Primary Research
Focus Group Research was conducted among
⦁ Potential Customers – 4 Focus Group discussions of 8 people
⦁ Restaurant Owners – 1 Focus Group discussion of 5 people

The concept testing results arising both Potential Customers and Restaurant Owners confirms there is a gap in the market. Moreover there was enthusiasm among those who would be potential customers.
The Key Customer Groups which have been determined are as follows in Figure 1 below : –

POTENTIAL BUYING BEHAVIOUR FOR THE PAPAYA RESTAURANT

Forecasted
% Revenue

Lunch Time
12.30 – 3.00 pm

Early Dinner 6pm – 8pm

Late Dinner 8pm – 11pm

Determine whether a conceptual model of problem solving reported by Callingham (2004) can be used to define the construct represented by the developmental progression described by the outcome of the latent trait analyses.

⦁ Determine parameters of the equivalent circuit of the transmission lines for the selected tower designs.
⦁ Determine locations of new transmission lines, transformers, and circuit breakers. Only the corridors shown in Figure 2 may be used for the new transmission lines. 500 kV lines will require transformers to interconnect with the 230 kV system.
⦁ Use PowerWorld to conduct power flow computer simulations for peak demand conditions with all facilities in service and River City as the slack bus with 1.02 pu as its voltage. Since renewable generation cannot be dispatched, assume that wind generation will be able to produce power at 30% of its capacity at the peak load, 40% of its capacity at 80% of peak load, 60% of its capacity at 60% and 40% of peak load, and 80% of its capacity at 20% of peak load.
⦁ Determine the capital cost for new equipment installed in the system (i.e., generators, transmission lines, circuit breakers, and transformers).

Due to the growth of Kansas State University and nearby Ft. Riley, the city of Wildcatland is expected to become a major metropolitan area by 2025. The projected load of Wildcatland in year 2025 is 600 MW and the projected loads at surrounding towns are shown Figure 1. Thus, the combined projected load for the year 2025 of the utility serving this area is 3,000 MW. All of the existing generation except 1-500 MW coal unit at River City will be phased out by year 2025. The existing transmission lines, shown in Figure 1, will remain operational in the year 2025.

OBJECTIVES

New generation and transmission facilities have to be designed to meet the projected load. The designed system should meet the specified environmental and technical constraints, and should be the most economical while maintaining reliability within the given constraints.

DESIGN REQUIREMENTS

Generation System
⦁ Use levelized annual carrying charge (LACC) of 10% to conduct an optimal mix analysis to determine power plant sizing, and the amount of capacity required.
⦁ 10% of total generation capacity must be from renewable resources, such as wind or solar, to meet the renewable portfolio standards mandated by the State of Kansas (www.kansasenergy.org/renewable_issues.htm).
⦁ A 15% planning margin is required in order to account for forced outages (generator failure) of power plants, spinning reserve, and fluctuations in wind generation.
⦁ Determine sizes and quantity needed for different generators and locate them based on technical and environmental constraints.

Transmission System
⦁ Determine parameters of the equivalent circuit of the transmission lines for the selected tower designs.
⦁ Determine locations of new transmission lines, transformers, and circuit breakers. Only the corridors shown in Figure 2 may be used for the new transmission lines. 500 kV lines will require transformers to interconnect with the 230 kV system.
⦁ Use PowerWorld to conduct power flow computer simulations for peak demand conditions with all facilities in service and River City as the slack bus with 1.02 pu as its voltage. Since renewable generation cannot be dispatched, assume that wind generation will be able to produce power at 30% of its capacity at the peak load, 40% of its capacity at 80% of peak load, 60% of its capacity at 60% and 40% of peak load, and 80% of its capacity at 20% of peak load.
⦁ Determine the capital cost for new equipment installed in the system (i.e., generators, transmission lines, circuit breakers, and transformers).

ENVIRONMENTAL AND TECHNICAL DESIGN CONSTRAINTS

Power Plant Site Selection
⦁ All the new coal units must be located at Ghost Town or River City.
⦁ The combined cycle gas units can only be located at Jayhawk City, River City, Ghost Town, and Wheatfield.
⦁ No new power plants may be located at Capitol, Wildcatland, and Jayhawk City.
⦁ Combustion turbine units can only be located at Grassland, Wheatfield and River City.
⦁ Since Wheatfield has the best wind characteristics, all the new wind generation will be located there.
⦁ Solar generation is very expensive for Kansas and thus will not be included in the generation mix.

System Design Constraints
⦁ Any bus with 500 MW or more of generation must have at least two transmission lines serving it.
⦁ The system should operate with all voltages within the limits of 95% and 105% of the rated voltage as per Standard TPL-001-0.1 — System Performance Under Normal Conditions (www.nerc.com/files/TPL-001_1.pdf))
⦁ No single contingency (i.e., no single line outage) shall result in overload of any transmission line, loss of load, or voltage below 0.95 per unit at any bus as per (n-1) contingency requirements (Standard TPL-002-0b — System Performance Following Loss of a Single BES Element (www.nerc.com/files/TPL-002-0b.pdf)).
⦁ All transmission lines must have circuit breakers located at each end.
⦁ All the loads are assumed to be served from the 230 kV bus at each substation.
⦁ The reactive power (Q) limit on generators is ±30% of real power (P).
⦁ Capacitors can be placed on certain buses to improve the voltage at those buses. A maximum correction of 3% in voltage at any bus due to capacitors is allowed. The cost of capacitors is $4,000/Mvar.

Other Information
⦁ Use attached figures and tables for the information needed to complete this design project. The paper entitled “The Use of a Design project as an Innovative and Practical Approach to the Teaching of Power Systems” by R. Batencourt and W.V. Torre may be used for guidance.
⦁ Use base voltages of 230 kV/500 kV and base MVA of 100 MVA.
⦁ The O&M cost for wind generators includes payments to the land owners for putting wind farm on their property.

Report
⦁ Pretend that you are a consultant and you are bidding for this project. Obviously, the best design will be selected for the contract. Thus, a good formal report with emphasis on virtues of your design is very important. In addition to technical details, you are also required to provide full details of the total cost for the project. Justification for each decision made by you must be provided in the report. For example, if you decide to use 500 kV lines, you must provide justification for doing so. On the other hand, if you decide not to use 500 kV line, you must justify why you didn’t do so. All computer outputs must be trimmed properly, must have a title, and important results must be highlighted.
⦁ We assumed that wind generation will be able to produce power at certain capacity under different load conditions. How realistic is this assumption? If it produces more power, there is no problem. However, if it produces less power, what would be needed in the plans to make sure enough generation is available. Is there an alternative way to account for wind generation? (Note: This is an open ended question and I would like you to use your best judgment in answering it. I expect at least a one-page description written in your own words.)
⦁ Engineering design requires that in addition to economic impacts we must pay attention to social and environmental impacts, which are closely related to the topic of sustainability. Select one such issue that would be related either to generation or transmission design of your project. Elaborate on this issue based on your own opinion (I expect at least a one-page description written in your own words). You need to do some literature search before forming an opinion on this issue. List your references in the report.
⦁ Although the final report is due on November 20, I will assign additional due dates for the intermediate steps.

In this project we should prepare a report to the organization what is good and what is wrong in the company, this is not a research work should be from a personal experience and in this case should be in the Bank head office .
The assessment should be 5 pages , giving the organization what is good what is bad. Giving solutions , I’m in the consulting role in this case we have to pick 10 topic from the book like how they treating employees , what could be fixed . even the if everything is ok still we have to explain. Describe how could change anything.
Toping and advice should go together Problem –solutions .

The book is Fundamentals of Organizational Behavior edition 4 from Andrew J.Dubrin

Using at least your textbook and a minimum of two additional sources, answer the following questions. Your paper should be at least two pages in length, excluding title and reference pages. Follow APA style guidelines.

 You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:

o Discuss the reasons why your company would want to expand overseas.

o Discuss what your mode of international business would be and how moving abroad will expand sales.

o How will you minimize risks and acquire resources?

o What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?

Note: Please include a title page, Times New Roman 12 fonts, running heading head, in-text citation, all references to inlcude the book

book reference: Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2015). International business: Environments and operations (15th ed.). Upper Saddle River, NJ: Pearson Education.

Also there are no reading required from this book for this essay but however I will send you a few pages because i need to have some in-text citation from this book as well as other references